Lean UX: How to Design like a Startup

•

26 j'aime•2,851 vues

Wendy Johansson

Presented @ ITESO in Guadalajara, Mexico 10/20/2014

Design Petites entreprises & entrepreunariat

@UXWENDY
HI, I’M WENDY
EDUCATION
• University of California, San Diego
• Cognitive Science
= Science of the brain
!
EXPERIENCE
• Ooyala
• AppNexus
• Wizeline

@UXWENDY
WHAT IS UX?
USER
EXPERIENCE

@UXWENDY
WHAT IS UX?
USER
EXPERIENCE
Usability
Human-Computer
Interaction
Visual Design
Ergonomics
System
Performance
Messaging
Accessibility
User needs

@UXWENDY
LEAN UX TEAM
Ux
Eng
Product
User goals
Technical goals
Business goals
A Great
Product

@UXWENDY
LEAN UX TEAM
Ux
Eng
Product
User goals
Technical goals
Business goals
Interaction,
Performance,
Edge cases
Product
innovation,
Guide user
behavior
Scalable
systems
A Great
Product

@UXWENDY
LEAN UX PROCESS
Learn
Measure Build

@UXWENDY
LEAN UX TOOLKIT
Learn
INVESTIGATE AND UNDERSTAND
Surveys Competitive Analysis
Userflow Diagram Card Sorting Dot Voting

@UXWENDY
LEAN UX TOOLKIT
Build
EXPERIMENT AND ITERATE
Whiteboarding
Prototypes
Wireframes
Mocks

@UXWENDY
LEAN UX TOOLKIT
Measure
EVALUATE AND ANALYZE

@UXWENDY
LEAN UX - PRINCIPLES
Lean
•Ask why, not what
•Share early and often
•Define progress by outcomes,
not outputs

@UXWENDY
TINYURL.COM/UXWENDY
WIZELINE.COM

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With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month in 2014. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand. It's not too late to get your business set up with Instagram, but when you do, it's important to go about it in the right way. Initial steps like writing your bio, experimenting with the best times to post, and which hashtags to use are all important to a successful Instagram account. You will also need to consider what the goal of your business's Instagram account is. That's why Iconosquare and HubSpot have paired up to bring you this guide, where we look at all of the steps to getting started with Instagram for your business, from determining your brand guidelines, to the anatomy of the perfect Instagram post. Last but not least, you will learn how to measure your success in order to prove your efforts are worthwhile.

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Last month I gave a talk at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. For many first-timers with great ideas, the process is exciting but also a bit intimidating. The goal for my talk was simple: To lay out a few practical tips for entrepreneurs to quickly validate their ideas. I also wanted to help them understand that even first-time entrepreneurs can launch successful products by taking a few easy (and often free) steps. After validating several software products, I’ve discovered that it doesn’t take much experience or money to bring amazing products to market with excited buyers on the first day. Here are my tips for confirming whether you have product/market fit with real customers. By simply engaging with real people and asking the right questions, you can confirm if your idea solves a problem, who your potential buyers are, and ultimately whether there’s a market for your product.

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