Warren Whitlock and Steve Wiideman (SEOsteve) teach how to get all your locations indexed and ranked. We discuss search engine feeds, tools to track multiple companies and multiple locations, SEO roadmaps and how SEO on page is the foundation for paid search, content, influence and social media marketing. Free Local Search Roadmap URL and other resources shared.

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Multi-Location Search
How to Maximize Rankings Across Thousands of Stores

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What’s the Goal?
(Maximum Visibility)

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What is Involved?
Accurate Data Helpful Landing Page
Growing Visibility Reputation

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Who is Involved?
Local Data Specialist Content Writer
Public Relations ORM Specialist

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Tools

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Paid Search
 Local-targeted campaigns
 Location extensions
 Query data to apply to SEO efforts

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City-Level Page (CLP) – Organic Listings
https://www.publicstorage.com/oregon/self-storage-portland-or

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City-Level Page (CLP) – Organic Listings
 More helpful than competing pages
 Serves users on any device or browser
 Serves users on slow connections
 Marked up for search engines (schema)
 Includes relevant (and helpful) content
 Earned links from city resource pages

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Property-Level Page (PLP) – Pack
Listings
https://www.umamiburger.com/locations/anaheim/

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Property-Level Page (PLP) – Pack
Listings
 More helpful than competing pages
 Serves users on any device or browser
 Serves users on slow connections
 Marked up for search engines (schema)
 Includes Google Map & driving directions
 Includes relevant (and helpful) content
 Business listings in local & regional
directories

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The New Study is Out (Thanks Moz!)
https://moz.com/local-search-ranking-factors

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Download a Free Local Strategy Guide
http://www.seoroadmap.org/local-seo/