Unlocking LinkedIn: Finding Your Dream Job or Client
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LinkedIn offers two ways to help you stand out among consultants and job-seekers -- Profiles and Content Creation. Its search capabilities also give you the opportunity to find the right people at your dream company. Presentation to Wisconsin chapter of the Society for Technical Communication 9-16-2014.
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Unlocking LinkedIn: Finding Your Dream Job or Client
- 1. Unlocking LinkedIn: Finding Your Dream Job or Client Michael McCallister Michael McCallister, STC-Wisconsin September 2014
- 2. Who am I? • Senior Document Architect, PKWARE • Books about openSUSE Linux and WordPress • Blog: Notes from the Metaverse (metaverse.wordpress com) Michael McCallister, STC-Wisconsin September 2014
- 3. Michael McCallister, STC-Wisconsin September 2014
- 4. Ask questions any time! Michael McCallister, STC-Wisconsin September 2014
- 5. What We’re Covering ● Making Your Profile Shine ● Demonstrating Authority by Contributing Content ● Searching for Your Dream Job/Client Michael McCallister, STC-Wisconsin September 2014
- 6. Origins of LinkedIn How do you break through the Old Boys Network? Understand the connections people make in the business world!
- 7. LinkedIn: Two Key Numbers ● 300+ million profiles (April 2014) ● More than 3 million companies represented (August 2014) Michael McCallister, STC-Wisconsin September 2014
- 8. Making a Shiny Profile Michael McCallister, STC-Wisconsin September 2014
- 9. All Star Profile More than just a resume Michael McCallister, STC-Wisconsin September 2014
- 10. Components of an All Star Profile • Photo • Headline • Background Summary • Job History – Projects – Portfolio – Recommendations Michael McCallister, STC-Wisconsin September 2014 • Publications • Education / Coursework • Skills/Endorsements • Portfolio • Honors & Awards • Certifications • Volunteer Experience
- 11. Make it Easy to Find You Michael McCallister, STC-Wisconsin September 2014
- 12. Company Pages • Recommend for Independents / Consultants • If you're full time, but available for freelance assignments Michael McCallister, STC-Wisconsin September 2014
- 13. Company Page: Required Components ● Company Name ● Company Description ● Company Type ● Company Size ● Website URL ● Main Company Industry ● Company Operating Status Michael McCallister, STC-Wisconsin September 2014
- 14. Contributing Content: Groups, Publishing and Updates Michael McCallister, STC-Wisconsin September 2014
- 15. Participating in Groups ● Demonstrate your knowledge and authority ● Get more visits to your profile Michael McCallister, STC-Wisconsin September 2014
- 16. Targeting Groups ● Identify your interests ● Identify your clients' interests ● Find the right group(s) Michael McCallister, STC-Wisconsin September 2014
- 17. The “Right Group”? ● Large ● Active ● Relevant Michael McCallister, STC-Wisconsin September 2014
- 18. Status Updates Still content Michael McCallister, STC-Wisconsin September 2014
- 19. Status Updates ● Tweets, only longer ● Facebook wall posts, only more professional ● Links to quality content (not necessarily your own) Michael McCallister, STC-Wisconsin September 2014
- 20. Professional Publishing Platform Blogging at LinkedIn Michael McCallister, STC-Wisconsin September 2014
- 21. PPP: Ever Expanding • Influencers: Celebrities, CEOs and Politicians (2012) • Top Influencers: LinkedIn members with lots of followers (2013) • Everybody (2014) Michael McCallister, STC-Wisconsin September 2014
- 22. Demo: Professional Publishing Michael McCallister, STC-Wisconsin September 2014
- 23. Searching for Experts (and future colleagues) Michael McCallister, STC-Wisconsin September 2014
- 24. Follow Your Favorite Companies/Orgs • See what's happening right in your news feed • Learn about jobs • Get “who to follow” suggestions Michael McCallister, STC-Wisconsin September 2014
- 25. Colleges: Old Boy Network Revisited • See what's happening right in your news feed • See Notable Alumni • Get “who to follow” suggestions Michael McCallister, STC-Wisconsin September 2014
- 26. Search! Search! Search! • Basic search plenty useful • Advanced search even more granular • Premium Search Michael McCallister, STC-Wisconsin September 2014
- 27. Basic Search: Plenty Useful • Relationship • Location • Current Company • Industry Michael McCallister, STC-Wisconsin September 2014 • Past Company • Profile Language • Nonprofit Interests
- 28. Advanced Search: More Granular • First/Last Name • Title • Company • School Michael McCallister, STC-Wisconsin September 2014 • Location (in or near) • Country • Postal Code
- 29. Premium Search: Anything you need • Groups • Years of Experience • Function • Seniority Level Michael McCallister, STC-Wisconsin September 2014 • Interests • Company Size • Fortune 1000 • When Joined
- 30. Connecting with folks who matter • Connect with 2nd level network people • Connect with Group members • InMail Michael McCallister, STC-Wisconsin September 2014
- 31. Is a Premium Membership Worth it? Michael McCallister, STC-Wisconsin September 2014
- 32. LinkedIn Executive Benefits • Very granular search • Saved searches • Analytics for posts • Send 25 InMails per month • Who viewed your profile? Analytics for those too ● Costs – Executive Plan $75/mo – Pro Plan $440/mo (!) Michael McCallister, STC-Wisconsin September 2014
- 33. LinkedIn for Journalists • Lively group (Large, Active and Relevant) • Monthly training on finding news sources • Get trained: Get a year of Premium free! Michael McCallister, STC-Wisconsin September 2014
- 34. Connect with Me • LinkedIn: www.linkedin.com/in/workingwriter • Web: michaelmccallister.com • Twitter: @workingwriter Michael McCallister, STC-Wisconsin September 2014
- 35. Questions? Michael McCallister, STC-Wisconsin September 2014
Notes de l'éditeur
- Ask: Everyone have a LinkedIn Profile? Independents vs Employees? Know about STC-related groups?
- Reminder: We're hiring an Android developer! <number>
- Unofficial title: “Social Media for Writers.” Chapter 6: LinkedIn! Cover creating a central homebase on the web w/WordPress. Connecting to Twitter, LinkedIn, Facebook, Google+ and several other things. Good for anyone who wants to be published (or already is) <number>
- Running through a lot of material, but slow me down if necessary.
- Might be able to do an hour on each of these, but will push on.
- Show my profile. Discuss everything here.
- Add a screenshot of someone's not-personalized URL. Add my personalized URL
- LinkedIn says contributing to groups leads to 4x the profile visits <number>
- <number>
- If there's time, show how to create/edit. Otherwise, just show off my first post.
- Search your network for people who work (or have worked) at your dream company/client.
- Now look for a Documentation Manager, or someone who went to your school
- Now see if you can find a manager with a ton of experience in docs.