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Curated by Managing Director Sean Moffitt @SeanMoffitt and the @Wikibrands Transformation Collective
	
  	
  The 300 Essential 2019 Statistics on:
Business & Digital Transformation
Leading insights, foresights & Best Practices for Accelerating Business Change & Digital Maturity
WIKIBRANDS The Transformation & Futureproofing Experts
www.wiki-brands.com
PART 3 – THE OPERATIONS, TECH,
PROCESS & DATA EDITION
THE BIGGEST COMPENDIUM OF
BUSINESS TRANSFORMATION AND
FUTUREPROOFING STATS AVAILABLE
#TRANSFORMATION300
Our Insight-filled, Data-based Special Sauce
▶  Variety & Credibility - Distilled from 30 different reputable sources
including 5+ of our own proprietary studies.
▶  Current - All 2017 and 2018-based statistics.
▶  Holistic - Deals with business transformation from 15 key relevant facets.
▶  Digitally-Savvy – Acknowledges the power of digital and technology to
transform business in the connected age.
▶  Helpful – Designed to make the case for your business change, digital
transformation and any angle of opposition to change.
www.wiki-brands.com
“The future is so VUCA(volatile, uncertain, complex, ambiguous). Companies
really only have three choices for sustainable marketplace
advantage.
You can anticipate better and futureproof.
You can disrupt the market and innovate.
Or you can disrupt yourself and transform.
Choose one, or all three, but do it now.”
Sean Moffitt, Managing Director, Wikibrands
15 Facets of Business Transformation
▶  Overall  Business  Transforma1on    
1  Leadership,  Governance  &  Sponsorship    
2  Purpose,  Vision  &  Strategy  Transforma1on  
3  Change  Management  and  Organiza1onal  Commitment  
4  Technology  &  Digital  Transforma1on  
5  Digitaliza1on  &  Process  Transforma1on  
6  Data,  Analy1cs  &  Key  Metrics  
7  Culture  &  Values  Transforma1on  
8  Talent  Transforma1on  
9  Performance  Management  Transforma1on  
10  Customer  Experience.  Touchpoints  &  Engagement    
11  Brand  &  Content  Transforma1on  
12  Channel  &  Commerce  Transforma1on  
13  Business  Model,  Product  &  Services  Innova1on  
14  Product  &  Services  Innova1on  
15  Futureproofing  &  Marketplace  Foresight  
WIKIBRANDS The Transformation & Futureproofing Experts
For the full deck of insights and foresights, become a Futureproofer :
http://bit.ly/thefutureproofers
12 Business Transformation Facets1  Overall  Business  Transforma1on  &    Impera1ves    
2  Digital  Transforma1on  
3  Technology  Transforma1on  
4  Purpose,  Vision  &  Strategy  Transforma1on  
5  Leadership  &  Governance  Transforma1on  
6  Brand  &  Content  Transforma1on  
7  Customer  Experience  &  Engagement  Transforma1on  
8  Talent  Transforma1on  
9  Culture  Transforma1on  
10  Opera1onal  Transforma1on  
11  Innova1on  Transforma1on  
12  Futureproofing  &  Foresight  Transforma1on  
  
4. Technology & Digital
Transformation
WIKIBRANDS The DIGITAL Transformation Experts
Transforma)on  Stat  #64  –  The  Digital  Wake:  
“Digital”  is  the  main  reason  why  
half  the  companies  have  
disappeared  from  the  Fortune  
500  since  2000.  
Source:  Accenture,  2018  
#digitaltransformation
Transforma)on  Stat  #65–  The  Size  of  the  Digital  Transforma)on  Prize:  
Digital  Transforma1on  represents  
$20  Trillion  of  poten1al  value  or  
30%  of  global  GDP.    
Source:  IDC,  2017  
#digitaltransformation
Transforma)on  Stat  #66  –  Digital  =  Survival=  Investment:  
67%  of  execu1ves  believe  digital  
transforma1on  (DX)  is  a  maaer  of  
survival  for  their  business;  
spending  on  DX  will  reach  $1.7  
Trillion  in  2019  
  (a  42%  increase  from  2017).  
Source:  Capgemini/IDC,  2018  
#digitaltransformation
Transforma)on  Stat  #67–  Digital  Transforma)on  Vanguard:  
Only  3%  of  companies  have  
completed  digital  transforma1on  
projects  across  the  organiza1on.  
Source:  SAP,  2018  
#digitaltransformation
Transforma)on  Stat  #68–  Digital  Transforma)on  Stalled:  
Only  56%  of  companies  are  
digitally  transforming:  
15%  are  inves1ga1ng  
7&  are  improving,  but  not  transforming  and  
21%  claim  they  have  completed  transforma1on.  
Source:  Salesforce,  2018  
#digitaltransformation
Transforma)on  Stat  #69  –  Digital  Transforma)on    Normalized  Distribu)on:  
Categorizing  large  companies  on  
a  digital  maturity  scale:  
Digitally  maturing:  30%  (+5  pts.  vs.  2017)  
Developing:  44%  (+3  pts.  vs.  2017)  
Early:  25%  (-­‐9  pts.  vs.  2017).  
Source  :  MIT  Sloan  Management,  2018  
#digitaltransformation
Transforma)on  Stat  #70  –  Organiza)on-­‐wide  Implementa)on:  
The  percentage  of  advanced  
digital  transforma1on  ini1a1ves  
will  nearly  triple  by  2020,  from  
22%  of  companies  to  60%.  
Source:  IDC,  2017  
#digitaltransformation
Transforma)on  Stat  #71–  Tech-­‐Disrupted  Industries:  
The  top  10  disrupted  industries  affected  by  
emerging  technology  and  digital  
advancement  over  the  next  3-­‐5  years:  
①  Financial,  Banking  &  Insurance  
②  Automo1ve,  Logis1cs  &  Transporta1on  
③  Health  Care,  Pharma  &  Biotech  
④  Educa1on  &  Learning  
⑤  Government  &  Public  Service  
⑥  Retail,  Shopping  and  ecommerce  
⑦  Agriculture  &  Food  
⑧  Professional,  Business  and  Legal  Services  
⑨  Sosware  &  Informa1on  Technology  
⑩  Media  &  Entertainment.  
Source:  Wikibrands  Digital  Periscope  Study,  2018  
#Digitaltransformation
Transforma)on  Stat  #72  –  Digital  is  a  Revenue  Engine:  
CEOs  expect  digital  revenues  to  
account  for  46%  of  the  value  
customers  see  in  their  products  
by  2019.  
Source:  Gartner,  2018  
#digitaltransformation
Transforma)on  Stat  #73  –  Digital  Pervasiveness:  
The  1me  people  spend  in  digital  
each  day  has  risen  from  2.7  hours  
in  2008  to  6.6  hours  in  2018  .  
Source:  Wikibrands  2018  
#digitaltransformation
Transforma)on  Stat  #74–  Pace  &  Redistribu)on  of  Wealth:  
It  has  taken  20  years  for  the  
average  Fortune  500  to  reach  
billion  dollar  valua1ons,    
it  now  takes  digitally-­‐enabled  
startups  4  years.                  
Source:  World  Economic  Forum/Wikibrands  2018  
#digitaltransformation
Transforma)on  Stat  #75–  Digital  Transforma)on  Objec)ves:  
The  key  objec1ves  of  digital  
transforma1ons  are  (ranked):  
#1  Crea1ng  new  revenue  streams  
#2  Innova1ng  new  products/services  
#3  Improving  the  customer  experience  
#4  Delivering  intelligence  &  insights  
#5  Reducing  costs  &  efficiencies  
#6  Acquiring/retaining  customers  
  Source:  Wikibrands  Digital  Transforma1on  Playbook  2018  
#digitaltransformation
Transforma)on  Stat  #76–  Digital  Transforma)on  Hurdles:  
The  biggest  impasses  to  effec1ve    
digital  transforma1on  (ranked):  
#1  No/poor  alignment  to  strategy  &  road  map  
#2  Resistant  company  culture,  structure  &  policy  
#3  Absence  of  leadership  support/sponsorship  
#4  Poor  transforma1onal  leadership/accountability  
Source:  Wikibrands  Digital  Transforma1on  Playbook  2018  
#digitaltransformation
Transforma)on  Stat  #77–  Digital  Transforma)on  Success  Factors  
The  most  important  drivers  to  
master  in  an  organiza1on’s    
digital  transforma1on  (ranked)  :  
#1  Aligned/Bold  Vision,  Purpose  &  Strategy  
#2  Customer  Insights,  Experiences  &  Touchpoints  
#3  Commitment  to  Change,  Investment,  Urgency  &  
Candor.  
#4  Reinforcing  Culture,  Values,  Behaviour  &  Energy  
#4  Smarter  Metrics,  Insights  &  Data  
#6  New  Business  Model  &  Emerging  Technology  adop1on  
Source:  Wikibrands  Digital  Periscope  2018  
#digitaltransformation
Transforma)on  Stat  #78–  Digital  Transforma)on  Returns:  
Successful  transforma1on  efforts  
see  7%+  gains  in  sales  and  profits,  
a  quarter  of  them  register  
paybacks  within  12  months.  
Source:    Dell  EMC,  2017  
#digitaltransformation
Transforma)on  Stat  #79–  Lacking  Digital  Help:  
Only  34%  of  businesses  report  
being  very  sa1sfied  with  their  
digital  vendors.  
Source:  Accenture,  2017  
#digitaltransformation
Transforma)on  Stat  #80  –  Transforma)on-­‐based  Market  Valua)ons  :  
Specific  digital  transforma1on  
measures  around    
pla|orm  par1cipa1on,  data  value  and  
customer  engagement  will  account  
for  75%  of  enterprise  valua1ons.  
Source:  IDC,  2017  
ENGAGE WIKIBRANDS on all 15 facets of transformation
12 Business Transformation Facets1  Overall  Business  Transforma1on  &    Impera1ves    
2  Digital  Transforma1on  
3  Technology  Transforma1on  
4  Purpose,  Vision  &  Strategy  Transforma1on  
5  Leadership  &  Governance  Transforma1on  
6  Brand  &  Content  Transforma1on  
7  Customer  Experience  &  Engagement  Transforma1on  
8  Talent  Transforma1on  
9  Culture  Transforma1on  
10  Opera1onal  Transforma1on  
11  Innova1on  Transforma1on  
12  Futureproofing  &  Foresight  Transforma1on  
  
5. Digitalization and
Process Transformation
WIKIBRANDS The DIGITALIZATION Transformation Experts
Transforma)on  Stat  #81–  Tech  is  Work  Oxygen:  
95%  of  organiza1ons  agree  that  a  
digital  workplace  is  important.  
Source:  CMS  State  of  the  Digital  Workplace,  2017  
#DIGITALIZATION
Transforma)on  Stat  #82–  Technology  Dominates:  
The  top  6  companies  in  the  world  
by  valua1on  are  tech  companies;  
ten  years  ago,  only  1  in  6  of  those  
top  companies  were  tech-­‐driven.  
  
Source:  Wikibrands.,  2018  
#DIGITALIZATION
Transforma)on  Stat  #83–  Digital-­‐First  Philosophy:  
Top  performing  companies  are  
twice  as  likely  to  classify  
themselves  as  “digital-­‐first”    
(18%  vs.  9%).    
Source:  Adobe,  2018  
#DIGITALIZATION
Transforma)on  Stat  #84  –  Great  Digital  Expecta)ons:  
Enterprises  want  to  drive  +21%  
revenue  growth  but  reduce  22%  
opera1ng  costs  over  next  2  years  
through  digitaliza1on.  
  
Source:  Accenture,  2018  
#DIGITALIZATION
Transforma)on  Stat  #85–Technology  Now  Accessible:  
The  cost  of  technology  has  
plummeted  to  allow  for  expanded  
uses  and  applica1ons;  
Cost  of  DNA  Sequencing:    
$2.7B  in  2000,  now  $1k  in  2016    
Solar  Power:  
$30  kwH  in  1984  now  $0.05  kwH  in  2016  
Drones:  
$100k  cost  per  unit    in  2007,  now  $100  in  2016.  
Source:  World  Economic  Forum/Wikibrands  Hockey  S1ck  to  the  Future,  2018  
#DIGITALIZATION
Transforma)on  Stat  #86–  Digital  on  the  CEO’s  Agenda:  
CEOs  now  rank  technology  
factors  as  the  2nd  biggest  
influence  on  their  business,  it  was  
ranked  6th  as  recently  as  2004.            
Source:  IBM,  2017  
#DIGITALIZATION
Transforma)on  Stat  #87–  Digital  Reputa)on  Management:  
90%  of  CEOs  are  changing  the  
way  they  use  technology  to  
deliver  on  new  stakeholder  
expecta1ons  and  demands.  
Source:  PwC,  2017  
#DIGITALIZATION
Transforma)on  Stat  #88–  When  you  say  Digital,  What  do  you  really  mean?:  
Digital  would  be  described  in  your  
company  as:    
  “A  Transforma1on  Driver”  -­‐  43%  
“A  Core  Value”  –  26%  
“A  Business  Func1on”  -­‐  13%  
“A  Project/Ini1a1ve”  -­‐  11%  
“  A  Tac1c/Tool”  -­‐  6%  
  
Source:  Wikibrands  Digital  Transforma1on  Playbook,  2018  
#DIGITALIZATION
Transforma)on  Stat  #89–  Slippery  Security  Stuff:  
The  toughest  job  in  digital  &  
technology  in  the  near  term  is  
defending  security,  guaranteeing  
privacy  and  establishing  risk  
governance.  
  
Source:  Wikibrands  Digital  Periscope,  2018  
#DIGITALIZATION
Transforma)on  Stat  #90–  Tech  =  Business  Investments:  
Eight  out  of  twelve  future  
business  investment  areas  are  
focused  on  implemen1ng  new  
technologies.                  
Source:  CMO  Innova1on  Trends,  2017  
#DIGITALIZATION
Transforma)on  Stat  #91  -­‐  Technology  Enablement:  
57%  of  organiza1ons  say  
implemen1ng  key  digital  
technologies  is  a  cri1cal  enabler  to  
business.  
Source:  Accenture,  2017  
#DIGITALIZATION
Transforma)on  Stat  #92–  Tech  Paradox:  
Despite  expecta1ons  that  digital  
will  influence  close  to  half  of  sales  
by  2020,  most  execu1ves  don’t  
factor  “technology”  as  the  major  
influence  in  business  strategy  yet.  
Source:  Forrester,  2017  
#DIGITALIZATION
Transforma)on  Stat  #93–  Machines  AND  Humans:  
In  2018,  total  cross  industry  work  
task  hours  were  split    
71%/29%  human/machines;  
by  2022,  it  will  more  to  a  58%/
42%  human/machine  ra1o.  
  
Source:  WEF  The  Future  of  Jobs,  2018  
#DIGITALIZATION
Transforma)on  Stat  #94  -­‐  Legacy  Baggage:  
49%  of  companies  have  more  
than  50%  legacy  tech  across  all  
func1ons.  
Source:  Accenture,  2018    
#DIGITALIZATION
Transforma)on  Stat  #95–  Expected  Outcomes:  
The  top  three  benefits  expected  
from  technology  transforma1on:  
Produc1vity  (83%)  
Innova1on  (82%)  
Cost  Efficiencies  (82%).  
Source:  Accenture,  2017  
#DIGITALIZATION
Transforma)on  Stat  #96–  Disrup)ve  Technologies:  
The  top  10  disrup1ve  
technologies  crea1ng  the  most  
impact  over  the  next  decade:  
①  Ar1ficial  Intelligence  
②  Internet  of  Things  
③  Mobile/Social  Internet  
④  Blockchain  
⑤  Big  Data  
⑥  Automa1on  
⑦  Robots  
⑧  Immersive  Media  
⑨  Mobile  Technologies  
⑩  Cloud  Compu1ng.  
Source:  Wikibrands  #TheEmerging30,  2018  
#DIGITALIZATION
Transforma)on  Stat  #97  -­‐  AI/Machine  learning:  
Technology  leaders  are  inves1ng  
a  lot  more  in  next  genera1on  
technologies:  
Machine  Learning:  50%  vs.  7%  peers  
Big  Data:  94%  vs.  60%  peers.  
  
Source:  SAP,  2018  
#DIGITALIZATION
Transforma)on  Stat  #98  –  The  end  of  Smartphone  Hypergrowth:  
Global  smartphone  shipments  
have  peaked  at  1.5B  going  from  
70%  annual  growth  in  2010  to  
low  single  digit  growth  in  2018.          
Source:  KPCB,  2018  
#DIGITALIZATION
Transforma)on  Stat  #99–  AI  Mania:  
Ar1ficial  Intelligence  (AI)  will  have  
a  $15.7T  impact  on  the  economy,  
70%  of  companies  will  implement  
some  type  in  2018  (up  from  40%  in  2016)  
and  a  38%  bump  in  profitability  by  
2030.  
Source:  PwC  AI  index/Forrester,  2018  
#DIGITALIZATION
Transforma)on  Stat  #100–  AI  Impacts:  
The  most  transforma1ve  impacts  
of  Ar1ficial  Intelligence/  A.I.  are:  
#1  Paaern  recogni1on/highligh1ng  non-­‐
obvious  data  rela1onships  (58%)  
#2  Augmented  intelligence/decision  support  
(36%)  
#3  Predic1ng  outcomes/solu1ons  through  
analy1cs  (33%).  
Source:  Wikibrands  Digital  Periscope,  2018  
#DIGITALIZATION
Transforma)on  Stat  #101–  IoT  Impacts:  
The  most  transforma1ve  impacts  
of  Internet  of  Things/IOT  are:  
#1  Smart  Ci1es  incl.  crime,  traffic,  water  and  parking  management  
(51%)  
#2  Industrial  Internet/IIOT  incl.  supply  chain  &  
manufacturing  (44%)  
#3  Telemedicine  &  eHealth  Care  (29%).  
Source:  Wikibrands  Digital  Periscope,  2018  
#DIGITALIZATION
Transforma)on  Stat  #102–  IoT  Connec)on  Explosion:  
Connected  Devices  Per  Person:  
2003  –  0.08/person  
2015  –  3.1/person  
2020  –  6.6/person                  
Source:  Wikibrands  Hockey  S1ck  to  the  Future,  2018  
#DIGITALIZATION
Transforma)on  Stat  #103–  5G  Providing  the  Next  Genera)on  of  Connec)vity:  
The  global  impact  of  5G  in  new  
goods  and  services  will  reach  
$12T  by  2035.  
Source:,  WEF,  2018  
#DIGITALIZATION
Transforma)on  Stat  #104–Guarding  The  Digital  Moat:  
Facebook  deleted  583MM  fake  
accounts  and  837MM  spam  posts  
in  the  first  quarter  2018.  
Source:  Facebook,  2018    
#DIGITALIZATION
Transforma)on  Stat  #105–  Blockchain  Mainstream  Acceptance  is  Coming:  
10%  of  Blockchain  will  be  stored  
on  blockchain  before  2025.  
Source:  Credit  Suisse/World  Economic  Forum,  2018  
#DIGITALIZATION
Transforma)on  Stat  #106–  Blockchain  Impacts:  
The  most  transforma1ve  impacts  
of  Blockchain/Cryptocurrencies  
are:  
#1  Empowering  Peer-­‐to-­‐Peer  Marketplaces  (44%)  
#2  Verifiable  Proof  of  Ownership,  Authorship  or  
Origin  (42%)  
#3  Execu1ng  Smart  Contracts  &  Proof  of  
Performance  (39%).  
Source:  Wikibrands  Digital  Periscope,  2018  
#DIGITALIZATION
Transforma)on  Stat  #107–  Things  Connec)on  Explosion:  
The  level  of  connec1vity  related  
to  products,  assets  and  processes  
will  increase  by  50%  across  all  
industry  value  chains  this  year.  
Source:  IDC,  2017  
#DIGITALIZATION
Transforma)on  Stat  #108–  Cloud  is  the  Start:  
86%  believe  cloud  technology  is  
cri1cal  to  digital  transforma1on  
given  its  quickness,  flexibility,  cost  
effec1veness  and  low  risk.  
Source:  Ping,  2017  
#DIGITALIZATION
Transforma)on  Stat  #109  -­‐    Digital  Business  Processes:  
Only  14%  of  organiza1ons  have  
completely  digi1zed  business  
processes  
Source:  IDC  
#DIGITALIZATION
Transforma)on  Stat  #110  -­‐  Digital  Integra)on:  
70%  of  execu1ves  have  started  
digital  transforma1on  of  their  
supply  chains.    
Source:  Capgemini,  2017  
#DIGITALIZATION
Transforma)on  Stat  #111–  Favoured  Tech  Plaforms  &  Ecosystems:  
The  top  technology  ecosystems  
people  would  most  confidently  
partner  with  for  the  future  are:  
#1  Google  72%  
#2  Amazon  70%  
#3  Apple  25%  
#4  Alibaba  21%  
#5  IBM  20%  
#6  Salesforce  19%  
#7  Microsos  15%.  
Source:  Wikibrands  Digital  Periscope,  2018  
#DIGITALIZATION
Transforma)on  Stat  #112–  The  Ethics  of  Technology:  
On  balance,  technology  ac1vity  
should  be  more:  
  62%  Ethical/purpose-­‐driven  vs.    
38%  Boaom  line/efficiency-­‐driven.  
Source:  Wikibrands’  Digital  Periscope  Study  ,  2018  
#DIGITALIZATION
Transforma)on  Stat  #113  –  Technology  Role  Models  &  Icons  :  
Your  biggest  heroes  of  technology  
&  digital:  
#1  Elon  Musk  
#2  Jeff  Bezos  
#3  Ray  Kurzwell  
#4  Tim  Berners-­‐Lee  
#5  Jack  Ma  
  
Source:  Wikibrands  Digital  Periscope,  2018  
#DIGITALIZATION
Transforma)on  Stat  #114–  Near  Term  Technologies:  
The  top  10  technology  
investments  over  the  next  24  
months:  
①  Business  Intelligence/Data/Analy1cs  
②  Digital  Marke1ng,  SEO/SEM,  Social  Media  
③  Customer  Intelligence/Rela1onship/Experience  
④  Applica1on  Development/Design  
⑤  Cloud  Compu1ng  (SaaS,  PaaS,  IaaS)  
⑥  Customer  Acquisi1on/Conversion/eCommerce  
⑦  Internet  of  Things/Sensors/Wearables/Traceability    
⑧  Content  Development,  Cura1on  &  Syndica1on  
⑨  Cybersecurity,  Privacy,  Compliance  &  Disaster  Recovery  
⑩  Enterprise  Resource  management/Automa1on  
Source:  Wikibrands  Digital  Transforma1on  Playbook,  2018  
Get wikibrands involved in digitalizing your organization
12 Business Transformation Facets1  Overall  Business  Transforma1on  &    Impera1ves    
2  Digital  Transforma1on  
3  Technology  Transforma1on  
4  Purpose,  Vision  &  Strategy  Transforma1on  
5  Leadership  &  Governance  Transforma1on  
6  Brand  &  Content  Transforma1on  
7  Customer  Experience  &  Engagement  Transforma1on  
8  Talent  Transforma1on  
9  Culture  Transforma1on  
10  Opera1onal  Transforma1on  
11  Innova1on  Transforma1on  
12  Futureproofing  &  Foresight  Transforma1on  
  
6. Data, Analytics & Key
Metrics
WIKIBRANDS The DATA & INSIGHTS Transformation Experts
Transforma)on  Stat  #115–  Data  Effects  on  Transforma)on:  
The  #5  driver  to  master  an  
organiza1on’s  digital  
transforma1on  
“Smarter  Metrics,  Insights  &  
Data”.  
Source:  Wikibrands  Digital  Periscope,  2018  
#DATAMETRICS
Transforma)on  Stat  #116  –  Data  Gaps:  
Senior  corporate  execu1ves  claim:  
51%  -­‐  Lack  of  data  sharing  in  own  organiza1on  
39%  -­‐  Inability  to  turn  data  into  ac1onable  insight  
39%  -­‐  Collect  data  too  infrequently.  
Source:  Progress,  2018  
#DATAMETRICS
Transforma)on  Stat  #117–  Velocity  %  Veracity  of  Data:  
247  billion  emails  are  sent  each  
day;    80%  of  them  are  spam.  
Source:  AP,  2018  
#DATAMETRICS
Transforma)on  Stat  #118  –  Data  Accelera)on:  
By  2020,  47  ZBs  of  data  will  have  
been  created  worldwide,  23X  
more  than  2010;  
Percentage  of  structured  data  will  
move  from  9%  to  16%.  
Source:  IDC,  2017    
#DATAMETRICS
Transforma)on  Stat  #119  –  Data  Goldmine:  
Over  97%  of  a  company’s  data  
sits  unused.  
Source:  Gartner,  2017  
#DATAMETRICS
Transforma)on  Stat  #120  -­‐    Data  Uses:  
The  biggest  uses  for  corporate  
data  currently:  
#1  Advanced  analy1cs/beaer  decisions  
#2  Improve  customer  service  
#3  Decrease  expenses  
#4  Innova1on/disrup1on  
#5  Speed  to  market  
Source:  Newvantage,  2017  
#DATAMETRICS
Transforma)on  Stat  #121    -­‐  The  Data  Organiza)on:  
Changes  in  data  use  have  affected  
these  func1ons  the  most  over  the  
last  5  years:  
#1  Sales  &  marke1ng  
#2  R&D  
#3  Supply  chain/distribu1on  
#Workplace  management  
Source:  McKinsey,  2018  
#DATAMETRICS
Transforma)on  Stat  #122  –  Data  Report  Card:  
Company  data  capabili1es  ranked:  
Data  Vision  3.2/5  
Data  Personnel/Processes  3.0/5  
Data  Trust  &  Security  2.9/5  
Data  Idea1on  2.6/5  
Data  and  Technology  2.5/5  
Data  Ecosystem  2.2/5  
Source:  BCG,  2017  
#DATAMETRICS
Transforma)on  Stat  #123–  Breach  Proofing:  
Privacy  of  data  will  be  a  
technology  company’s  biggest  
challenge  over  the  next  3  years-­‐  
51%  strongly  agree/agree.  
Source:  Wikibrands  Digital  Periscope,  2018  
#DATAMETRICS
Transforma)on  Stat  #124–Data  Sharing:  
Percentage  of  respondents  “very  
willing”  to  share  data  for  benefits:  
China  38%  
USA  25%  
Germany  12%  
Japan  9%.  
Source:  GfK,  2017    
#DATAMETRICS
Transforma)on  Stat  #125–  Data  Industry  All-­‐Stars:  
Top  industries  that  effec1vely  
u1lize  the  data  they  capture:  
#1  Public  Sector  
#2  Power  &  U1li1es  
#3  Industrial  Products  
#4  Automo1ve  
#5  Energy  &  Mining  
#6  Tech,  Media  &  Communica1ons.  
Source:  AP,  2018  
#DATAMETRICS
Transforma)on  Stat  #126  -­‐  Digital  Runway:  
Over  6%  of  company’s  are  GDPR  
(General  Data  Protec1on  
Regula1on)  ready..  
Source:  Smart  Insights,  2018  
Tap into wikibrands insightful left brain/data-driven right brain
Some of the companies and brands we’ve
transformed
ALSO VISIT OUR FIVE OTHER 2019 EDITIONS
VISIT Wiki-brands.com, become a futureproofer or track OUR other editions
II- LEADERSHIP/STRATEGY IV- CULTURE/TALENT
V- CUSTOMER/BRAND VI- INNOVATION/FORESIGHT
I - OVERALL
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We accelerate your business transformation, advance
your digital maturity and anticipate better futures.
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  • 2. THE BIGGEST COMPENDIUM OF BUSINESS TRANSFORMATION AND FUTUREPROOFING STATS AVAILABLE #TRANSFORMATION300
  • 3. Our Insight-filled, Data-based Special Sauce ▶  Variety & Credibility - Distilled from 30 different reputable sources including 5+ of our own proprietary studies. ▶  Current - All 2017 and 2018-based statistics. ▶  Holistic - Deals with business transformation from 15 key relevant facets. ▶  Digitally-Savvy – Acknowledges the power of digital and technology to transform business in the connected age. ▶  Helpful – Designed to make the case for your business change, digital transformation and any angle of opposition to change.
  • 5. “The future is so VUCA(volatile, uncertain, complex, ambiguous). Companies really only have three choices for sustainable marketplace advantage. You can anticipate better and futureproof. You can disrupt the market and innovate. Or you can disrupt yourself and transform. Choose one, or all three, but do it now.” Sean Moffitt, Managing Director, Wikibrands
  • 6. 15 Facets of Business Transformation ▶  Overall  Business  Transforma1on     1  Leadership,  Governance  &  Sponsorship     2  Purpose,  Vision  &  Strategy  Transforma1on   3  Change  Management  and  Organiza1onal  Commitment   4  Technology  &  Digital  Transforma1on   5  Digitaliza1on  &  Process  Transforma1on   6  Data,  Analy1cs  &  Key  Metrics   7  Culture  &  Values  Transforma1on   8  Talent  Transforma1on   9  Performance  Management  Transforma1on   10  Customer  Experience.  Touchpoints  &  Engagement     11  Brand  &  Content  Transforma1on   12  Channel  &  Commerce  Transforma1on   13  Business  Model,  Product  &  Services  Innova1on   14  Product  &  Services  Innova1on   15  Futureproofing  &  Marketplace  Foresight   WIKIBRANDS The Transformation & Futureproofing Experts
  • 7.
  • 8. For the full deck of insights and foresights, become a Futureproofer : http://bit.ly/thefutureproofers
  • 9. 12 Business Transformation Facets1  Overall  Business  Transforma1on  &    Impera1ves     2  Digital  Transforma1on   3  Technology  Transforma1on   4  Purpose,  Vision  &  Strategy  Transforma1on   5  Leadership  &  Governance  Transforma1on   6  Brand  &  Content  Transforma1on   7  Customer  Experience  &  Engagement  Transforma1on   8  Talent  Transforma1on   9  Culture  Transforma1on   10  Opera1onal  Transforma1on   11  Innova1on  Transforma1on   12  Futureproofing  &  Foresight  Transforma1on     4. Technology & Digital Transformation WIKIBRANDS The DIGITAL Transformation Experts
  • 10. Transforma)on  Stat  #64  –  The  Digital  Wake:   “Digital”  is  the  main  reason  why   half  the  companies  have   disappeared  from  the  Fortune   500  since  2000.   Source:  Accenture,  2018   #digitaltransformation
  • 11. Transforma)on  Stat  #65–  The  Size  of  the  Digital  Transforma)on  Prize:   Digital  Transforma1on  represents   $20  Trillion  of  poten1al  value  or   30%  of  global  GDP.     Source:  IDC,  2017   #digitaltransformation
  • 12. Transforma)on  Stat  #66  –  Digital  =  Survival=  Investment:   67%  of  execu1ves  believe  digital   transforma1on  (DX)  is  a  maaer  of   survival  for  their  business;   spending  on  DX  will  reach  $1.7   Trillion  in  2019    (a  42%  increase  from  2017).   Source:  Capgemini/IDC,  2018   #digitaltransformation
  • 13. Transforma)on  Stat  #67–  Digital  Transforma)on  Vanguard:   Only  3%  of  companies  have   completed  digital  transforma1on   projects  across  the  organiza1on.   Source:  SAP,  2018   #digitaltransformation
  • 14. Transforma)on  Stat  #68–  Digital  Transforma)on  Stalled:   Only  56%  of  companies  are   digitally  transforming:   15%  are  inves1ga1ng   7&  are  improving,  but  not  transforming  and   21%  claim  they  have  completed  transforma1on.   Source:  Salesforce,  2018   #digitaltransformation
  • 15. Transforma)on  Stat  #69  –  Digital  Transforma)on    Normalized  Distribu)on:   Categorizing  large  companies  on   a  digital  maturity  scale:   Digitally  maturing:  30%  (+5  pts.  vs.  2017)   Developing:  44%  (+3  pts.  vs.  2017)   Early:  25%  (-­‐9  pts.  vs.  2017).   Source  :  MIT  Sloan  Management,  2018   #digitaltransformation
  • 16. Transforma)on  Stat  #70  –  Organiza)on-­‐wide  Implementa)on:   The  percentage  of  advanced   digital  transforma1on  ini1a1ves   will  nearly  triple  by  2020,  from   22%  of  companies  to  60%.   Source:  IDC,  2017   #digitaltransformation
  • 17. Transforma)on  Stat  #71–  Tech-­‐Disrupted  Industries:   The  top  10  disrupted  industries  affected  by   emerging  technology  and  digital   advancement  over  the  next  3-­‐5  years:   ①  Financial,  Banking  &  Insurance   ②  Automo1ve,  Logis1cs  &  Transporta1on   ③  Health  Care,  Pharma  &  Biotech   ④  Educa1on  &  Learning   ⑤  Government  &  Public  Service   ⑥  Retail,  Shopping  and  ecommerce   ⑦  Agriculture  &  Food   ⑧  Professional,  Business  and  Legal  Services   ⑨  Sosware  &  Informa1on  Technology   ⑩  Media  &  Entertainment.   Source:  Wikibrands  Digital  Periscope  Study,  2018   #Digitaltransformation
  • 18. Transforma)on  Stat  #72  –  Digital  is  a  Revenue  Engine:   CEOs  expect  digital  revenues  to   account  for  46%  of  the  value   customers  see  in  their  products   by  2019.   Source:  Gartner,  2018   #digitaltransformation
  • 19. Transforma)on  Stat  #73  –  Digital  Pervasiveness:   The  1me  people  spend  in  digital   each  day  has  risen  from  2.7  hours   in  2008  to  6.6  hours  in  2018  .   Source:  Wikibrands  2018   #digitaltransformation
  • 20. Transforma)on  Stat  #74–  Pace  &  Redistribu)on  of  Wealth:   It  has  taken  20  years  for  the   average  Fortune  500  to  reach   billion  dollar  valua1ons,     it  now  takes  digitally-­‐enabled   startups  4  years.                   Source:  World  Economic  Forum/Wikibrands  2018   #digitaltransformation
  • 21. Transforma)on  Stat  #75–  Digital  Transforma)on  Objec)ves:   The  key  objec1ves  of  digital   transforma1ons  are  (ranked):   #1  Crea1ng  new  revenue  streams   #2  Innova1ng  new  products/services   #3  Improving  the  customer  experience   #4  Delivering  intelligence  &  insights   #5  Reducing  costs  &  efficiencies   #6  Acquiring/retaining  customers    Source:  Wikibrands  Digital  Transforma1on  Playbook  2018   #digitaltransformation
  • 22. Transforma)on  Stat  #76–  Digital  Transforma)on  Hurdles:   The  biggest  impasses  to  effec1ve     digital  transforma1on  (ranked):   #1  No/poor  alignment  to  strategy  &  road  map   #2  Resistant  company  culture,  structure  &  policy   #3  Absence  of  leadership  support/sponsorship   #4  Poor  transforma1onal  leadership/accountability   Source:  Wikibrands  Digital  Transforma1on  Playbook  2018   #digitaltransformation
  • 23. Transforma)on  Stat  #77–  Digital  Transforma)on  Success  Factors   The  most  important  drivers  to   master  in  an  organiza1on’s     digital  transforma1on  (ranked)  :   #1  Aligned/Bold  Vision,  Purpose  &  Strategy   #2  Customer  Insights,  Experiences  &  Touchpoints   #3  Commitment  to  Change,  Investment,  Urgency  &   Candor.   #4  Reinforcing  Culture,  Values,  Behaviour  &  Energy   #4  Smarter  Metrics,  Insights  &  Data   #6  New  Business  Model  &  Emerging  Technology  adop1on   Source:  Wikibrands  Digital  Periscope  2018   #digitaltransformation
  • 24. Transforma)on  Stat  #78–  Digital  Transforma)on  Returns:   Successful  transforma1on  efforts   see  7%+  gains  in  sales  and  profits,   a  quarter  of  them  register   paybacks  within  12  months.   Source:    Dell  EMC,  2017   #digitaltransformation
  • 25. Transforma)on  Stat  #79–  Lacking  Digital  Help:   Only  34%  of  businesses  report   being  very  sa1sfied  with  their   digital  vendors.   Source:  Accenture,  2017   #digitaltransformation
  • 26. Transforma)on  Stat  #80  –  Transforma)on-­‐based  Market  Valua)ons  :   Specific  digital  transforma1on   measures  around     pla|orm  par1cipa1on,  data  value  and   customer  engagement  will  account   for  75%  of  enterprise  valua1ons.   Source:  IDC,  2017   ENGAGE WIKIBRANDS on all 15 facets of transformation
  • 27.
  • 28. 12 Business Transformation Facets1  Overall  Business  Transforma1on  &    Impera1ves     2  Digital  Transforma1on   3  Technology  Transforma1on   4  Purpose,  Vision  &  Strategy  Transforma1on   5  Leadership  &  Governance  Transforma1on   6  Brand  &  Content  Transforma1on   7  Customer  Experience  &  Engagement  Transforma1on   8  Talent  Transforma1on   9  Culture  Transforma1on   10  Opera1onal  Transforma1on   11  Innova1on  Transforma1on   12  Futureproofing  &  Foresight  Transforma1on     5. Digitalization and Process Transformation WIKIBRANDS The DIGITALIZATION Transformation Experts
  • 29. Transforma)on  Stat  #81–  Tech  is  Work  Oxygen:   95%  of  organiza1ons  agree  that  a   digital  workplace  is  important.   Source:  CMS  State  of  the  Digital  Workplace,  2017   #DIGITALIZATION
  • 30. Transforma)on  Stat  #82–  Technology  Dominates:   The  top  6  companies  in  the  world   by  valua1on  are  tech  companies;   ten  years  ago,  only  1  in  6  of  those   top  companies  were  tech-­‐driven.     Source:  Wikibrands.,  2018   #DIGITALIZATION
  • 31. Transforma)on  Stat  #83–  Digital-­‐First  Philosophy:   Top  performing  companies  are   twice  as  likely  to  classify   themselves  as  “digital-­‐first”     (18%  vs.  9%).     Source:  Adobe,  2018   #DIGITALIZATION
  • 32. Transforma)on  Stat  #84  –  Great  Digital  Expecta)ons:   Enterprises  want  to  drive  +21%   revenue  growth  but  reduce  22%   opera1ng  costs  over  next  2  years   through  digitaliza1on.     Source:  Accenture,  2018   #DIGITALIZATION
  • 33. Transforma)on  Stat  #85–Technology  Now  Accessible:   The  cost  of  technology  has   plummeted  to  allow  for  expanded   uses  and  applica1ons;   Cost  of  DNA  Sequencing:     $2.7B  in  2000,  now  $1k  in  2016     Solar  Power:   $30  kwH  in  1984  now  $0.05  kwH  in  2016   Drones:   $100k  cost  per  unit    in  2007,  now  $100  in  2016.   Source:  World  Economic  Forum/Wikibrands  Hockey  S1ck  to  the  Future,  2018   #DIGITALIZATION
  • 34. Transforma)on  Stat  #86–  Digital  on  the  CEO’s  Agenda:   CEOs  now  rank  technology   factors  as  the  2nd  biggest   influence  on  their  business,  it  was   ranked  6th  as  recently  as  2004.             Source:  IBM,  2017   #DIGITALIZATION
  • 35. Transforma)on  Stat  #87–  Digital  Reputa)on  Management:   90%  of  CEOs  are  changing  the   way  they  use  technology  to   deliver  on  new  stakeholder   expecta1ons  and  demands.   Source:  PwC,  2017   #DIGITALIZATION
  • 36. Transforma)on  Stat  #88–  When  you  say  Digital,  What  do  you  really  mean?:   Digital  would  be  described  in  your   company  as:      “A  Transforma1on  Driver”  -­‐  43%   “A  Core  Value”  –  26%   “A  Business  Func1on”  -­‐  13%   “A  Project/Ini1a1ve”  -­‐  11%   “  A  Tac1c/Tool”  -­‐  6%     Source:  Wikibrands  Digital  Transforma1on  Playbook,  2018   #DIGITALIZATION
  • 37. Transforma)on  Stat  #89–  Slippery  Security  Stuff:   The  toughest  job  in  digital  &   technology  in  the  near  term  is   defending  security,  guaranteeing   privacy  and  establishing  risk   governance.     Source:  Wikibrands  Digital  Periscope,  2018   #DIGITALIZATION
  • 38. Transforma)on  Stat  #90–  Tech  =  Business  Investments:   Eight  out  of  twelve  future   business  investment  areas  are   focused  on  implemen1ng  new   technologies.                   Source:  CMO  Innova1on  Trends,  2017   #DIGITALIZATION
  • 39. Transforma)on  Stat  #91  -­‐  Technology  Enablement:   57%  of  organiza1ons  say   implemen1ng  key  digital   technologies  is  a  cri1cal  enabler  to   business.   Source:  Accenture,  2017   #DIGITALIZATION
  • 40. Transforma)on  Stat  #92–  Tech  Paradox:   Despite  expecta1ons  that  digital   will  influence  close  to  half  of  sales   by  2020,  most  execu1ves  don’t   factor  “technology”  as  the  major   influence  in  business  strategy  yet.   Source:  Forrester,  2017   #DIGITALIZATION
  • 41. Transforma)on  Stat  #93–  Machines  AND  Humans:   In  2018,  total  cross  industry  work   task  hours  were  split     71%/29%  human/machines;   by  2022,  it  will  more  to  a  58%/ 42%  human/machine  ra1o.     Source:  WEF  The  Future  of  Jobs,  2018   #DIGITALIZATION
  • 42. Transforma)on  Stat  #94  -­‐  Legacy  Baggage:   49%  of  companies  have  more   than  50%  legacy  tech  across  all   func1ons.   Source:  Accenture,  2018     #DIGITALIZATION
  • 43. Transforma)on  Stat  #95–  Expected  Outcomes:   The  top  three  benefits  expected   from  technology  transforma1on:   Produc1vity  (83%)   Innova1on  (82%)   Cost  Efficiencies  (82%).   Source:  Accenture,  2017   #DIGITALIZATION
  • 44. Transforma)on  Stat  #96–  Disrup)ve  Technologies:   The  top  10  disrup1ve   technologies  crea1ng  the  most   impact  over  the  next  decade:   ①  Ar1ficial  Intelligence   ②  Internet  of  Things   ③  Mobile/Social  Internet   ④  Blockchain   ⑤  Big  Data   ⑥  Automa1on   ⑦  Robots   ⑧  Immersive  Media   ⑨  Mobile  Technologies   ⑩  Cloud  Compu1ng.   Source:  Wikibrands  #TheEmerging30,  2018   #DIGITALIZATION
  • 45. Transforma)on  Stat  #97  -­‐  AI/Machine  learning:   Technology  leaders  are  inves1ng   a  lot  more  in  next  genera1on   technologies:   Machine  Learning:  50%  vs.  7%  peers   Big  Data:  94%  vs.  60%  peers.     Source:  SAP,  2018   #DIGITALIZATION
  • 46. Transforma)on  Stat  #98  –  The  end  of  Smartphone  Hypergrowth:   Global  smartphone  shipments   have  peaked  at  1.5B  going  from   70%  annual  growth  in  2010  to   low  single  digit  growth  in  2018.           Source:  KPCB,  2018   #DIGITALIZATION
  • 47. Transforma)on  Stat  #99–  AI  Mania:   Ar1ficial  Intelligence  (AI)  will  have   a  $15.7T  impact  on  the  economy,   70%  of  companies  will  implement   some  type  in  2018  (up  from  40%  in  2016)   and  a  38%  bump  in  profitability  by   2030.   Source:  PwC  AI  index/Forrester,  2018   #DIGITALIZATION
  • 48. Transforma)on  Stat  #100–  AI  Impacts:   The  most  transforma1ve  impacts   of  Ar1ficial  Intelligence/  A.I.  are:   #1  Paaern  recogni1on/highligh1ng  non-­‐ obvious  data  rela1onships  (58%)   #2  Augmented  intelligence/decision  support   (36%)   #3  Predic1ng  outcomes/solu1ons  through   analy1cs  (33%).   Source:  Wikibrands  Digital  Periscope,  2018   #DIGITALIZATION
  • 49. Transforma)on  Stat  #101–  IoT  Impacts:   The  most  transforma1ve  impacts   of  Internet  of  Things/IOT  are:   #1  Smart  Ci1es  incl.  crime,  traffic,  water  and  parking  management   (51%)   #2  Industrial  Internet/IIOT  incl.  supply  chain  &   manufacturing  (44%)   #3  Telemedicine  &  eHealth  Care  (29%).   Source:  Wikibrands  Digital  Periscope,  2018   #DIGITALIZATION
  • 50. Transforma)on  Stat  #102–  IoT  Connec)on  Explosion:   Connected  Devices  Per  Person:   2003  –  0.08/person   2015  –  3.1/person   2020  –  6.6/person                   Source:  Wikibrands  Hockey  S1ck  to  the  Future,  2018   #DIGITALIZATION
  • 51. Transforma)on  Stat  #103–  5G  Providing  the  Next  Genera)on  of  Connec)vity:   The  global  impact  of  5G  in  new   goods  and  services  will  reach   $12T  by  2035.   Source:,  WEF,  2018   #DIGITALIZATION
  • 52. Transforma)on  Stat  #104–Guarding  The  Digital  Moat:   Facebook  deleted  583MM  fake   accounts  and  837MM  spam  posts   in  the  first  quarter  2018.   Source:  Facebook,  2018     #DIGITALIZATION
  • 53. Transforma)on  Stat  #105–  Blockchain  Mainstream  Acceptance  is  Coming:   10%  of  Blockchain  will  be  stored   on  blockchain  before  2025.   Source:  Credit  Suisse/World  Economic  Forum,  2018   #DIGITALIZATION
  • 54. Transforma)on  Stat  #106–  Blockchain  Impacts:   The  most  transforma1ve  impacts   of  Blockchain/Cryptocurrencies   are:   #1  Empowering  Peer-­‐to-­‐Peer  Marketplaces  (44%)   #2  Verifiable  Proof  of  Ownership,  Authorship  or   Origin  (42%)   #3  Execu1ng  Smart  Contracts  &  Proof  of   Performance  (39%).   Source:  Wikibrands  Digital  Periscope,  2018   #DIGITALIZATION
  • 55. Transforma)on  Stat  #107–  Things  Connec)on  Explosion:   The  level  of  connec1vity  related   to  products,  assets  and  processes   will  increase  by  50%  across  all   industry  value  chains  this  year.   Source:  IDC,  2017   #DIGITALIZATION
  • 56. Transforma)on  Stat  #108–  Cloud  is  the  Start:   86%  believe  cloud  technology  is   cri1cal  to  digital  transforma1on   given  its  quickness,  flexibility,  cost   effec1veness  and  low  risk.   Source:  Ping,  2017   #DIGITALIZATION
  • 57. Transforma)on  Stat  #109  -­‐    Digital  Business  Processes:   Only  14%  of  organiza1ons  have   completely  digi1zed  business   processes   Source:  IDC   #DIGITALIZATION
  • 58. Transforma)on  Stat  #110  -­‐  Digital  Integra)on:   70%  of  execu1ves  have  started   digital  transforma1on  of  their   supply  chains.     Source:  Capgemini,  2017   #DIGITALIZATION
  • 59. Transforma)on  Stat  #111–  Favoured  Tech  Plaforms  &  Ecosystems:   The  top  technology  ecosystems   people  would  most  confidently   partner  with  for  the  future  are:   #1  Google  72%   #2  Amazon  70%   #3  Apple  25%   #4  Alibaba  21%   #5  IBM  20%   #6  Salesforce  19%   #7  Microsos  15%.   Source:  Wikibrands  Digital  Periscope,  2018   #DIGITALIZATION
  • 60. Transforma)on  Stat  #112–  The  Ethics  of  Technology:   On  balance,  technology  ac1vity   should  be  more:    62%  Ethical/purpose-­‐driven  vs.     38%  Boaom  line/efficiency-­‐driven.   Source:  Wikibrands’  Digital  Periscope  Study  ,  2018   #DIGITALIZATION
  • 61. Transforma)on  Stat  #113  –  Technology  Role  Models  &  Icons  :   Your  biggest  heroes  of  technology   &  digital:   #1  Elon  Musk   #2  Jeff  Bezos   #3  Ray  Kurzwell   #4  Tim  Berners-­‐Lee   #5  Jack  Ma     Source:  Wikibrands  Digital  Periscope,  2018   #DIGITALIZATION
  • 62. Transforma)on  Stat  #114–  Near  Term  Technologies:   The  top  10  technology   investments  over  the  next  24   months:   ①  Business  Intelligence/Data/Analy1cs   ②  Digital  Marke1ng,  SEO/SEM,  Social  Media   ③  Customer  Intelligence/Rela1onship/Experience   ④  Applica1on  Development/Design   ⑤  Cloud  Compu1ng  (SaaS,  PaaS,  IaaS)   ⑥  Customer  Acquisi1on/Conversion/eCommerce   ⑦  Internet  of  Things/Sensors/Wearables/Traceability     ⑧  Content  Development,  Cura1on  &  Syndica1on   ⑨  Cybersecurity,  Privacy,  Compliance  &  Disaster  Recovery   ⑩  Enterprise  Resource  management/Automa1on   Source:  Wikibrands  Digital  Transforma1on  Playbook,  2018   Get wikibrands involved in digitalizing your organization
  • 63.
  • 64. 12 Business Transformation Facets1  Overall  Business  Transforma1on  &    Impera1ves     2  Digital  Transforma1on   3  Technology  Transforma1on   4  Purpose,  Vision  &  Strategy  Transforma1on   5  Leadership  &  Governance  Transforma1on   6  Brand  &  Content  Transforma1on   7  Customer  Experience  &  Engagement  Transforma1on   8  Talent  Transforma1on   9  Culture  Transforma1on   10  Opera1onal  Transforma1on   11  Innova1on  Transforma1on   12  Futureproofing  &  Foresight  Transforma1on     6. Data, Analytics & Key Metrics WIKIBRANDS The DATA & INSIGHTS Transformation Experts
  • 65. Transforma)on  Stat  #115–  Data  Effects  on  Transforma)on:   The  #5  driver  to  master  an   organiza1on’s  digital   transforma1on   “Smarter  Metrics,  Insights  &   Data”.   Source:  Wikibrands  Digital  Periscope,  2018   #DATAMETRICS
  • 66. Transforma)on  Stat  #116  –  Data  Gaps:   Senior  corporate  execu1ves  claim:   51%  -­‐  Lack  of  data  sharing  in  own  organiza1on   39%  -­‐  Inability  to  turn  data  into  ac1onable  insight   39%  -­‐  Collect  data  too  infrequently.   Source:  Progress,  2018   #DATAMETRICS
  • 67. Transforma)on  Stat  #117–  Velocity  %  Veracity  of  Data:   247  billion  emails  are  sent  each   day;    80%  of  them  are  spam.   Source:  AP,  2018   #DATAMETRICS
  • 68. Transforma)on  Stat  #118  –  Data  Accelera)on:   By  2020,  47  ZBs  of  data  will  have   been  created  worldwide,  23X   more  than  2010;   Percentage  of  structured  data  will   move  from  9%  to  16%.   Source:  IDC,  2017     #DATAMETRICS
  • 69. Transforma)on  Stat  #119  –  Data  Goldmine:   Over  97%  of  a  company’s  data   sits  unused.   Source:  Gartner,  2017   #DATAMETRICS
  • 70. Transforma)on  Stat  #120  -­‐    Data  Uses:   The  biggest  uses  for  corporate   data  currently:   #1  Advanced  analy1cs/beaer  decisions   #2  Improve  customer  service   #3  Decrease  expenses   #4  Innova1on/disrup1on   #5  Speed  to  market   Source:  Newvantage,  2017   #DATAMETRICS
  • 71. Transforma)on  Stat  #121    -­‐  The  Data  Organiza)on:   Changes  in  data  use  have  affected   these  func1ons  the  most  over  the   last  5  years:   #1  Sales  &  marke1ng   #2  R&D   #3  Supply  chain/distribu1on   #Workplace  management   Source:  McKinsey,  2018   #DATAMETRICS
  • 72. Transforma)on  Stat  #122  –  Data  Report  Card:   Company  data  capabili1es  ranked:   Data  Vision  3.2/5   Data  Personnel/Processes  3.0/5   Data  Trust  &  Security  2.9/5   Data  Idea1on  2.6/5   Data  and  Technology  2.5/5   Data  Ecosystem  2.2/5   Source:  BCG,  2017   #DATAMETRICS
  • 73. Transforma)on  Stat  #123–  Breach  Proofing:   Privacy  of  data  will  be  a   technology  company’s  biggest   challenge  over  the  next  3  years-­‐   51%  strongly  agree/agree.   Source:  Wikibrands  Digital  Periscope,  2018   #DATAMETRICS
  • 74. Transforma)on  Stat  #124–Data  Sharing:   Percentage  of  respondents  “very   willing”  to  share  data  for  benefits:   China  38%   USA  25%   Germany  12%   Japan  9%.   Source:  GfK,  2017     #DATAMETRICS
  • 75. Transforma)on  Stat  #125–  Data  Industry  All-­‐Stars:   Top  industries  that  effec1vely   u1lize  the  data  they  capture:   #1  Public  Sector   #2  Power  &  U1li1es   #3  Industrial  Products   #4  Automo1ve   #5  Energy  &  Mining   #6  Tech,  Media  &  Communica1ons.   Source:  AP,  2018   #DATAMETRICS
  • 76. Transforma)on  Stat  #126  -­‐  Digital  Runway:   Over  6%  of  company’s  are  GDPR   (General  Data  Protec1on   Regula1on)  ready..   Source:  Smart  Insights,  2018   Tap into wikibrands insightful left brain/data-driven right brain
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  • 78. Some of the companies and brands we’ve transformed
  • 79.
  • 80. ALSO VISIT OUR FIVE OTHER 2019 EDITIONS VISIT Wiki-brands.com, become a futureproofer or track OUR other editions II- LEADERSHIP/STRATEGY IV- CULTURE/TALENT V- CUSTOMER/BRAND VI- INNOVATION/FORESIGHT I - OVERALL
  • 81. www.WIKI-BRANDS.COM We accelerate your business transformation, advance your digital maturity and anticipate better futures. @wikibrands