2016

1. Apple Inc.
Marketing Management
Dr. Allam Mawlawi
By
Mr. Yazan Nayrab

2. You can’t just ask customers what they
want, & then try to give that to them.
By the time you get it built, they will want
SOMETHING NEW.

3. Road Map
History
Some Interesting Facts About Apple
Company Profile
Mission & Vision
Market Share
SWOT Analysis
Conclusion

4. 1974
The idea for Apple
Computers was
BORN
1976
First Computer was
SOLD

5. 1984
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs

6. 199319901986 1996

7. 19861998 1999
Apple introduced all-in-one
the iMac
Also Apple unveiled
the iBook

8. And the Innovations continue…

9. Some Interesting
Facts About Apple

10. Apple was started by

12. Best Global Brands 2016

13. APPLE SOLD 72 MILLION IPHONES LAST YEAR.
197,000 iPhones per day

14. officially bigger than Google (133billion)
Now, Apple generated revenue of
$178 billion

15. Even bigger than the GDP of
100 other countries

16. Apple makes their employees work on
FAKE PROJECTS
until they can be trusted!

17. Apple Inc.
Company Profile
Vision & Mission

18. Apple Inc. Current Profile
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 178.119 billion
Area served Worldwide
Headquarter California, United States.
Total number of employees 116,000

19. Mission Statement
"Apple is committed to bringing the
best personal computing experience
to students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."

20. Vision Statement
We are “committed” in producing
high quality products and providing
high quality service thus setting high
industry standards for other
competitors.

21. Apple Inc.
Product Market Share
Local & International
Markets

23. From Where Apple is Making Money

24. Global Market Share

25. Current Growing Products of Apple are…
iPad Pro

26. Apple Inc.
Competitors &
Products line

27. iMac
iPod Apple Watch
iPad
Mac Book Air Apple TV iPad bro iPhone 7

28. Apple Inc. Competitors
Apple has many competitors like in computers…

29. Apple Inc. Competitors
In smart phones industry

30. Apple Inc. Competitors
In iPads industry

31. Apple Inc.
SWOT Analysis &
Conclusion

32. 1. Faithful Customers
2. Leading innovator
3. Strong Financial
performance
4. Brand reputation

35. APPLE BRAND STRATEGY MODEL

36. 1.High price
2.Decreasing market share
3.Further Change in
management
4.Long term gross margin
decline

37. 1.High demand of iPad
mini and iPhone 5
2.I-TV launch
3.Growth of tablet and
smartphone markets
4.Strong growth of mobile
advertising market

38. 1.Rapid technological
change
2.Tax increases
3.Rising pay levels for
Foxconn workers
4.Strong dollar

39. How to THINK DIFFERENT
Conclusion
For more than 38 years apple has been a
trends set company able to foresee the future
of domestic computers and consumers
electronics, it will continuing it because apple’s
others name is innovation and apple know,
01426801www.apple.com

40. Stay Hungry, Stay Foolish.
Think Different
Question Answer