We attended the Largest electronics show on earth to understand the Technology that will be populating peoples lives in 2018 and the trends that will be populating culture this year.

1. z
VCCP CES Trends
January 2018

2. INTRODUCTIONS
Will Harvey
Innovation Lead
VCCP Partnership

4. SHOW NUMBERS
3,900Exhibitors showcasing the latest
technology that will populate
culture over the next 6-12 months
2.75m
‘CES has been the launch pad for over 50 years
exploring techs impact on society, changing the
world for the better’
GARY SHAPIRO
CEO, CONSUMER TECHNOLOGY ASSOCIATION (CTA)
Square foot floor space taken up
across several venues
450kTweets across the week again
using #CES2018
190kOverall Industry attendees across
the week

5. Voice Assistance
Transformation of Transport
All the reality (VR, AR, MR)
Digital Therupitics
1
2
3
4
AGENDA
And the rest5

6. MOMENTS THAT MAKE YOU GO…

7. 1 VOICE ASSISTANCE

8. POWER OF VOICE
1 in 6US Adults own a smart speaker
currently. Outpacing smartphone
and tablet adoption
43m
Smart assistance will occupy
more and more vessels
across the consumer
experience landscape in 2018
STEVE KOENIG
SENIOR DIRECTOR, MARKET RESEARCH AT CTA
Smart assistant products expected
to ship in 2018
30%Of all interactions with devices
predicted by Gartner to be voiced
based by end of 2018

9. WHO HAS THE LOUDER VOICE

10. 2017
ALEXA EVERYWHERE

11. HEY GOOGLE, TAKE OVER CES

12. SUPPORT FOR ALL

13. BAKING IN INTELLIGENCE

14. BAKING IN INTELLIGENCE
“Alexa, flush my toilet”

15. WHAT TO TAKE AWAY…
VOICE + VISUAL

16. 2TRANSFORMATION
OF TRANSPORT

17. DRIVING THE FUTURE
JIM HACKETT
FORD, CEO
When looking at the future of mobility
its not just about the vehicles, but the
cities it will be operating in!
The car and the system will be talking
to one another
10xImpact autonomous vehicles will
have on society than smart phones
did.
1.2mPeople currently die on the roads a
year, the equivalent of 1 plane every
hour

18. CONCEPT CARS

19. ROAD READY

20. BYTON

21. ROBOMART
Won a series of awards across the show, Bringing fresh food and vegetables to
you, they begin trials this year.
DELIVERY

22. MOVING SPACE
TOYOTA E-PALETTE
Autonomous Multi-Purpose space! From hotel room, shop, restaurant,
meeting space

23. FORD “LIVING STREET”
“IT'S TIME, TO BRING OUR STREETS
INTO THE SHARING ECONOMY.”

24. WHAT TO TAKE AWAY…
NEW COMMUNAL SPACE

25. 3ALL THE REALITIES
(VR, AR, MR)

26. CROSS REALITY’S (XR)
20mVR headsets estimated to have
been sold in total to date.
1b
MICHAEL GREG
CHAIRMAN, THE NEW ZEALAND VR/AR ASSOCIATION
Smartphones currentley able to
support AR experience in market
The term cross reality (XR) is
increasingly being used to refer to
the virtual-to-reality continuum of
immersive technologies, including
augmented and mixed reality

27. VR FOUND ITS PLACE

28. Market seams to be settling to understand the
strengths and weaknesses of the technology.
GET FIT IN VR
Black Box VR Is The
World's First Full-
Fitness
Virtual Reality Gym
Experience.
IMPRESSIVE USES OF THE
TECHNOLOGY TIME SCOPE
A cutting-edge hardware
that makes Virtual Reality
accessible to all. Highly
immersive and
contextualised 3D/360°
contents
ELECTRONAUTS
A virtual reality music-
creation tool designed
for music lovers and
creators of all ability
levels

29. AR IS JUST GETTING STARTED

30. A technology that superimposes a computer-
generated image, on a user's view of the real
world
SMART PHONE PLATFORMS
PROVIDING THE TOOLS
ARKIT
A new framework that
allows you to easily
create unparalleled
augmented reality
experiences for
iPhone and iPad
ARCORE
Motion tracking
environmental understanding
light estimations
UNITY
Powering the majority
of AR experiences,
Unity is the best
platform to unleash
your creative potential

31. Range on sectors embracing
whats possible with
Augmented Reality
HOW ITS BEING USED
HARVARD BUSINESS REVIEW
A managers Guide to augmented reality
why every origination needs an AR
Strategy
KOLIBREE
Smart toothbrush that uses AR to make
brushing your teeth fun
SNAAPPY
Create Location based AR messages and
send your friends to view them at the
location of creation

32. HEADSETS TO BE THE FUTURE?

33. BATTLE OF THE SMART GLASSES
‘Smart glasses is the hearing aid
for your eyes, See the unseeable
data of our world ’
TONY PARISI
HEAD OF AR/VR, UNITY
VUZIX BLADE
AR smart glasses
provide a wearable
smart display with a
see-through viewing
experiences. Using
Alexa to navigate got
it lots of attention
MAGIC LEAP
Much hyped start up revealed
mixed-reality goggles end of
December. Kick starting 2018
race for AR future
ODG R8
With positional
tracking, an improved
field of view, and a
closer-to-consumer
price point

34. WHAT TO TAKE AWAY…
SENSORY AND HAPTIC FEEDBACK

35. 4DIGITAL THERAPEUTICS

36. GET READY TO GET WELL
20%
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30%
BRIAN COOLEY
EDITOR-AT-LARGE, CNET
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consectetur adipiscing elit.
gravida dignissim maximus.
‘With the increase sensitisation of
the devices we surround ourself
with,
…feeding a bigger picture to your
current state, to make better
decisions’

37. ENHANCING
TRADITIONAL
MEDICAL PRACTICES
ENCOURAGING
BEHAVIOURAL
CHANGE
SERVING AS A
DIRECT STAND
ALONE THERAPY
HOW IT’S MAKING A DIFFERENCE

38. INVISIBLE DR
DEXCOM G5
Continus Glucose monotor
LIVECORE STRAP
EKG monitoring
With the increase sensitisation of the devices we
surround ourself with is feeling a revolution of
interconnection between device, data, algorithms &
service design
Telemedicine services Dr on demand services gone
mainstream

39. BEGINNING OF A BOOM
LUMINI
AI skincare assistant.
Lumini uses face
detection & light
correction
technology to capture
your entire facial skin
optimal for accurate
analysis
DREAMLIGHT
A sleep mask that emits light
from the inside to wake you
up naturally. To lessen the
effects of jet lag and
recommend adjustments to
your sleep habits
CLIPSULIN
The CLIPSULIN makes
smart insulin pen. It
can record the dose,
and time of each
injection, then
transmit the data to
the connected mobile
app
This year saw an increased number of start ups
looking to get involved with ever growing health
tech space.

40. BENJILOCK
The world's first traditional rechargeable
padlock with fingerprint technology.
BYTON
Unlock through Facial recognition
VIVO
Worlds First fingerprint reader in a
display.
BIOMETRICS
Look for new ways to
identify and authenticate
who we are

41. WHAT TO TAKE AWAY…
VALUE OF MY DATA
AND ITS’ SAFETY

42. 5AND THE REST

43. SUPER SOLAR POWER

44. TRUE WIRELESS POWER

45. ONE MORE THING…
THE RISE OF THE ROBOTS

46. OMRON, TABLE TENNIS KING

47. SONY’S AIBO, RETURNS

48. MY SPECIAL AFLAC DUCK

49. Voice Assistance
Transformation of Transport
All the reality (VR, AR, MR)
Digital Therupitics
1
2
3
4
SUMMERY
And the rest5

50. z
THANK YOU
B E R L I N LO N D O N M A D R I D N E W YO R K P R A G U E S A N F R A N C I S C O S Y D N E Y
If you would like any further information about anything you’ve seen here, please contact:
Will Harvey - Innovation Lead | Email: WHarvey@vccp.com