In this WordStream webinar, our PPC Evangelist, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic. You'll leave with tips to turn your account from sinful to superb. You'll learn: -Why a solid account structure is so vital and how to make over yours to improve results -How to develop a strategy to choose the right match types & negatives to get you the best performance possible -Tactics to allocate your budget and bids across your account for efficient, yet effective spending