2. Message – Our message is to
inform our target audience about
the upcoming production. We also
aim to promote the production in
order to interest our target Negative – Everything would
Positive - We would raise audience to buy tickets. need to be double checked
more awareness about the
by the manager.
production
We are unable to change
There would already be
information that is already
information available on the
existing.
production.
Barnum Production
Success – The success of our
(Commercial) Audience – Our target
campaign will be measured audience would be Cranford
purely by the success of how students. We chose this as
many tickets were sold and our target audience as the
how many people turned up, success would be easy to
Techniques – The techniques measure and also young
also how many joined our face that we will use to put our
book page and viewed our web teenagers are the main users
campaign are: assembly of face book putting them at
site. promotions (with the use of a risk.
PowerPoint), posters, emails to
teachers for them to inform
students, separate PowerPoint
to be shown around the school
website and a Facebook page.
3. Message - The message of this
campaign would be to target
certain groups in order to raise
awareness of certain issues that
the party intend to resolve. The
Positives - We would be main aims will be to get people to Negatives - We may not
supporting the party which vote for the party that they feel agree with the policy of the
could make a difference to will make a difference. party that we are helping to
the community or country. promote.
This campaign would increase We may not have the desired
our knowledge on various effect that we want on our
political issues. audience.
National Elections
Success - We would measure
(Political) Audience - Our target
our success mainly through audience is predominantly
the amount of votes that our anyone over the age of 18
particular party gets. Also, who is eligible to vote in the
through the amount of people UK. However, we would also
Techniques - We would use be aiming our campaign at
that have either signed up o many different techniques to
tour our petition, amount of local communities and more
put across our message such local issues as we would be
people who have viewed our as: our website, promotional
website or even our able to track the success
products, rallies, TV adverts, and raise awareness a lot
Facebook page. posters, leaflets, a Facebook easier.
page and even speeches in any
community events.
4. Message – Our main message for
our campaign is to inform all
students about what will be
Positive – Without happening or the day of the prom
promotion, we may be able to and any initial information will be Negative – There is already
encourage students who put across. We aim to persuade a too much being organised for
weren’t going to change their lot of our audience to come to the this event.
views on prom. prom as there have been many Everything we do would need
We are able to relate to the mixed opinions about this event. double checking with the
audience as it is our year school prom organisers.
group.
Success – We will measure School Prom Audience – Our target
the success of the campaign audience is only students in
through many ways:
(Commercial) our school year 11 – purely
Measuring the amount of because this is a very
tickets brought, keeping important event in year 11
track of how many people and we felt the original
viewed our Facebook page and organisers needed help.
Techniques – The techniques Therefore we would help
website. Questioning certain that we will be using are:
students on why they promote this event and as
Power points, Presentations in the prom is only for our year
changed their views about Year 11 form groups. Website,
going to prom. group, we will only aim our
Face book page, and emails to campaign at year 11.
form groups to keep students
up to date.
5. Message – The main message
would be to inform people about
the charity and what there
message is. Our aim is to raise
Positive - We would be money from anyone who is able to
supporting this charity and donate; to support people in under Negative - As there are
help a global issue through developing countries that need quite a few sensitive issues,
this campaign our help. we need to be careful with
We would be raising more any information we use.
awareness about this charity There would be a high cost
through with the help of the for the events that we would
campaign message. put out for this charity.
Sport Relief
Audience – Our main target
Success - We would measure
our success of the campaign
(Charity) audience would be companies
through the amount of and schools as they are able
donations that have been put to give larger donations of
forward over a period of money. However, we are also
time. Also by the amount of Techniques - We have many aiming our campaign at over
views we may get on our techniques that we would use for 18s who wish to raise even a
our campaign such as: a website, little bit of money. Our
website or Facebook page.
poster, TV advertisements, audience is quite broad but
Leaflets, events and activities, quite limited at the same
promotional products and time.
assembly promotions with the use
of a PowerPoint.
6. Message – Our main aim is to make
students more aware on how to be
careful on face book. We also
want to educate them on how face
book is easily manipulated to
Positive - As there is not create an identity that is not Negative – Many may not
much awareness is not there, necessarily real. take notice of our campaign.
this may help. Our campaign We may not have our desired
will be based in school effect on our audience.
making any resources
accessible
Dangers of
Facebook
Audience – Our target
Success – We will measure (Pressure group) audience would be Cranford
our success by creating
questionnaires on whether students. We chose this as
this was helpful, viewing how our target audience as the
many people view our face success would be easy to
Techniques – The techniques measure and also young
book page and keeping track that we will use to put our
of any comments on our teenagers are the main users
campaign across will be: a of face book putting them at
website. Website, a TV advert (with risk.
the use of a PowerPoint),
posters, assembly promotions
and a Face book page.
