This document discusses personal branding strategies for career success. It notes that job security, big salary increases, and promotions are no longer guaranteed. Today, workers must invest in themselves through projects, skills development, and a positive attitude to differentiate their personal brand in a competitive job market. The document provides tips for personal branding such as making every task an opportunity, treating assignments like projects, and using social media to showcase accomplishments and build influence. It emphasizes that personal branding is about more than just getting a new job - it is about standing out from others and demonstrating why companies should hire you and invest in your career.

1. What Makes You
SPECIAL?
Personal Branding Strategies
for Career Success
William Chin
Director, Staffing
Qualcomm
1
© Ronen - Fotolia.com

2. 2

3. @NY Post
3

4. BUT
Are you a
brand?
4

5. The World Has Changed
Source: The Wall Street Journal
5

6. job security big salary
increases
sponsored
training
promotions
Those Days Are Gone
6

7. outsourced early retirement
downsizing
right-sizing replaced
The New Reality
by someone younger
lay-off
separation
package
© Michael Brown - Fotolia.com
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8. YOU H A V E
• Valuable skills
• Indispensable experience
• Something to contribute
• Make a difference
8

9. Personal and Career
Brand Killers
9
© ctacik - Fotolia.com

10. Error #1
Too Busy
10

11. Error #2
Not in my
job description
11

12. Error #3
Complacency
12

13. Invest &
Innovate
In
YO U R S E L F
13

14. Redefining
Work
14

15. Redefining
Career
15

16. Make Every Task an
Opportunity
*Based on Tom Peters, The Brand You 50 16

17. Make Every Assignment a
Project
*Based on Tom Peters, The Brand You 50 17

18. © Ariwasabi - Fotolia.com
Make it
“Wow!”
even the crappiest job
no one wants to do
*Based on Tom Peters, The Brand You 50 18

19. Your Brand is Starting to
GROW
Projects - Skills - 19
Attitude - Results

20. Your Resume
© picsfive - Fotolia.com
20

21. Job Search is
Over
(as we know it)
@Zone Creative -iStockphoto 21

22. Online Profile
•Not just an online resume
•Project Accomplishments
•Professional References
@Zone Creative -iStockphoto 22

23. Influence
23

24. Influential
24
© Marina Zlochin - Fotolia.com

25. 25

26. Work
Topics
Blog
Topics
Seminar
© M.Gove - Fotolia.com
Topics
26

27. Not just about
Getting your next job
If you are hiring:
People are researching you
Evaluate if they
want to work for you
27

28. Does Your Personal Brand
SHOUT?
28

29. A RECAP
1
Job Market / Employment Shift
2
You Own Your Own Career
3
Invest in Yourself
4
Social Media to Amplify Your Assets
29

30. Additional Resources
30

31. Connecting with me
http://www.asiahrblog.com
http://www.slideshare.net/williamchin
http://www.linkedin.com/in/williamchin
https://twitter.com/#!/@williamchin
Presented at
2nd Annual HR Senate 2012, Kuala Lumpur, Malaysia
Information contained within is the opinion31 the author and not that of my employer.
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