Hello Guys this slide show are created by the atl type of product promotion and there stratagy. on the other hand the other type is BTL product promotion .

1. Presentation
of
ATL& BTL marketing promotion

3. Name: MD. Zahirul Islam
Roll:333
Batch:12th
World University Of Bangladesh
Dept. Of Pharmacy
Presentation
of
ATL& BTL marketing promotion

4. Line Marketing are two types
1.Above the Line Marketing
2. Below the line marketing

7.  Medium ATL Activities
 Electronic: It include Tv Adds and Radio
 Non electronic: Print media it include banners news
papers etc.
 Billboards

8.  Wide Covarage
 Control the massege
 Repetation
 Used to build brand loyality

9.  Expensive
 Impersonal
 One way communication
 Lacks flexibility
 Limited capacity

10. A style of promotional activity that focuses attention on
Communication to consumers via different means

11. Below-the-Line Marketing means - highly targeted
direct marketing focused on conversions

12.  Uses form other than advertising
includes
 Direct mail
 Exhibition
 Sales promotion
 Branding
 Merchandising
 Packaging
 sponsorship

13.  Price promotion
 Coupons
 Gift with purchase
 Money refunds
 Loyalty incentive
 Point of sale display

14.  Higher customer attention
 Message is customised
 Interactivity
 Potential to develop a relationship
 adaptable

15.  High cost
 Labour intensive
 Expensive
 Can only reach a limited number of customers