Is writing a skill or a talent? and how to improve your writing
Delivered at Mashable Social Media Day Egypt 2017 by
Nour Eldin
Brand and Communications Team Lead
14. Deliberate
Practice
“ I went through each article line by line and
wrote down the meaning of every sentence.
Next, I rewrote each article in my own words
and then compared my version to the original.
Each time, I discovered some of my faults, and
corrected them.”
Autobiography of Benjamin Franklin
16. • Research
• Ideation
• Spelling and grammar
• Word usage
• Thoroughness and accuracy
• Citation
• Persistence
• Storytelling
WRITING
SKILLS
17. What is talent if not love of one’s
craft? ~ Melissa Donovan
18. • Copywriting
• Blogging
• Stories
• Scripts
• Short movies
• Social media
UNDERSTAND
WHAT YOU WANT
TO WRITE
19. STEPHEN
KING
“If you want to be a writer, you must do two
things above all others: read a lot and write a
lot. There's no way around these two things
that I'm aware of, no shortcut.”
20. • Stephen king: On writing
• Ann Handley: Everybody writes
• Henry Miller: On writing
• The Gary Halbert letters
• The Adweek Copywriting Handbook
• This book will teach you how to write better
• The writing center handbook
READ ABOUT
THE CRAFT
22. • The definitive guide to copywriting
• Neil patel’s guide to blogging
• Your guide to the perfect blogpost
• Your guide to constantly have good ideas
• The guide to excellent headlines
• Neil Patel guide to intros
MUST READ
GUIDES
23. JERRY
SEINFELD
“ I have a big calendar on my wall. And
everyday I write, I put a big red X over that
day. After a few days you'll have a chain. Just
keep at it and the chain will grow longer every
day. You'll like seeing that chain, especially
when you get a few weeks under your belt.
Your only job next is to not break the chain.”