From building brand authority to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, find best practices and telling statistics on how to create and manage a successful brand.

1. FIFTY SHADES
OF BRANDING

2. Here are best practices and
inspirational statistics to
unleash your brand in today’s
modern world.

3. 1.
Let go of control.
Set your brand free.

4. 2.
People will talk about your brand
already. There are 2.1 million negative
social mentions about brands in the
U.S. alone, every single day.
Source: Venture Beat

5. 3.
Intrigue your audience
with an alluring visual.

6. 4.
65% of audiences are
visual learners.
Source: Mind Tools

7. 5.
Give in to the power
of your customers.

8. 73% of customers stick
with a brand because of
friendly customer service.
Source: Oracle Harris Interactive Customer Experience Survey
6.

9. 7.
Set rules for your
brand’s look and feel.

10. Only use tones, styles
and colors approved by
your creative director.
8.

11. 9.Source: Colorcom, University of Loyola, Maryland Study
Color increases brand
recognition by up to 80%.

12. 10.
Keep a leash on
your font use.

13. For the past 50 years Helvetica
has dominated design.
Love it or leave it.
11.Source: The Guardian

14. Establish your brand’s voice.
12.

15. 45% of a brand’s image can
be attributed to what it says
and how it says it.
13.Source: Landor Associates

16. 14.
Design a brand
with authority.

17. When designing, white space
increases the perception of
information by 20%.
15.Source: Human Factors

18. Build trust.
16.

19. 54% of people don’t
trust brands.
17.Source: Havas Media

20. Unleash your brand assets.
18.

21. 82% of marketers create and
deliver brand assets at every
point of customer interaction.
Source: IBM Marketing Survey
19.

22. Submit press releases
with your brand’s images.
20.

23. Press releases that include a
brand’s photos and videos
increase online views by 77%.
Source: MDG Advertising
21.

24. Dominate the market.
22.

25. Top brands outperform
the stock market by 120%.
23.Source: Havas Media

26. Be authoritative
with your content.
24.

27. 49% of brands do not
have a documented
content strategy.
Do not be one of them.
25.Source: Content Marketing Institute

28. Don’t allow your brand
to run away from you.
26.

29. Obey brand guidelines
without doubt or hesitation.
27.

30. Only 84% of the world’s top
25 brands provide brand
guidelines on their website.
28.Source: WebDAM Study

31. Get personal.
29.

32. 74% of online consumers
expect a brand’s web
content to be personalized
to their interests.
30.Source: Janrain Harris Interactive

33. Stretch your imagination
with video content.
31.

34. In 2014, the use of video
content for brand marketing
increased from 8% to 58%.
32.Source: Demand Gen Report

35. Grapple with the frailty of
your customer’s existence.
33.

36. Your audience could care less
if 73% of the world's brands
disappeared tomorrow.
34.Source: Havas Media

37. Make your customers
always come back to
your brand.
35.

38. It costs six times more to
attract a new customer than
it does to keep an old one.
36.Source: Understanding Customers by Ruby Newell-Legner

39. Discipline brand advocates
to use your words.
37.

40. 92% of consumers trust
brand advocates.
38.Source: Nielsen, Global Trust in Advertising Report

41. Rope the world into
your brand.
39.

42. 40.Source: visual.ly
75% of consumers cite
brand awareness as a
major influencer in making
their buying decision.

43. 41.
Whip your brand
into shape.

44. Consistent brands are
worth 20% more than those
that aren’t consistent.
42.Source: Techipedia, Lucy Hunt

45. Give in to a graphic nature.
43.

46. Tweets with images receive 18%
more clicks, 89% more favorites
and 150% more retweets.
44.Source: Buffer

47. Provoke interest
on Facebook.
45.

48. 46.Source: Hubspot
In 2014, the amount of video
from people and brands in
Facebook's news feed
increased 3.6X year-over-year.

49. Take full possession of
your market.
47.

50. Keep things interesting.
48.

51. 49.Source: Content+
Interesting content is one of the
top reasons customers follow
brands on social media.

52. Set your brand free.
50.

53. Learn more at www.webdam.com