Pinterest is a social media platform focused on visual discovery with over 70 million active users worldwide. The document proposes using Pinterest to target Barilla's key audience of females aged 20-30 in urban areas with a mid-high income through relevant recipe, health, and lifestyle content. This engaged audience on Pinterest is likely to click through to Barilla's website, follow their board, repin content, and start conversations with the brand while exposed to it during searches. Budget options and expected results in terms of impressions, clicks, and actions are provided.

1. Pinterest for Barilla

2. Pinterest Overview
Founded in 2010
70mio active users worldwide
500.000 business accounts
+14min average time on site
App available on iOs, Android and WP

3. Pinterest Demographics
32% Male 68% Female
28% US internet users on Pinterest
52% users consult Pinterest before purchase
25-34 most popular age group
28% GenZ on Pinterest

4. How does Pinterest work?
Register
Create Board
Start Pinning Contents you like
Follow Boards for suggestions
RePin from other Pinners
Like

5. Pin
Re-Pin
Like
Link to website
Comment
Follow
Share
Pinterest Features

6. Why Pinterest

7. From Ads

8. To relevant contents

9. From intrusion

10. To context

11. From undefined audience

12. To people interested in your contents

13. By targeting already interested users, you can

14. …drive traffic to your site

15. …engage your audience

16. …spread your contents

17. Pinterest for Barilla Proposal

18. Barilla target audience
Female
20-30yo
Urban areas
mid-high income
single/married

19. Recipes
Health
Well-Being
Fitness
Travel
Barilla audience interests

20. Pinterest Relevant Contents and Demographics
Pinterest has a match for every interest

21. Target audience with relevant contents

22. Engaged audience will
Click and go to Barilla website
Start following Barilla board
Repin content to engage more users
Start a conversation with the brand
Be exposed to Barilla brand while searching for
related contents

23. Budget
100.000 € 200.000 € 500.000 €
CPM 0,46 € 0,40 € 0,30 €
CPC 0,75 € 0,65 € 0,50 €
CPA 5-10€ 4,5-9€ 4-8€

24. Expected Results
100.000 € 200.000 € 500.000 €
Impressions 217.000.000 500.000.000 1.500.000.000
Click 133.333 307.000 1.000.000
Actions 10-20.000 45-90.000 120-250.000

25. More info about me

26. Contacts/Connections

27. Brands

28. Media and Creative Agencies

29. Startup Communities

30. Thanks
https://www.linkedin.com/in/matteosarzana
https://www.pinterest.com/zazzanm/