The document discusses innovation and intellectual property. It provides an overview of different types of intellectual property including patents, trademarks, copyrights, trade secrets, and designs. Patents protect inventive ideas and last for 20 years. Trademarks protect any sign capable of distinguishing goods/services and there are over 7 million registered each year. Copyright is an automatic right for creative works. Trade secrets protect confidential information. The document emphasizes that innovation arises from engaged networks and connections to edges and complexity.

1. Innovation and Intellectual Property
Ravensbourne Talk | 21.05.2019
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liminal
|ˈlɪmɪn(ə)l/|
adjective
1. on or at a boundary or threshold.
2. relating to a transitional stage of a process.
T E C H N I C A L
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LEGO Ideas Community
https://ideas.lego.com

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Ford City of Tomorrow Challenges
https://challenges.cityoftomorrow.com

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UBS Future of Finance Challenge
https://innovate.ubs.com

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An intangible asset is something that is not
physical in nature, and includes creations of the
human intellect. Intellectual property, including
items such as patents, trademarks, copyrights,
business methodologies, goodwill, brand
recognition are intangible assets, as opposed to
tangible assets which include land, vehicles,
equipment, inventory, stocks, bonds and cash.

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Patents relate to inventive ideas that are:
• New
• Non obvious
• Useful / have a technical effect
• Not excluded by law
Valid for 20 years:
• An exclusive right
• Cannot be made, used, distributed or sold without the
patent owner’s consent.
• Patent owner has the right to decide who may or may not
use the patented invention.
• 10 million patents in force worldwide
P A T E N T S

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“We never have confidential
conversations.”
M I K E A D D I S O N – P & G

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• Any sign which is capable of being represented
graphically.
• Any sign which is capable of distinguishing the goods or
services of one undertaking from another.
• “A Badge of Origin” – Music, Sound, Colour, Smell, Shape,
Domain name, Slogan, Name, Logo
• 7M Trademarks registered last year
• 45% of all Trademarks registered in three key sectors
Agriculture, Research & Technology, Clothing
• The 5 fastest growing Trademark Offices China, USA, UK,
Korea, Brazil
• Over 28M Trademarks in force
T R A D E M A R K S

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“Keep the lawyers out of the room
for as long as possible.”
M I K E P H I L L I P S – M C L A R E N

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Copyright is an automatic right and rests with the creator of
the material. The work must be original. It lasts for many years
(varies by type of material).
Copyright covers a large diverse range of artistic and creative
works
• Books, technical reports, manuals, databases
• Engineering, technical or architectural plans
• Paintings, sculptures, photographs
• Music, songs, plays, dramatic works
• Promotional literature, advertising
• Films, videos, cable or radio broadcast
• Computer software & websites
C O P Y R I G H T

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“Connect on your similarities, and
benefit from your differences.”
V A L D I S K R E B S

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C R E A T I V E C O M M O N S

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“Most knowledge actually resides with other people
yet we usually fail to distinguish the knowledge
inside our heads from the knowledge outside it.”
R E B E C C A L A W S O N

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Trade secrets are confidential or classified information e.g.
• a formula,
• a practice,
• a process,
• a design,
• an instrument,
• a pattern,
• a compilation of information
Not generally known or reasonably ascertainable, and
provides an economic advantage. May last forever.
T R A D E S E C R E T S

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“We tolerate complexity by
failing to recognise it.”
S T E V E N S L O M A N A N D P H I L I P F E R N B A C K

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• It protects the appearance or shape of a design.
• It lasts for up to 15 years if un-registered or 25 years if
registered.
• This is all about: the lines, the contours, the colours, the
shape, the texture or the materials of the object.
• Almost 3M Industrial Designs were in force in 2013.
D E S I G N S

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“The periphery is where
the future reveals itself.”
J . G . B A L L A R D

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• business data
• financial data
• technical data
• people data (GDPR)
• legal & IP data
• raw data vs processed data
• processing algorithms
D A T A

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“Attention is the rarest and purest
form of generosity.”
S I M O N E W E I L

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Brand Awareness
• Recognisable
• Credible
• Desirable
Awareness
• Domain name(s).
• Web site(s)
• Blog(s)
• Apps
• Social media (Facebook, Twitter, LinkedIn, etc) profiles
Relationships
• Quality and quantity
• What people say about you when you are not in the room.
R E P U T A T I O N

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“Innovation is a by-product of
engaged networks.”
V E R N A A L L E E

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On The Edge
Innovating in a Connected World
Dr. Roland Harwood
roland@weareliminal.co
+44 7811 761 435
@rolandharwoodEverything
Connects
Out To
The Edges
Collaboration
Complexity
One Step
Beyond

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“When you come to a
fork in the road, take it.”
Y O G I B E R R A

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Thank You
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