Attribution Modeling Guide for Technical Marketers

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We Are Marketing

CEO y Fundador de Adinton nos habló sobre Attribution Modeling en The Inbounder World Tour Madrid, marzo 2017.

Marketing

Rafael Jimenez
Attribution Modeling.
The Technical Marketer Edition.
@Rafa_Jimenez

Source Old Cost New Cost New CPC New CPA
Adwords 0.48€ CPC -- 0.59€ --
SEO 3.000€ 4.500€ -- --
Affiliates 10€ CPA -- -- 7€
Criteo 0.2€ CPC -- 0.19€ --

Attribution Modeling Guide for Technical Marketers

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