1. Picnik
Photo-editing Awesomeness
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2. Picnik’s Mission
• Create a game changing photos app that
makes any photos activity downright fun
• Give users of great sites like flickr, facebook,
yahoo mail, etc., photos ‘super powers’
• Break down walled-gardens between photo-
sites and social networks.
• Make ‘Picnik’ an internet verb. Be everywhere
your photos are.
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3. Intro to Team
• CEO: Jonathan Sposato
• Founder/CEO of Phatbits – purchased by Google in 2005 for ‘Google Desktop Gadgets & Sidebar’ –
Awarded PC Magazine’s ‘Best Gadgets Platform’
• Microsoft Director of User Experience; personally delivered the next level of thought to chairman
Bill Gates regarding future of MSN, Messenger, Hotmail, Spaces, and MSN Mobile.
• Shipped award winning ‘fun’ consumer software: Microsoft Kids Products, Xbox games,
MSN Messenger, and 'threedegrees'.
• CTO: Darrin Massena
• Recipient of ‘Leonardo Di Vinci’ award from Bill Gates, Microsoft
• Founder of Spiffcode – creator of Warfare Incorporated, Handheld Game Of The Year award winner
• Author of the first Windows-based development tools for Palm PDAs and founder of the PDA Open
Source community
• Development Manager for Microsoft Windows and Consumer products, in particular Windows NT and
Microsoft Bob!
• Lead developer for several video games published by Activision and Virgin Games
• COO: Mike Harrington
• Co-founder Valve Software. Director of Development for mega-hits ‘Half Life’ and ‘CounterStrike’
• Half Life awarded ‘Best Game of the Year’, ‘Best PC Game of All Time’, ‘E3 Best of Show’, many
more
• Senior leader in MSFT Consumer Division
• Development Manager for Microsoft Windows NT User Interface team
• Development Manager for Microsoft Consumer Products
• Lead Developer for Dynamix Games
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4. Who are we?
• Bitnik... We are
– 18 person team here!!
– UX focused
– history of award
winning consumer
apps & games
– avid photos consumers
– located downtown
Seattle
– independently owned
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5. Why Picnik is important to Any
Partner
• Picnik is the ‘best of breed’ photos experience
• Picnik is disruptive:
– Stealing share away from adobe/corel’s total addressable market of 40M
‘Creative Non-professionals’
• Picnik is a powerful engine for
– new member acquisition – picnik’s growth is 10% per month
– old member retention – picnik’s visitor loyalty is high with >50% of
users visiting over 5+ times per month
– awesome user engagement –avg session time is 18 minutes.
• photo sites and social networks will likely make photo-editing a
first class feature – Picnik can help propel someone far ahead.
• Picnik has an industry wide perception of excitement around brand
and momentum
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6. Picnik’s Current Traffic
• 30M+ monthly visits
• 10M monthly absolute uniques
• 120M+ total life time visits
• 1.2M daily visitors
• 18.39 minutes avg time on site
• reaches 3.5 times internet avg for 18-24
yr olds
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7. Picnik’s keeps growing...
• Alexa ranking
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8. Mainstream Print Media
• “If simplicity is genius, then
Picnik.com is the Einstein of photo
editing programs.” —TIME Magazine
2/19/07
3/17/08
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9. Best web
2.0 thing
I’ve seen.
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10. Bitnik Confidential – Do Not Forward

11. Great Demographics
• Picnik audience is 70% female
• Picnik attracts a young, social audience,
reaching > 3.5 times the Internet average for
18-24 year olds
• Picnik also reaches the household CIO
(typically mom 25-44), loves digital
photography, makes shopping decisions, and
shares news online about the family
• Picnik scores above the Internet average
for households making 60-100k/year
• Picnik households are 1.7 times more
likely to have children age 6-17 at home
• The Picnik audience is ethnically diverse
• Digital photography enthusiasts are 2.2
times more likely than average to spend $500 to
$999 online on products
• Digital photography enthusiasts are 1.6
times more likely than average user to have
shopped online for consumer electronics.
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12. Google Results for ‘Picnic’, yields ‘Picnik’
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13. Picnik’s Regions
• Picnik’s reach is global
– Picnik users come from 223 different countries
top 20 regions by visits:
US, Canada, Mexico, Brazil, Puerto Rico, UK, Malaysia,
Italy, Philippines, Spain, Australia, Venezuela, Germany,
Singapore, Chile, Argentina, Sweden, France, Colombia,
Dominican Republic...
– Picnik has been localized internationally and
available in 9 different languages:
• Chinese, German, Spanish, French, Korean, Italian,
Japanese, Portuguese, English
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14. Picnik’s commercial partners
• Picnik has partnered and/or integrated with
many established worldwide internet
companies;
– Integrations: Yahoo/Flickr, Facebook, MySpace,
Photoworks, Photobox.uk, Box.net, Lexmark,
Freewebs, Hallmark.com, Fotosource.com, and many
many more...(over 200 API partners)
– Picnik “bridges” to: Google, Webshots, Photobucket,
Walmart, Imageshack, Costco, Typepad, Snapfish,
SmugMug, Windows Live, Kodak, Fotolog, AOL
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15. Picnik has won many Industry
Awards
• Macworld 2007 Editor’s Choice Award
– Picnik
– Amazon MP3
– google docs
• Webby 2007 Award
• CNET/Webware Top 10 Hits
• I.D. Annual Design 2008 Award
– Picnik
– iPhone
– Olympic Sculpture Park
• Facebook For Dummies’s “10 Greatest Facebook Applications”
• MySpace Editor’s Choice
• Washington Technology Annual Industry Achievement nomination
• TIME Magazine’s “Best 50 Websites of 2008”
• American Business Awards “Stevie” for “Best Web Design 2008”
• Horizon Media Awards – 2008 Best Design Bronze Winner
• many more...
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16. Appendix
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