A critical analysis of the independent news source the quint. A SWOT analysis of the Quint along with its controversies, awards, history, foundation, and content analysis.

2. What is “The Quint”?
The Quint is an English and Hindi language Mobile-First General News
Platform and Opinion website.
It strives to make sense of the systematic chaos that is the world today
and seeks to bring stories in the form of videos, op-eds, infographics,
animations and documentaries.
Employees: 200+
Headquarters: Carnoustie Bldg, Plot 1, Sector 16A, Noida, Uttar Pradesh,
201301, India
Revenue: $18 Million

3. Meaning and Significance of logo:
The logo of Quint was designed by the company Trampoline Design.
The Q of Quint stands for a question that needs to be answered. The logo was
designed as a Q which looks like a speech bubble but could also be a
microphone.
The founders wanted to communicate the term “Conversation” through their
logo and by that they meant a platform which would not just inform people,
but also take in feedback and opinions of the people. It wanted to be a
platform that involves people in discussions among themselves and with the
platform.

4. Founders

5. Historical Perspective:
● Launched in January 2015 on Facebook and as a website by March 2015.
● collaboration with Bloomberg in 2016 led to the foundation of
Bloombergquint
● In 2017, The Quint launched two online content verticals Quint Neon,
QuintLabs, and WebQoof and partnered with BBC News.
● In September 2018, entered into a partnership with Google India, to host
the "Bol: Love Your Bhasha" event.
● In January 2019, introduced subscriptions for advertisement free
delivery of its content and in July, it also introduced a premium
membership initiative for access to webinars for members.
● In May 2020, it was acquired by Gaurav Mercantiles.

6. Funding:
● The Quint is now funded by Gaurav Mercantiles Limited, a company listed
on the BSE Limited. The founders of Quint, Mr. Raghav Bahl and Ms. Ritu
Kapur are now the Promoters of Gaurav Mercantiles Limited.
● Gaurav Mercantiles Limited has applied for change of its name to ‘Quint
Digital Media Limited’. Hence, post necessary regulatory approvals,
Gaurav Mercantiles Limited will be renamed as ‘Quint Digital Media
Limited’ (proposed name).

7. Content:
In terms of editorial content, The Quint is focused on educational and
explanatory journalism. The primary mode of presentation is through
newsletters, multimedia, documentary series, live video broadcasts, graphic
journalism and podcasts. The site has published a range of influential stories
on topics concerning sexual harassment, freedom of speech and Hindu
nationalism. The site differs from other traditional news outlets in its
interpretations of news with dedicated sections such as Documentaries and
Explainers.

8. QuintLab:

9. Quint Neon:

12. Platforms under The Quint:
1. the English language edition The Quint,
2. the Hindi language edition The Quint Hindi
3. the healthcare news microsite called FIT
4. The business news platform BloombergQuint

13. SWOT Analysis
Strengths
1. Broad spectrum of coverage
2. First mobile based news service
3. Has presence on the social media
4. Motto of journalistic
independence & unbiased
coverage
5. Content is creative, funny and
personalized
Weakness
1. No offline availability
2. Distracts users with the fun
content sometimes.
3. Yet to be noticed by the
middle aged population

14. SWOT Analysis
Opportunities
1. Growth of internet
2. Being the new generation media
3. Might gain offline presence soon
Threats
1. Growth of great competitors.
2. Endless controversies.

15. Controversies of the Quint

16. Kulbhushan Yadav branded as an Indian Spy

17. Soldier commits suicide after The Quint Report

18. Writers at The Quint wishing death to PM Narendra Modi

19. Income Tax raids at The Quint founder Raghav Bahl’s house over alleged
tax evasion

20. Soft on Terror; reports and articles that humanise terrorists

21. The Quint’s Employee Meghnad Bose Accused of Sexual Harassment

22. Competitors:

23. Awards

24. References:
https://www.thequint.com/
https://www.owler.com/company/thequint
https://en.wikipedia.org/wiki/The_Quint
https://www.opindia.com/2019/04/partnership-
with-the-quint-may-hurt-bloomberg-reputation/
https://www.thequint.com/news/india/the-
quints-meghnad-bose-accused-of-sexual-
harassment