Workshop User Journey Mapping Guide

1. WORKSHOP YiLing Hsieh

3. Interview....etc

4. Storyboard

5. User Journey Map UJM

10. 5 Persona & Goal stage action thinking feeling (UJM highlights pain points)

13. YOUR TURN

14. Step 0 1 1. 1 2.

15. Step 1 20 1 , 1. 2. @

16. Step 2 15 UJM 1. Persona 2.

17. Step 3 15 1. 2.

18. SHARING TIME 3 Persona UJM

19. Steps overview Persona Goal UJM

20. Journey mapping

21. UJM retrospective map prospective map

22. AI PS ID... Excel Google sheets or

23. Focus LESS on how pretty it is, MORE on how valuable it is.

24. THANK YOU YiLing Hsieh

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