Presentation on Enterprise Social Networking frot

1. Maria Ogneva Head of Community, Yammer @themaria @yammer Are You Ready To BE Social?

2. Communication Is Changing Social networking now exceeds email usage

3. Does this look familiar? If You Aren’t Social, You’re Behind http://www.flickr.com/photos/liako/3141182898/in/photostream/ http://www.flickr.com/photos/crystaljingsr/3914728401/in/photostream

4. If social is this important…… Why do so many get it wrong?

5. Does this look familiar? Social Media House Of Cards Enterprise readiness

6. Enterprise readiness Employee is a stakeholder CO-CREATOR COLLABORATOR OPEN EXTERNAL CONVERSATIONALIST Employee is audience Employee is a “cog in a machine” INTERNAL BROADCASTER Employee is an ambassador EXTERNAL BROADCASTER COMMAND & CONTROL CLOSED Optimized Integrated Aware Unaware SOCIAL AWARENESS   CORPORATE CULTURE

7. Enterprise readiness Command And Control OPEN Rigid culture Silos Control Little to no dialogue Hoarding information Employee is a “cog in a machine” COMMAND & CONTROL CLOSED Optimized Integrated Aware Unaware SOCIAL AWARENESS   CORPORATE CULTURE http://www.flickr.com/photos/crystaljingsr/3914730605/in/photostream

8. Enterprise readiness External Broadcaster Employee is a stakeholder OPEN “We do social” 1-way broadcast Conversation is minimal Hesitant to “go off script” & “give up control Employee is a “cog in a machine” EXTERNAL BROADCASTER CLOSED Optimized Integrated Aware Unaware SOCIAL AWARENESS   CORPORATE CULTURE http://www.flickr.com/photos/50833843@N03/4689893987/

9. Enterprise readiness Internal Broadcaster Employee is a stakeholder OPEN “Open up the kimono” But don’t discuss C-level status updates Employee is audience INTERNAL BROADCASTER CLOSED Optimized Integrated Aware Unaware SOCIAL AWARENESS   CORPORATE CULTURE http://www.flickr.com/photos/39329131@N06/4576051863/

10. Enterprise readiness External Conversationalist Employee is a stakeholder OPEN EXTERNAL CONVERSATIONALIST Empowered to be ambassador Empowered to find info & resources Employee is an ambassador Empowered to handle “exceptions” Centralized external social CLOSED Optimized Integrated Aware Unaware SOCIAL AWARENESS   CORPORATE CULTURE http://www.flickr.com/photos/22144986@N00/4164756091/

11. Enterprise readiness Collaborator Employee is a stakeholder COLLABORATOR Employee is a stakeholder OPEN Employee empowered to collaborate Exception handling Dialogue and feedback loop Decentralized external social media CLOSED Optimized Integrated Aware Unaware SOCIAL AWARENESS   CORPORATE CULTURE http://www.flickr.com/photos/crystaljingsr/3915516040/in/photostream

12. Enterprise readiness Co-Creator Employee is a stakeholder CO-CREATOR Employee is a stakeholder OPEN Actively build things w / customers Make employees owners Co-creation is built into each process CLOSED Optimized Integrated Aware Unaware SOCIAL AWARENESS   CORPORATE CULTURE http://www.flickr.com/photos/crystaljingsr/3915512588/in/photostream

13. Push vs. Pull Enterprise readiness “Rather than molding individuals to fit the needs of institutions, institutions will be shaped to provide platforms to help individuals achieve their full potential by connecting with others and better addressing challenging performance needs.” - John Hagel & John Seely Brown “the Power of Pull” http://www.flickr.com/photos/10687935@N04/2201440179/

14. Culture Can Be A Barrier culture http://www.flickr.com/photos/halasi_zsolt/4526956718/

15. … And Also An Enabler And Inspiration culture http://www.flickr.com/photos/us_mission_canada/4350795564/

16. culture Cultivate Culture Of Openness Townhall (“YamJam”) Flat organization Accessibility Listen and act http://www.flickr.com/photos/32851287@N00/468487548/

17. Flattening The Organization culture

18. Executive Use Cases culture http://www.flickr.com/photos/35552659@N00/77745389/ http://www.flickr.com/photos/43102195@N08/4882342820/

19. culture Unifying Culture, Connecting People, Breaking Silos

20. In The Social World, Agility Wins The social business http://www.flickr.com/photos/26865287@N00/2662363598/

21. The Social Customer The social business Needs help when (s)he needs it Doesn’t want to be sold to Moves on quickly Trusts her peers

22. Does this look familiar? Sound Familiar? The social business

23. Does this look familiar? Biggest Drains on Employee Time The social business Aknowledge worker spends most of the week gathering and communicating information: Note: Few workers perform all tasks. The number of hours per week should not add up to 40. Cost per worker per year is based on an annual salary of $75,000, including benefits. Source: IDC’s Information Worker Productivity Survey, October & December 2008 and Linkedin Survey, 2009

24. Does this look familiar? Time is Money The social business Every week, knowledge workers waste nearly 3.7 hours searching but not finding information and 2.5 hours recreating content that can’t be found. 6.2 hours lost per week equates to$10,011 per worker per year – which amounts to nearly $10 million total for every 1,000 employees. The IDC reports that the return on investment for improved access to information ranges from 38% to 600%. Note: Cost per worker per year is based on an annual salary of $75,000, including benefits. Source: IDC’s Information Worker Productivity Survey, October & December 2008 and Linkedin Survey, 2009

25. “Power Of Pull” The social business http://www.flickr.com/photos/44124421278@N01/2222409232/

26. In social media, everything is exception handling Get real-time answers Knowledge retention Find & share expertise Compress Information Finding The social business http://www.flickr.com/photos/crystaljingsr/3914729343/in/photostream

27. Planned Serendipity The social business http://www.flickr.com/photos/thegaffneys/4296340696/

28. A Social Layer Across the Enterprise Brings all employees together Breaks down silos Integrates with traditional Systems of Record SYSTEM OF ENGAGEMENT CONTENT MANAGEMENT SYSTEMS OF RECORD CRM HR FINANCE LEARNING

29. Case Studies

30. Crowdsource Ideas, Find Experts Innovation Source creative ideas Surfacing domain expertise Harness distributed knowledge Uncover opportunities Greater visibility & innovation Higher engagement http://www.flickr.com/photos/66656285@N00/470347778/

32. Faster decision making

33. Richer pool of ideas

34. Faster speed of changehttp://www.flickr.com/photos/61569269@N00/485875684/

35. Strategic Communications Corp comms Align and coordinate Connect stakeholders & personnel Mergers & acquisitions Crisis communication & alerts http://www.flickr.com/photos/crystaljingsr/3915516172/in/photostream

36. Corp comms Any Employee Can Be An Accidental Spokesperson Our new product kicks a&% Doh! I can’t help you! http://www.flickr.com/photos/98274023@N00/2082535909/

37. Crisis Communications Corp comms

38. Marketing marketing http://www.flickr.com/photos/52789087@N05/5046384106/

39. Sales sales Opportunity identification & development Recognition / morale Field sales connectivity http://www.flickr.com/photos/42774892@N00/4016102/

40. Delight Customers Customer experience http://www.flickr.com/photos/idogcow/391609724/sizes/z/in/photostream/

41. Drive Partner Collaboration Partner collaboration PARTNERS ADVISORS CUSTOMERS YOUR COMPANY’S NETWORK PARENT COMPANY SUPPLIERS CONSULTANTS

42. Molson Coors Canada – Brand Ambassadors Building community

43. Recruitment, Onboarding, Retention Human resources Source new hires Quickly ramp and integrate Help feel heard and engaged http://www.flickr.com/photos/willfolsom/5701935463/in/photostream/

44. Learning & Development Human resources Programs and training Formal / informal learning & discovery Mentorship Reverse mentorship http://www.flickr.com/photos/crystaljingsr/3915515846/in/photostream

45. Business value Business Value Of An ESN Innovation Agility “Being part of the team” At Deloitte Digital, regression analysis on turnover of active Yammer users versus the general employee population was 2% versus 17% respectively, reflecting deeper engagement Culture Less ‘re-invention of the wheel’ Better Project Outcomes “Less email clutter” After rolling out Yammer across CapGemini, the CTO discovered his email traffic dropped 30-40% “Working Smarter” LG Electronics found that use of Yammer saved each employee approximately 3 hrs per week: a 7.5% productivity uplift

46. Better Communications = Higher Total Returns “Companies that are highly effective communicators had 47 percent higher total returns to shareholders over the last five years compared with firms that are the least effective communicators.” Communication and Financial Performance If you invested $100 in 2004 in companies with varying levels of communication efficacy program, the value of your investment today would be Business value “Highly effective communicators are using social media tools 2-3 times more than the low-effectiveness group of companies to reach employees.” Towers Watson 2009-2010 Communication ROI Study Report, of 328 companies with a combined total of 5 million employees

47. Are You Ready For The Open Enterprise?

48. Are you ready? Find Allies, Seed Community Source: http://www.flickr.com/photos/76805197@N00/2493908947/

49. Focus On Culture And Leadership Buy-In Are you ready? http://www.flickr.com/photos/lumaxart/2137729430/sizes/l/

50. Tune Into WIIFM Are you ready? Support / helpdesk Sales Marketing Social media Community manager Product Engineering http://www.flickr.com/photos/89767536@N00/405946519/

51. Establish Strategy, Policyand Governance Are you ready? http://www.flickr.com/photos/32066106@N06/3000884576/

52. Launch Events Are you ready? “YamJam” Treasure Hunt http://gizmodo.com/5641742/jimi-hendrix-died-40-years-ago http://www.flickr.com/photos/72418619@N00/2075310775/

53. Create Relevant Content Are you ready? http://www.flickr.com/photos/15729248@N00/4898344/

54. Collect and Share Success Stories Are you ready? http://www.flickr.com/photos/38451115@N04/5576911607/ http://www.flickr.com/photos/pasukaru76/5576911607/sizes/l/

55. Are you ready? Educate, Link To Other MarCom Channels http://www.flickr.com/photos/94085508@N00/160696504/

56. Have A Community Leader Are you ready? http://www.flickr.com/photos/62202285@N00/1817034358/

57. Integrate Business Process SYSTEM OF ENGAGEMENT CONTENT MANAGEMENT SYSTEMS OF RECORD CRM HR FINANCE LEARNING

58. Integrate Business Processes Are you ready?

59. Q&A Session: What’s On Your Mind?