This document contains 262 statistics related to business transformation and innovation. It is compiled by Wikibrands Transformation Collective to provide insights on 15 facets of business transformation including leadership, technology, innovation, business models, and futureproofing. The statistics are from reputable sources and cover topics such as the challenges of innovation, how companies fund and prioritize innovation, and the types of innovation that will have the greatest impact in the coming years.

1. Curated by Managing Director Sean Moffitt @SeanMoffitt and the @Wikibrands Transformation Collective
The 300 Essential 2019 Statistics on:
Business & Digital Transformation
Leading insights, foresights & Best Practices for Accelerating Business Change & Digital Maturity
WIKIBRANDS The Transformation & Futureproofing Experts
www..wki-brands.com
PART 6 – THE INNOVATION, BUSINESS MODEL,
foresight & agility EDITION

2. THE BIGGEST COMPENDIUM OF
BUSINESS TRANSFORMATION AND
FUTUREPROOFING STATS AVAILABLE
#TRANSFORMATION300

3. Our Insight-filled, Data-based Special Sauce
▶ Variety & Credibility - Distilled from 30 different reputable sources
including 5+ of our own proprietary studies.
▶ Current - All 2017 and 2018-based statistics.
▶ Holistic - Deals with business transformation from 15 key relevant facets.
▶ Digitally-Savvy – Acknowledges the power of digital and technology to
transform business in the connected age.
▶ Helpful – Designed to make the case for your business change, digital
transformation and any angle of opposition to change.

4. www.wiki-brands.com

5. “The future is so VUCA(volatile, uncertain, complex, ambiguous). Companies
really only have three choices for sustainable marketplace
advantage.
You can anticipate better and futureproof.
You can disrupt the market and innovate.
Or you can disrupt yourself and transform.
Choose one, or all three, but do it now.”
Sean Moffitt, Managing Director, Wikibrands

6. 15 Facets of Business Transformation
▶ Overall Business Transforma1on
1 Leadership, Governance & Sponsorship
2 Purpose, Vision & Strategy Transforma1on
3 Change Management and Organiza1onal Commitment
4 Technology & Digital Transforma1on
5 Digitaliza1on & Process Transforma1on
6 Data, Analy1cs & Key Metrics
7 Culture & Values Transforma1on
8 Talent Transforma1on
9 Performance Management Transforma1on
10 Customer Experience. Touchpoints & Engagement
11 Brand & Content Transforma1on
12 Channel & Commerce Transforma1on
13 Business Model, Product & Services Innova1on
14 Futureproofing & Marketplace Foresight
15 Risk Managemeht & Agility
WIKIBRANDS The Transformation & Futureproofing Experts

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9. 12 Business Transformation Facets1 Overall Business Transforma1on & Impera1ves
2 Digital Transforma1on
3 Technology Transforma1on
4 Purpose, Vision & Strategy Transforma1on
5 Leadership & Governance Transforma1on
6 Brand & Content Transforma1on
7 Customer Experience & Engagement Transforma1on
8 Talent Transforma1on
9 Culture Transforma1on
10 Opera1onal Transforma1on
11 Innova1on Transforma1on
12 Futureproofing & Foresight Transforma1on
13. Business Model &
Product/Services
Innovation
WIKIBRANDS The BUSINESS MODEL& INNOVATION Experts

10. Transforma)on Stat #247 – Outgunned :
72%
of
corporate
execu/ves
feel
like
they
are
being
out-­‐innovated
by
their
compe/tors
(never
mind
the
below-­‐the
radar
threats).
Source: PwC Innova1on Benchmark, 2017
#REALINNOVATION

11. Transforma)on Stat #248– Innova)on Resourcing:
86% of execu1ves recognize the
need to change their innova1on
capacity.
Source: PwC, 2017
#REALINNOVATION

12. Transforma)on Stat #249 – Innova)on Performance :
Board members rank ‘Technology”
and “Innova1on” performance as
17th and 18th out of 23 types of
company ac1vi1es.
Source: HBR, 2018
#REALINNOVATION

13. Transforma)on Stat #250 -­‐ Mismatched Priori)es:
80%
of
CEOs
admiFed
they
would
pass
up
an
investment
that
could
fuel
a
decade’s
worth
of
innova/on
if
it
meant
missing
a
quarter
of
earnings
results.
Source: Evonomics, 2017
#REALINNOVATION

14. Transforma)on Stat #251 -­‐ Speed & Scale:
Taking
innova/ve
ideas
to
market
quickly
and
scalably
–
54%
find
it
the
most
challenging
part
of
innova/on.
Source: PwC, 2018
#REALINNOVATION

15. Transforma)on Stat #252 -­‐ Accelera)ng Innova)on:
The
second
toughest
job
in
digital
and
technology
is
accelera/ng
the
pace
of
innova/on
and
speed
of
development.
Source: Wikibrands’ Digital Periscope, 2018
#REALINNOVATION

16. Transforma)on Stat #253 -­‐ Innova)on Deployment::
Only
7%
of
companies
feel
that
their
organiza/on
can
test
new
ideas
and
deploy
them
quickly
.
Source: Capgemini, 2017
#REALINNOVATION

17. Transforma)on Stat #254 -­‐ Confounding Business Models:
85%
of
CFOs
are
grappling
with
business
model
disrup/on,
but
only
19%
believe
their
leadership
team
can
tackle
the
challenge.
Source: Cri1caleye, 2017
#REALINNOVATION

18. Transforma)on Stat #255– Innova)on Accelera)on:
The following areas of innova1on
will have the greatest impact over
the next 3-­‐5 years:
#1 New Products
#2 Tech Plaeorms
#3 Big Data/Analy1cs
#4 Speed of Tech Adop1on
#5 Mobile Products & Capabili1es
#6 Digital Design
Source: BCG, 2018
#REALINNOVATION

19. Transforma)on Stat #256-­‐ Confounding Business Models:
Leading
Types
of
Business
Model
Innova/on
over
the
Next
3
Years:
Enhancing
Customer
Experiences
-­‐
85%
New
Ways
to
Mone/ze
Exis/ng
Products/Services
-­‐
78%
Servicing
Unserved/Under-­‐served
customers
-­‐
77%
New
Value
Offerings
-­‐
71%
Lower
Cost
Models
-­‐
65%
Source: PwC, 2018
#REALINNOVATION

20. Transforma)on Stat #257 – Next Year’s Innova)on Focus:
Leading
Types
of
Innova/on
Priority
for
the
Next
12
Months:
Products
-­‐
29%
Technology
-­‐
20%
Services
-­‐
18%
Systems
&
Processes
-­‐10%
Business
Models
-­‐
10%
Customer
Experience
-­‐
9%
Supply
Chain
-­‐
4%
.
Source: PwC, 2018
#REALINNOVATION

21. Transforma)on Stat #258 -­‐ Innova)on Funding Model:
Innova/on
is
funded
through:
#1
Part
of
an
annual
budget
#2
A
separately
governed
process
#3
A
hybrid
approach
Source: Innova1on Leader/KPMG, 2018
#REALINNOVATION

22. Transforma)on Stat #259 -­‐ Integra)ng innova)on into the Mothership:
54%
of
innova/ng
companies
struggle
to
bridge
the
gap
between
innova/on
strategy
&
business
strategy.
Source: PwC, 2018
#REALINNOVATION

23. Transforma)on Stat #260 -­‐ Corporate Innova)on Group Focus:
Percentage
of
innova/on
efforts
focused
on
different
planning
horizons:
49%
incremental
innova/on
29%
adjacent
innova/on
23%
transforma/onal
innova/on.
Source: Innova1on Leader, 2018
#REALINNOVATION

24. Transforma)on Stat #261 -­‐ What's Hot technology-­‐Wise::
Less
than
a
quarter
of
marke/ng
dollars
are
spent
on
breakthrough
innova/on:
10%
diversifica/on
-­‐
new
product/new
market
14%
development
–
exis/ng
product/new
market
23%
product
innova/on
–
new
product
&
service/exis/ng
market
52%
exis/ng
product
&
service/exis/ng
market
Source: AMA, 2018
#REALINNOVATION

25. Transforma)on Stat #262 -­‐ Corporate Innova)on Group Focus:
Who’s
most
responsible
for
transforma/onal
innova/on:
#1
Innova/on
team
#2
R&D
Team
#3
Outside
resources.
Source: Innova1on Leader, 2018
#REALINNOVATION

26. Transforma)on Stat #263 -­‐ Innova)on Stakeholders:
The
most
important
inputs
to
corporate
innova/on
currently:
#1
Internal
Employees
60%
#2
Technology
Partners
50%
#3
Channel
&
Business
Partners
44%
#4
Customers
35%
#5
Supply
Chain
Partners,
Vendors,
Suppliers
29%
#6
Similar
Organiza/ons
23%
#7
Academic
&
Research
Organiza/ons
22%
#8
Entrepreneurs/Startups
16%
Source: PwC, 2018
#REALINNOVATION

27. Transforma)on Stat #264 -­‐ Innova)on Schools of Thought:
The
most
popular
opera/ng
models
for
innova/on
leaders:
#1
Open
Innova/on
61%
#2
Design
Thinking
59%
#3
Co-­‐crea/on
with
customers,
partners,
suppliers
55%
#4
Tradi/onal
R&D
34%
#5
Innovate
in
emerging
markets
34%
#6
Taking
Risks,
Fail
Fast
31%
#7
Internal
Incubators
27%
#8
Inves/ng
in
Startups
21%
Source: PwC, 2018
#REALINNOVATION

28. Transforma)on Stat #265 -­‐ Innova)on X-­‐factors:
Top
Factors
to
Innova/on
Success:
#1
Innova/ve
Behaviors
&
Culture
65%
#2
Fresh
Thinking
63%
#3
Strong
C-­‐Suite
Leadership
52%
#4
Clear
Business
Model
47%
#5
Innova/on
Budget
32%
Source: PwC, 2018
#REALINNOVATION

29. Transforma)on Stat #266 -­‐ Industries Going for Innova)on Home Runs:
Top
industry
segments
focused
mostly/en/rely
on
breakthrough
innova/on
(vs.
incremental
innova/on):
#1
Technology
58%
#2
Pharmaceu/cal
&
Life
Sciences
51%
#3
Health
Services
47%
#4
Communica/ons
45%
#5
Automo/ve
43%
Source: PwC, 2018
#REALINNOVATION

30. Transforma)on Stat #267 -­‐ What's Hot technology-­‐Wise::
The
Fastest
Growing
Startup
Sub-­‐
Sectors
based
on
5
year
growth
in
early
stage
deals:
Advanced
Manufacturing
&
Robo/cs
+189%
Agtech
&
New
Food
+171%
Blockchain
+163%
AI,
Big
Data
&
Analy/cs
+78%
.
Source: Startup Genome, 2018
#REALINNOVATION

31. Transforma)on Stat #268 -­‐ Digital Innova)on Leadership Void :
Just
7%
of
execu/ves
say
their
IT
department
is
playing
a
leadership
role
in
iden/fying
opportuni/es
for
digital
innova/on,
but
35%
believe
it
should.
Source: SAP, 2017
#REALINNOVATION

32. Transforma)on Stat #269 -­‐ Innova)on Bandwidth:
43%
of
execu/ves
believe
the
#1
innova/on
hurdle
is
too
much
/me
spent
firefigh/ng.
Source: CMO Innova1on Trends, 2017
#REALINNOVATION

33. Transforma)on Stat #270 – Innova)on Direc)on
66% of companies don’t have
well-­‐iden1fied innova1on
strategies.
Source: Accenture, 2017
#REALINNOVATION

34. Transforma)on Stat #271 – Innova)on Bo^om Line:
Five year growth rate of
companies:
84%
for
innova/ve
companies
28%
for
mainstream
companies
Source: Bain, 2017
#REALINNOVATION

35. Transforma)on Stat #272 – Digital Driver of Innova)on:
Digital efforts access valuable info
and insights for innova1on:
85% in digitally mature companies
35% in digitally lagging companies.
Source: Deloihe, 2017
#REALINNOVATION

36. Transforma)on Stat #273 – Innova)on Partnerships:
89% of businesses are planning to
improve partnerships with
external startups and accelerators
in order to drive innova1on.
Source: Forrester, 2017
#REALINNOVATION

37. Transforma)on Stat #274 – Innova)on Startup Mentality:
75% of execu1ves are favourable
to large incumbent companies
purchasing or partnering with
digital startups to stay ahead of
the game.
Source: Wikibrands Digital Transforma1on Playbook, 2018
#REALINNOVATION

38. Transforma)on Stat #275 – Innova)on Accelera)on:
67% believe partnering or buying
a digitally-­‐advanced organiza1on
is a viable strategy for affec1ng
digital innova1on.
Source: Forrester, 2017
#REALINNOVATION

39. Transforma)on Stat #276 – Open Innova)on:
80 percent of digitally
transforming organiza1ons will
incorporate collec1ve genius and
crowdsourcing into their projects
as a regular prac1ce.
Source: IDC, 2017
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WIKIBRANDS INNOVATION ENGAGEMENT EXPERTS

41. 12 Business Transformation Facets1 Overall Business Transforma1on & Impera1ves
2 Digital Transforma1on
3 Technology Transforma1on
4 Purpose, Vision & Strategy Transforma1on
5 Leadership & Governance Transforma1on
6 Brand & Content Transforma1on
7 Customer Experience & Engagement Transforma1on
8 Talent Transforma1on
9 Culture Transforma1on
10 Opera1onal Transforma1on
11 Innova1on Transforma1on
12 Futureproofing & Foresight Transforma1on
14. Futureproofing &
Marketplace Foresight
WIKIBRANDS The FUTUREPROOFING Experts

42. Transforma)on Stat #277 – Life Disrup)on & Implica)ons:
Global life expectancy at birth:
1950 – 48 years
1990 – 65 years
2015 – 70 years
2050 – 77 years.
Source: UN, 2018
#FUTUREPROOFING

43. Transforma)on Stat #278 – Career Disrup)on:
85% of the jobs that exist in 2030
haven’t been invented yet.
Source: Ins1tute for the Future, 2017
#FUTUREPROOFING

44. Transforma)on Stat #279 – Digital Disrup)on:
Half of people do not expect to be
using cash five years from now.
Source: Starcom, 2017
#FUTUREPROOFING

45. Transforma)on Stat #280 – Internet Explosion:
Global Internet Users:
1.6B users in 2008,
4.1B users in 2018.
Source: Wikibrands, 2018
#FUTUREPROOFING

46. Transforma)on Stat #281 – Mobile Explosion:
Mobile Subscrip1ons:
2008: 4.0B mobile subscrip1ons,
2018: 8.0B mobile subscrip1ons.
Source: Wikibrands, 2018
#FUTUREPROOFING

47. Transforma)on Stat #282 – Social Media Explosion:
Facebook Users:
2008: 0.1B members,
2018: 2.2B members.
Source: Wikibrands, 2018
#FUTUREPROOFING

48. Transforma)on Stat #283 – Streaming Explosion:
Spo1fy Users:
2008: 3MM members,
2018: 205MM members.
Source: Wikibrands, 2018
#FUTUREPROOFING

49. Transforma)on Stat #284 – Video Streaming Explosion:
Neelix Users:
2008: 9.4MM members,
2018: 150MM members.
Source: Wikibrands, 2018
#FUTUREPROOFING

50. Transforma)on Stat #285 – Ridesharing Explosion:
Uber Rides:
2012: 0.8MM rides,
2018: 6B rides.
Source: Wikibrands, 2018
#FUTUREPROOFING

51. Transforma)on Stat #286 – Homesharing Explosion:
Airbnb Nights Booked:
2012: 12MM stays,
2018: 200MM stays.
Source: Wikibrands, 2018
#FUTUREPROOFING

52. Transforma)on Stat #287 –eCommerce Explosion:
B2C eCommerce:
2008: $0.4T
2018: $2.8T.
Source: Wikibrands, 2018
#FUTUREPROOFING

53. Transforma)on Stat #288 –Life at Internet Speeds:
Global Fixed Broadband/Mobile
Internet Speeds:
2010: 7.0/1.5 MB/s
2020: 50.0/12.5 MB/s.
Source: Wikibrands, 2018
#FUTUREPROOFING

54. Transforma)on Stat #289 –Delivery 4.0:
In 10 years, Drone Deliveries will
be considered normal
– 75% strongly agree/agree.
Source: Wikibrands’ Digital Periscope Study, 2018
#FUTUREPROOFING

55. Transforma)on Stat #290 –Automa)on 4.0:
In 20 years, half the jobs that now
exist will be gone through
automa1on –
76% strongly agree/agree.
Source: Wikibrands’ Digital Periscope Study, 2018
#FUTUREPROOFING

56. Transforma)on Stat #291 –Elec)ons 4.0:
In 20 years, most elec1ons will be
performed digitally–
77% strongly agree/agree.
Source: Wikibrands’ Digital Periscope Study, 2018
#FUTUREPROOFING

57. Transforma)on Stat #292 –Driving 4.0:
In 15 years, nearly all vehicles on
the road will be self-­‐driving–
60% strongly agree/agree.
Source: Wikibrands’ Digital Periscope Study, 2018
#FUTUREPROOFING

58. Transforma)on Stat #293 –Energy 4.0:
73% of people believe “solar” will
be the energy of the future.
Source: Wikibrands’ Digital Periscope Study, 2018
#FUTUREPROOFING

59. Transforma)on Stat #294 – Asia driving growth:
4 of the top 10 technology
companies are from Asia;
3 out of every fast-­‐rising billion$+
unicorns are now Asian-­‐based.
Source: IMD, 2017
#FUTUREPROOFING

60. Transforma)on Stat #295 –The Metatrends:
The top 5 macro
socio-­‐economic metatrends that
will affect society the most over
the next 10 years:
#1 Polariza1on of Wealth, Jobs & Opinion
#2 Erosion of Trust in Societal Ins1tu1ons
#3 The Ubiquitous Internet
#4 Threats to Privacy & Pushes for Transparency
#5 Flexible Work, Careers & Lifestyles
Source: Wikibrands’ Buzz Report Study, 2018
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62. 12 Business Transformation Facets
1 Overall Business Transforma1on & Impera1ves
2 Digital Transforma1on
3 Technology Transforma1on
4 Purpose, Vision & Strategy Transforma1on
5 Leadership & Governance Transforma1on
6 Brand & Content Transforma1on
7 Customer Experience & Engagement Transforma1on
8 Talent Transforma1on
9 Culture Transforma1on
10 Opera1onal Transforma1on
11 Innova1on Transforma1on
12 Futureproofing & Foresight Transforma1on
15. RISK MANAGEMENT &
AGILITY
WIKIBRANDS The AGILITY & ACCELERATION Experts

63. Transforma)on Stat #296 -­‐ Risk Transforma)on Barriers:
“Return
on
Investment/Making
the
Business
Case”
and
“Limited
Appe/te
for
Risk”
are
the
#2
and
#3
obstacles
for
adop/ng
new
technologies
with
companies.
Source: Wikibrands Digital Periscope
#THESPEEDOFDIGITAL

64. Transforma)on Stat #297 -­‐ Digital Speed & Risks:
The
biggest
difference
between
a
digital
environment
and
a
tradi/onal
environment:
#1
Pace
of
Business
–
speed/rate
of
change
#2
Culture
and
Mindset
–
risk-­‐taking,
learning,
crea/vity
#3
Flexible,
Distributed
–
workplace,
collabora/on,
decision-­‐making
.
Source: MIT Sloan, 2018
#THESPEEDOFDIGITAL

65. Transforma)on Stat #298 – Experimenta)on Culture:
Companies rate their business
agility as 4.9/10 (6.5/10 for businesses
under 100 employees). Leadership, lack of
buy-­‐in, inappropriate
organiza1onal design and skills
and capability are biggest factors
holding companies back.
Source: Business Agility Ins1tute, 2018
#THESPEEDOFDIGITAL

66. Transforma)on Stat #299 – Experimenta)on Culture:
Amazon makes decisions based on
70% of the informa1on you wish
you had.
Source: Business Insider, 2017
#THESPEEDOFDIGITAL

67. Transforma)on Stat #300 – Experimenta)on Culture:
“Fail Fast/Fail Quickly” Company
Risk Appe1te:
56%
in
digitally
mature
companies
10%
in
digitally
lagging
companies
Source: Deloihe, 2017
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