Vector Hue, Anshika Agrawal, Freeelance Graphic Designer from Indore, Indore,...
UX without UX for Hackers/Founders GDL
1. UX without UX
@UXWENDY
IS IT EVEN UX AT ALL?
Wendy Johansson
Director of UX, Design & Brand
@ H/F GDL | Oct. 30, 2014
2. @UXWENDY
HI, I’M WENDY
EDUCATION
• University of California, San Diego
• Cognitive Science
= Science of the brain
!
EXPERIENCE
• 1 failed startup
• 1 YC startup
• 1 startup that makes lots of $$$
• 1 startup that grew large and got acquired
• Wizeline - founding member