In today's market content is more important to the consumer. They demand it. So, how can businesses be confused as to how they will meet that need? They need to look at content with a new mindset. In this presentation, we will discuss why the value of content has increased for the consumers, how content can generate revenue, and revenue documentation workflow. If you want that budget, create your own job title, or just want to adequately describe your value to the company this presentation is for you.