In the Retail industry, Generative AI has changed the game by enabling companies to provide customised product suggestions and interact with clients through chatbots and virtual assistants. With the help of this technology, businesses may develop distinctive products that are in line with consumer tastes and produce engaging marketing materials. With the aid of this technology, businesses may develop distinctive goods that are in line with consumer preferences and produce engaging marketing materials. With the aid of visual search and virtual try-ons, generative AI helps stores stay competitive in a market that is changing quickly. It also optimises inventory management. The industry must carefully consider the ethical issues and assure ethical AI usage as this technology develops.