SlideShare une entreprise Scribd logo
1  sur  18
Télécharger pour lire hors ligne
HubSpot Inbound 15
A Partner / Customer Recap

Zack Olson | CEO & Co founder | Kpahi.com
These are condensed ‘Street’ notes
from sessions and Keynotes from
Inbound15, HubSpot’s annual
conference for Inbound Marketing
Professionals, held in Boston Sept 8-11
Day 1 Keynote - Seth Godin
• Author: Permission Marketing, Purple Cow,
Linchpin, the dip, All Marketers Tell Stories
• “There is no writer’s block, because there is no
talker’s block” - Seth Godin
• Today is about weaving the fabric of
connections.
• The purpose of business is to throw the ball
in order to get it back. We must connect to
get the ball back.
• Customers are always asking for things to get
rid of you!
• Ex: The Wizard of Oz asked Dorothy to bring
back the Wicked Witch’s broom in order to
help her, did the Wizard really need the
broom?
• Does your customer really need whatever
they asked you for in order to move forward?
Brian Halligan,
CEO of HubSpot
dropping in on the
Seth Godin Keynote
Where I gave him
an FU shirt.
#boom
Get Yours Here
Day 2 Keynote - Brené Brown
• Researcher and Storyteller - brenebrown.com
• Daring Greatly, The Gifts of Imperfection, Rising
Strong
• Viral Ted Talk - The Power of Vulnerability
• Which story are we making up?
• We all make up stories about what’s happening
around us and to us, that are based on fears,
insecurities, and past experiences. These
stories are almost never true.
• Recognize the emotions of interactions.
• Living Brave means falling down, and that’s okay.
Trying new things will come with failure and that’s
brave.
• “Choose courage over comfort” - Brené Brown
• Be vulnerable to grow.
• You have to be willing to be uncomfortable.
• The brain wants certainty.
HubSpot Keynote
• Went public last year, HUBS
• Over 1000 employees
• Over 2500 agency partners
• Over 15,000 customers
• Inbound at the intersection of
technology and philosophy
• inbound.org helps connect
marketers, find companies, find
talent, etc.
• Rethinking the way we sell
• Built-in prospecting data with
HubSpot CRM
• Sequences, Meetings, easy setup
within HubSpot sales tool
Brian Halligan & Dharmesh Shah
Watch the Keynote
HubSpot Keynote
Localized in 5 New Languages
Japanese, French, German,
Portuguese, Spanish
New Features
1 2
HubSpot Website Platform
WYSIWYG Interface for Website
Editing
3
LinkedIn Ads integration
Create, measure, analyze
inbound ads
Predictive Lead Scoring
Better qualifications for leads
4 5
Reporting Add-On
Pre-built reports, dashboard
6
HubSpot Connect
Built-in Integrations with popular
software
Learn More Learn More Learn More
Learn More Learn More Learn More
Day 2 Notable Sessions
• Disrupting Digital Business with R Wang of
Constellation Research, Inc.
• Fireside Chat with Mike Gamson, Head of Global
Solutions at LinkedIn
• The Future of Sales: The Customer Now Leads the
Sales Process with Tiffani Bova of Gartner
• State of Influence Marketing: How New Advances
Are Driving Significant Results with Lyle Stevens of
Mavrck
• The Intersection of Inbound Marketing and
eCommerce with HubSpot
• The New Era of Customer Relationships with
Mikkel Svane of Zendesk
Day 3 Keynote - Aziz Ansari
• Comedian
• Co-Author of Modern Romance with sociologist
Eric Klinenberg
• Discussing dating and relationships in the modern
age of technology
• Our grandparents met people via proximity
• Today we connect over apps, internet, gaming,
across the globe.
• Texting is new medium for communication
• It matters what you text, people are judging based
on a text (which may or may not be a good thing)
with Co-Author, Eric Klinenberg
Day 3 Notable Sessions
• Using Analytics to Create Content with Jeremy
Goldman of Firebrand Group
• Effective Use of LinkedIn Groups in Your Marketing
with Viveka Von Rosen of Linked Into Business
• Taking it Personal! Using the Hidden Power of
Story to Transform Life and Business with Tamara
McCleary
• Brand Positioning: How to Tell Your Story with Mike
Troiano of Actifio
• Stop Guessing & Start Selling with Predictive Lead
Scoring with HubSpot
• Technology Trends Disrupting Consumer Behavior
with Kyle Lacy of OpenView Venture Partners
Day 4 Notable Sessions
• Alive and Amplified: A Rock N Roll Guide for
Developing Your Personal Brand with Jason Miller
of LinkedIn
• Design for Action - A Blueprint for Content
Marketing with Tamsen Webster of Oration
• Facebook Marketing Success: Proven Ways To
Generate More Traffic, Leads, and Profits with Mari
Smith of Mari Smith International, Inc.
• Inbound Recruiting: How to Use Inbound to
Source, Interview, and Hire Talent with Patrick
Biddiscombe of New Breed
• Capturing the Millennial Market with Sharma Hyder
of The Marketing Zen Group
• How to Leverage Marketing Automation with Paid
Social Ads for B2B with Sahil Jain of AdStage Inc.
Session Notes
Disrupting Digital Business
• We are in a Post-sale, On-Demand generation
• We battle for experiences.
• Selling experiences versus products and
services.
• Pricing and models based on experience
• Insights business will continue to grow
• What is the smallest portion you can sell? This
is the on-demand portion, product or service.
• 20% of business should come from Insights
• Math and Design together will win
• Digital delivers mass personalization at scale
• Judge by digital proficiency not by age, see
image on following slide.
R ‘Ray’ Wang - Constellation Research, Inc.
Disrupting Digital Business
R ‘Ray’ Wang - Constellation Research, Inc.
The Future of Sales: The Customer Now
Leads the Sales Process
• There is no single journey to purchase today.
• Find patterns and bring predictability to sales.
• Identify entry points and maneuver.
• There’s a mismatch between what the sales team
wants a buyer to do and what the buyer wants to do.
• Sales reps need a ‘play’ for handling leads, each
lead is different and should be treated accordingly
• Shopping. Are customers shopping? Yes! On price,
value, features, etc. 
• Make the shopping experience better to win.
• Being unaware of needs or future needs, so
customer is not looking!
• Customers may be aware of problem and don't know
how to solve. 
• Allow sales to be smarter with customers.
• Hear feedback from sales and what they go thru
everyday with customers in order to get better.
Tiffani Bova - Gartner
• In order of traffic referrals: Facebook, Pinterest,
Twitter, LinkedIn, YouTube
• Create an Instagram landing page so you can
track traffic.
• Understanding the Spectrum of Influence
• Celebrity and Stars: large audience, easy to
identify, expensive to get
• Micro Influencers: hard to identify, small reach,
great for engagement and conversion, want
brand related rewards, scaleable, higher trust of
influence
• Types of Content
• Branded content sponsored by influencers
• Influencer generated
• Co-created content *most effective
• influencermarketingtips.com
Lyle Stevens - Mavrck
State of Influence Marketing: How New
Advances Are Driving Significant Results
Facebook
Pinterest
Tw
itter
LinkedIn
YouTube
Brand Positioning: How To Tell Your Story
• A brand lives in the hearts and minds of your
customers
• Your logo/image is what triggers your brand
• Go deeper with your brand as you move along in the
journey
• Start simple and small
• Begin with Emotion then Rational then back to
Emotion
• Emotions are brands
• Brands offering an Emotional Value Proposition
• Reflect on the Customer > Simplify message > stay
consistent 
• Brainstorm > pick a position that is easily
remembered and shareable > see how customers
respond > refine, confirm, anoint the imperfect >
focus on it
Mike Troiano - Actifo
Thank You!
Contact Us @choose_kpahi to learn more
Email Us

Contenu connexe

En vedette

HubSpot: Inbound marketing your secrets to success
HubSpot: Inbound marketing your secrets to successHubSpot: Inbound marketing your secrets to success
HubSpot: Inbound marketing your secrets to successSophie Higgs
 
Marketing In A Recession - HubSpot
Marketing In A Recession - HubSpotMarketing In A Recession - HubSpot
Marketing In A Recession - HubSpotHubSpot
 
7 Things That Make Content Go Viral
7 Things That Make Content Go Viral7 Things That Make Content Go Viral
7 Things That Make Content Go ViralDerek Halpern
 
How to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationHow to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationHubSpot
 
How to Use Online Video for Marketing
How to Use Online Video for MarketingHow to Use Online Video for Marketing
How to Use Online Video for MarketingHubSpot
 
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassGrow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
 
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...HubSpot
 
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
 
The Power of Inbound Marketing
The Power of Inbound MarketingThe Power of Inbound Marketing
The Power of Inbound MarketingRand Fishkin
 
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
 
Hubspot Inbound Marketing Essentials Webinar - International
Hubspot Inbound Marketing Essentials Webinar - InternationalHubspot Inbound Marketing Essentials Webinar - International
Hubspot Inbound Marketing Essentials Webinar - InternationalHubSpot
 

En vedette (11)

HubSpot: Inbound marketing your secrets to success
HubSpot: Inbound marketing your secrets to successHubSpot: Inbound marketing your secrets to success
HubSpot: Inbound marketing your secrets to success
 
Marketing In A Recession - HubSpot
Marketing In A Recession - HubSpotMarketing In A Recession - HubSpot
Marketing In A Recession - HubSpot
 
7 Things That Make Content Go Viral
7 Things That Make Content Go Viral7 Things That Make Content Go Viral
7 Things That Make Content Go Viral
 
How to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationHow to Use Social Media for Lead Generation
How to Use Social Media for Lead Generation
 
How to Use Online Video for Marketing
How to Use Online Video for MarketingHow to Use Online Video for Marketing
How to Use Online Video for Marketing
 
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassGrow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass
 
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...
 
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...
 
The Power of Inbound Marketing
The Power of Inbound MarketingThe Power of Inbound Marketing
The Power of Inbound Marketing
 
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
 
Hubspot Inbound Marketing Essentials Webinar - International
Hubspot Inbound Marketing Essentials Webinar - InternationalHubspot Inbound Marketing Essentials Webinar - International
Hubspot Inbound Marketing Essentials Webinar - International
 

Dernier

A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 

Dernier (20)

A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 

HubSpot Inbound 2015 Recap by Kpahi.com

  • 1. HubSpot Inbound 15 A Partner / Customer Recap Zack Olson | CEO & Co founder | Kpahi.com
  • 2. These are condensed ‘Street’ notes from sessions and Keynotes from Inbound15, HubSpot’s annual conference for Inbound Marketing Professionals, held in Boston Sept 8-11
  • 3. Day 1 Keynote - Seth Godin • Author: Permission Marketing, Purple Cow, Linchpin, the dip, All Marketers Tell Stories • “There is no writer’s block, because there is no talker’s block” - Seth Godin • Today is about weaving the fabric of connections. • The purpose of business is to throw the ball in order to get it back. We must connect to get the ball back. • Customers are always asking for things to get rid of you! • Ex: The Wizard of Oz asked Dorothy to bring back the Wicked Witch’s broom in order to help her, did the Wizard really need the broom? • Does your customer really need whatever they asked you for in order to move forward?
  • 4. Brian Halligan, CEO of HubSpot dropping in on the Seth Godin Keynote Where I gave him an FU shirt. #boom Get Yours Here
  • 5. Day 2 Keynote - Brené Brown • Researcher and Storyteller - brenebrown.com • Daring Greatly, The Gifts of Imperfection, Rising Strong • Viral Ted Talk - The Power of Vulnerability • Which story are we making up? • We all make up stories about what’s happening around us and to us, that are based on fears, insecurities, and past experiences. These stories are almost never true. • Recognize the emotions of interactions. • Living Brave means falling down, and that’s okay. Trying new things will come with failure and that’s brave. • “Choose courage over comfort” - Brené Brown • Be vulnerable to grow. • You have to be willing to be uncomfortable. • The brain wants certainty.
  • 6. HubSpot Keynote • Went public last year, HUBS • Over 1000 employees • Over 2500 agency partners • Over 15,000 customers • Inbound at the intersection of technology and philosophy • inbound.org helps connect marketers, find companies, find talent, etc. • Rethinking the way we sell • Built-in prospecting data with HubSpot CRM • Sequences, Meetings, easy setup within HubSpot sales tool Brian Halligan & Dharmesh Shah Watch the Keynote
  • 7. HubSpot Keynote Localized in 5 New Languages Japanese, French, German, Portuguese, Spanish New Features 1 2 HubSpot Website Platform WYSIWYG Interface for Website Editing 3 LinkedIn Ads integration Create, measure, analyze inbound ads Predictive Lead Scoring Better qualifications for leads 4 5 Reporting Add-On Pre-built reports, dashboard 6 HubSpot Connect Built-in Integrations with popular software Learn More Learn More Learn More Learn More Learn More Learn More
  • 8. Day 2 Notable Sessions • Disrupting Digital Business with R Wang of Constellation Research, Inc. • Fireside Chat with Mike Gamson, Head of Global Solutions at LinkedIn • The Future of Sales: The Customer Now Leads the Sales Process with Tiffani Bova of Gartner • State of Influence Marketing: How New Advances Are Driving Significant Results with Lyle Stevens of Mavrck • The Intersection of Inbound Marketing and eCommerce with HubSpot • The New Era of Customer Relationships with Mikkel Svane of Zendesk
  • 9. Day 3 Keynote - Aziz Ansari • Comedian • Co-Author of Modern Romance with sociologist Eric Klinenberg • Discussing dating and relationships in the modern age of technology • Our grandparents met people via proximity • Today we connect over apps, internet, gaming, across the globe. • Texting is new medium for communication • It matters what you text, people are judging based on a text (which may or may not be a good thing) with Co-Author, Eric Klinenberg
  • 10. Day 3 Notable Sessions • Using Analytics to Create Content with Jeremy Goldman of Firebrand Group • Effective Use of LinkedIn Groups in Your Marketing with Viveka Von Rosen of Linked Into Business • Taking it Personal! Using the Hidden Power of Story to Transform Life and Business with Tamara McCleary • Brand Positioning: How to Tell Your Story with Mike Troiano of Actifio • Stop Guessing & Start Selling with Predictive Lead Scoring with HubSpot • Technology Trends Disrupting Consumer Behavior with Kyle Lacy of OpenView Venture Partners
  • 11. Day 4 Notable Sessions • Alive and Amplified: A Rock N Roll Guide for Developing Your Personal Brand with Jason Miller of LinkedIn • Design for Action - A Blueprint for Content Marketing with Tamsen Webster of Oration • Facebook Marketing Success: Proven Ways To Generate More Traffic, Leads, and Profits with Mari Smith of Mari Smith International, Inc. • Inbound Recruiting: How to Use Inbound to Source, Interview, and Hire Talent with Patrick Biddiscombe of New Breed • Capturing the Millennial Market with Sharma Hyder of The Marketing Zen Group • How to Leverage Marketing Automation with Paid Social Ads for B2B with Sahil Jain of AdStage Inc.
  • 13. Disrupting Digital Business • We are in a Post-sale, On-Demand generation • We battle for experiences. • Selling experiences versus products and services. • Pricing and models based on experience • Insights business will continue to grow • What is the smallest portion you can sell? This is the on-demand portion, product or service. • 20% of business should come from Insights • Math and Design together will win • Digital delivers mass personalization at scale • Judge by digital proficiency not by age, see image on following slide. R ‘Ray’ Wang - Constellation Research, Inc.
  • 14. Disrupting Digital Business R ‘Ray’ Wang - Constellation Research, Inc.
  • 15. The Future of Sales: The Customer Now Leads the Sales Process • There is no single journey to purchase today. • Find patterns and bring predictability to sales. • Identify entry points and maneuver. • There’s a mismatch between what the sales team wants a buyer to do and what the buyer wants to do. • Sales reps need a ‘play’ for handling leads, each lead is different and should be treated accordingly • Shopping. Are customers shopping? Yes! On price, value, features, etc.  • Make the shopping experience better to win. • Being unaware of needs or future needs, so customer is not looking! • Customers may be aware of problem and don't know how to solve.  • Allow sales to be smarter with customers. • Hear feedback from sales and what they go thru everyday with customers in order to get better. Tiffani Bova - Gartner
  • 16. • In order of traffic referrals: Facebook, Pinterest, Twitter, LinkedIn, YouTube • Create an Instagram landing page so you can track traffic. • Understanding the Spectrum of Influence • Celebrity and Stars: large audience, easy to identify, expensive to get • Micro Influencers: hard to identify, small reach, great for engagement and conversion, want brand related rewards, scaleable, higher trust of influence • Types of Content • Branded content sponsored by influencers • Influencer generated • Co-created content *most effective • influencermarketingtips.com Lyle Stevens - Mavrck State of Influence Marketing: How New Advances Are Driving Significant Results Facebook Pinterest Tw itter LinkedIn YouTube
  • 17. Brand Positioning: How To Tell Your Story • A brand lives in the hearts and minds of your customers • Your logo/image is what triggers your brand • Go deeper with your brand as you move along in the journey • Start simple and small • Begin with Emotion then Rational then back to Emotion • Emotions are brands • Brands offering an Emotional Value Proposition • Reflect on the Customer > Simplify message > stay consistent  • Brainstorm > pick a position that is easily remembered and shareable > see how customers respond > refine, confirm, anoint the imperfect > focus on it Mike Troiano - Actifo
  • 18. Thank You! Contact Us @choose_kpahi to learn more Email Us