This space-themed SlideShare shows how intranet analytics can help you increase adoption and engagement of your intranet.

1. © 2016 Webtrends, Inc.

2. 2© 2016 Webtrends, Inc.
ACCOMPLISHMOREWITHYOURINTRANET...
As your workforce evolves into teams that
are spread across the galaxies far far away,
on any number of devices, and dependent on
technology to collaborate and share knowledge,
it’s critical to optimize your intranet.

3. EPISODEI
Employees can’t remember their passwords
40% of people use the “forgot password”
feature at least once a month
click to tweet
3© 2016 Webtrends, Inc.

4. Consider using an identity
management single sign-on
application
Tag the login page so that
you can see via analytics
exactly where and how often
problems are occurring
RESOLUTION
Make logging in as easy as possible!
4© 2016 Webtrends, Inc.

5. EPISODEII
Employees can’t find the content
they’re looking for
45% of people spend three hours or more per
week searching for information on an intranet
click to tweet
5© 2016 Webtrends, Inc.

6. RESOLUTION
Simplify!
Track where
employees drop off
Don’t let your site get
cluttered — cut what
people don’t read
Don’t bury content
more than a couple
clicks deep
6© 2016 Webtrends, Inc.

7. 31% of employees rarely
or never contribute to
Intranet 2.0 tools
22% of intranets fail
because of “lack of
executive support”
$450-550 billion
lost in the U.S. due to
active disengagement in
their jobs
EPISODEIII
Engagement is lacking
click to tweet click to tweet
click to tweet
7© 2016 Webtrends, Inc.

8. RESOLUTION
Get company leaders on board and identify
champions who are not management
#
8© 2016 Webtrends, Inc.

9. RESOLUTION
Get company leaders on board and identify
champions who are not management
• Create a group that meets for 30 minutes every two
weeks to update the home page
• Offer exclusive content on the intranet that can’t be
found elsewhere
• If you can afford it, have a community manager
• If international employee engagement is especially
low, customize content and language for them —
and consider a committee in international regions
9© 2016 Webtrends, Inc.

10. EPISODEIV
You have no idea what employees are doing
26% of organizations do not know the
user traffic of their intranets
What are
you up to?
click to tweet
10© 2016 Webtrends, Inc.

11. RESOLUTION
Use analytics to analyze your site search data
and look at traffic by department
What pages are
they looking at?
Who is uploading,
downloading and
collaborating?
Which content do
people engage
with most?
11© 2016 Webtrends, Inc.

12. EPISODEV
Out-of-date your intranet looks
49% of organizations have had an
intranet for more than 10 years
Fresh
Intranet
1997
Feedback have you,
on PDF I sent?
1, 44 MB800 KB
Raspberry
1, 44
M
B
800
K
B
click to tweet
12© 2016 Webtrends, Inc.

13. RESOLUTION
If your intranet looks the same as it did 10 years ago,
put a process in place to make periodic design updates
13© 2016 Webtrends, Inc.

14. EPISODEVI
The user experience on mobile is poor
NOOOOOOOOOOOOOOOOO!
81% of organizations say mobile access
to the intranet is poor or very poor
click to tweet
14© 2016 Webtrends, Inc.

15. RESOLUTION
Ensure your intranet offers a good experience
on different devices and browsers
PLAY
Impressive! Most Impressive...
15© 2016 Webtrends, Inc.

16. EPISODEVII
Employees complain and complain
..?..?
16© 2016 Webtrends, Inc.

17. RESOLUTION
Make your intranet great through design,
testing and measurement
• Make the UX as simple and clear as possible
• Test with staff and determine their expectations
• Quickly take action on user feedback and analytics data
Learn More
Measure Your SharePoint Intranet
17© 2016 Webtrends, Inc.

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Some icons are subject to a Creative Commons Attribution 3.0 license and changes have been made. All other artwork © Webtrends 2015
Sources
www.prescientdigital.com/downloads/2012%20Social%20Intranet%20Study_Summary_Prescient%20Digital%20Media.pdf
www.gallup.com/strategicconsulting/164735/state-global-workplace.aspx
www.adweek.com/socialtimes/social-logins/471270
© 2016 Webtrends, Inc.