Highlights from Warren Berger’s essay "Asking the Right Questions" in the new book MAKE YOUR MARK, featuring 21 essays by entrepreneurs & experts, published by 99u/Behance.

1. ASK HARD QUESTIONS,
ALL THE TIME
Highlights from
Warren Berger’s essay
“Asking the Right
Questions”
The TOP SEVEN
game-changing questions
curated from hundreds of Qs
MAKE YOUR MARK | 99u.com/book/making-an-impact | amorebeautifulquestion.com
in
MAKE
YOUR
MARK

2. The relatively easy questions
are the practical ones that
businesses ask on a routine basis:

3. How can we do this or that task more efficiently?
The relatively easy questions
are the practical ones that
businesses ask on a routine basis:

4. How can we do this or that task more efficiently?
The relatively easy questions
are the practical ones that
businesses ask on a routine basis:
Where can we save a few dollars?

5. But questions that address
mission and purpose—the “why” of your
business—are more challenging.

6. Following are SEVEN such questions.
But questions that address
mission and purpose—the “why” of your
business—are more challenging.

7. Following are SEVEN such questions.
Live with them.
But questions that address
mission and purpose—the “why” of your
business—are more challenging.

8. Following are SEVEN such questions.
Live with them.
But questions that address
mission and purpose—the “why” of your
business—are more challenging.
And plan to ask them again and again as
your business grows and matures.

9. 1

10. 2

11. 3

12. 4

13. 5

14. 6

15. 7

16. Read more on the “why”
behind these 7 powerful questions, in
MAKE YOUR MARK | 99u.com/book/making-an-impact | amorebeautifulquestion.com
FEATURING HARD-WON WISDOM FROM 21 LEADING ENTREPRENEURS AND EXPERTS.
and essays by
SCOTT BELSKY (Behance)
NEIL BLUMENTHAL (Warby Parker)
CHRIS GUILLEBEAU
JOHN MAEDA
TIM O’REILLY
SHANE SNOW
SEBASTIAN THRUN
KEITH YAMASHITA
. . . and more
With WARREN BERGER’s essay
Asking the Right Questions”“
MAKE
YOUR
MARK