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TRADITIONAL
DATA-DRIVEN APPROACH
FRAGMENTED OPTIMIZATION
- Separate business processes
- Limited to a single channel
- Thin intelligence for personalization
REAR-VIEW ANALYTICS
- Yesterday's preprocessed data
- Aggregate trend reports
- Limited flexibility, scalability
LIMITED & SILOED DATA
- Disconnected sources
- Volume and variable limits
- Sampling
NEW INSIGHTS-DRIVEN
APPROACH
END-TO-END OPTIMIZATION
- Personalization during entire customer journey
- Continuous and adaptive
- Single view of customer
REAL-TIME ACTIONABLE ANALYTICS
- Immediate insights
- Actionable intelligence
- Flexible, accurate and scalable
UNIFIED & UNLIMITED DATA
- Single point of collection, processing and storage
- Collection of any type of digital data
- Discreet visitor-level behaviors
INSIGHTS CREATE
The International Data Corporation
estimates that by 2020 we will
generate 40 zettabytes* of data a year
40
* Whoa! There are 1 BILLION terabyes in a zettabyte
SO MUCH
DATA
DOES NOT
MORE DATA
Opportunity
HIGHER GROWTH
15% or higher and 20% or higher
year-over-year revenue growth vs.
non-insights-driven businesses
BETTER CUSTOMER VIEW
72% have implemented a single
view of the customer vs. only 47%
of non-insights-driven businesses
Why Being Data Driven Isn’t Enough INFOGRAPHIC ©2016 Webtrends®
Why being
isn’t enough
We live in a data-rich world. From visitor behavior on websites and
social media interactions to mobile app usage and device communications
across the Internet of Things, brands are inundated with data.
While data-driven approaches were once sufficient, today's leading
brands are adopting an insights-driven model that harnesses and
applies data and analytics at every opportunity to differentiate their
products and optimize the entire customer experience.
According to Forrester Research, insights-driven businesses bring insights,
not just data, into every decision, and they know exactly how to use them
for greatest advantage across the entire customer lifecycle.
Insights-driven business report:2
74% of enterprise
architecture
professionals aspire
to be ‘data-driven’
But only 29% of
companies are good
at turning that
data into action
1
Learn about the Infinity Data Connector
Interested in a new technology that can help
your company become insights-driven?

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Why Being Data Drive Isn't Enough

  • 1. TRADITIONAL DATA-DRIVEN APPROACH FRAGMENTED OPTIMIZATION - Separate business processes - Limited to a single channel - Thin intelligence for personalization REAR-VIEW ANALYTICS - Yesterday's preprocessed data - Aggregate trend reports - Limited flexibility, scalability LIMITED & SILOED DATA - Disconnected sources - Volume and variable limits - Sampling NEW INSIGHTS-DRIVEN APPROACH END-TO-END OPTIMIZATION - Personalization during entire customer journey - Continuous and adaptive - Single view of customer REAL-TIME ACTIONABLE ANALYTICS - Immediate insights - Actionable intelligence - Flexible, accurate and scalable UNIFIED & UNLIMITED DATA - Single point of collection, processing and storage - Collection of any type of digital data - Discreet visitor-level behaviors INSIGHTS CREATE The International Data Corporation estimates that by 2020 we will generate 40 zettabytes* of data a year 40 * Whoa! There are 1 BILLION terabyes in a zettabyte SO MUCH DATA DOES NOT MORE DATA Opportunity HIGHER GROWTH 15% or higher and 20% or higher year-over-year revenue growth vs. non-insights-driven businesses BETTER CUSTOMER VIEW 72% have implemented a single view of the customer vs. only 47% of non-insights-driven businesses Why Being Data Driven Isn’t Enough INFOGRAPHIC ©2016 Webtrends® Why being isn’t enough We live in a data-rich world. From visitor behavior on websites and social media interactions to mobile app usage and device communications across the Internet of Things, brands are inundated with data. While data-driven approaches were once sufficient, today's leading brands are adopting an insights-driven model that harnesses and applies data and analytics at every opportunity to differentiate their products and optimize the entire customer experience. According to Forrester Research, insights-driven businesses bring insights, not just data, into every decision, and they know exactly how to use them for greatest advantage across the entire customer lifecycle. Insights-driven business report:2 74% of enterprise architecture professionals aspire to be ‘data-driven’ But only 29% of companies are good at turning that data into action 1 Learn about the Infinity Data Connector Interested in a new technology that can help your company become insights-driven?