SlideShare une entreprise Scribd logo

How disintermediation has changed the world and why advertising should care

•
•
Matteo Sarzana
Matteo Sarzana

How disintermediation has changed the world and why advertising should care an overview of the best example of disintermediated business and my pov about advertising industry

Présentations et discours publicsBusinessActualités & Politique
1  sur  37
Télécharger pour lire hors ligne
Matteo Sarzana @ZazzaNM @ZazzaNM
@ZazzaNM How disintermediation has changed the world and why advertising should care
@ZazzaNM People have the power. Again.
@ZazzaNM Every business has been affected.
@ZazzaNM Programming
@ZazzaNM Transportation
@ZazzaNM Transportation
@ZazzaNM Travel
@ZazzaNM Creation
@ZazzaNM Creation
@ZazzaNM Services
@ZazzaNM Health
@ZazzaNM Funding
@ZazzaNM Lending
@ZazzaNM Food
@ZazzaNM Tech
@ZazzaNM What about advertising?
@ZazzaNM
@ZazzaNM youtube video https://www.youtube.com/watch?v=KKbRAazkiWc
@ZazzaNM
@ZazzaNM youtube video https://www.youtube.com/watch?v=lyYhM0XIIwU
@ZazzaNM
@ZazzaNM youtube https://www.youtube.com/watch?v=cgDB579WV5I
@ZazzaNM The revolution has already happened.
@ZazzaNM Contents
@ZazzaNM Design
@ZazzaNM Websites
@ZazzaNM E_commerce
@ZazzaNM Why it has happened. And it will last.
@ZazzaNM Economic Drivers
@ZazzaNM Societal Drivers
@ZazzaNM Technological Drivers
@ZazzaNM Which role for a brand?
@ZazzaNM Strategy
@ZazzaNM Curation
@ZazzaNM Empowerment
@ZazzaNM THANKS @ZazzaNM

Recommandé

The Dawn of Digital Marketing: 6 Key Trends
The Dawn of Digital Marketing: 6 Key TrendsThe Dawn of Digital Marketing: 6 Key Trends
The Dawn of Digital Marketing: 6 Key TrendsFIG or out
 
Delivia delivery management system eng
Delivia delivery management system engDelivia delivery management system eng
Delivia delivery management system engGleb Nikulin
 
Disintermediazione, Business e Brand - Confindustria Alto Milanese 21 Ottobre...
Disintermediazione, Business e Brand - Confindustria Alto Milanese 21 Ottobre...Disintermediazione, Business e Brand - Confindustria Alto Milanese 21 Ottobre...
Disintermediazione, Business e Brand - Confindustria Alto Milanese 21 Ottobre...Matteo Sarzana
 
Pensieri Piccanti
Pensieri PiccantiPensieri Piccanti
Pensieri PiccantiMatteo Sarzana
 
Forum Ambrosetti - Firenze 21 gennaio 2015
Forum Ambrosetti - Firenze 21 gennaio 2015Forum Ambrosetti - Firenze 21 gennaio 2015
Forum Ambrosetti - Firenze 21 gennaio 2015Matteo Sarzana
 
SXSW 2016 - Top Trends
SXSW 2016 - Top TrendsSXSW 2016 - Top Trends
SXSW 2016 - Top TrendsMatteo Sarzana
 
Healthcare and disintermediation: the opportunity
Healthcare and disintermediation: the opportunityHealthcare and disintermediation: the opportunity
Healthcare and disintermediation: the opportunityMatteo Sarzana
 
Disintermediation of the Marketplace
Disintermediation of the MarketplaceDisintermediation of the Marketplace
Disintermediation of the MarketplaceMandar Ghanekar
 

Recommandé

The Dawn of Digital Marketing: 6 Key Trends
The Dawn of Digital Marketing: 6 Key TrendsThe Dawn of Digital Marketing: 6 Key Trends
The Dawn of Digital Marketing: 6 Key TrendsFIG or out
 
Delivia delivery management system eng
Delivia delivery management system engDelivia delivery management system eng
Delivia delivery management system engGleb Nikulin
 
Disintermediazione, Business e Brand - Confindustria Alto Milanese 21 Ottobre...
Disintermediazione, Business e Brand - Confindustria Alto Milanese 21 Ottobre...Disintermediazione, Business e Brand - Confindustria Alto Milanese 21 Ottobre...
Disintermediazione, Business e Brand - Confindustria Alto Milanese 21 Ottobre...Matteo Sarzana
 
Pensieri Piccanti
Pensieri PiccantiPensieri Piccanti
Pensieri PiccantiMatteo Sarzana
 
Forum Ambrosetti - Firenze 21 gennaio 2015
Forum Ambrosetti - Firenze 21 gennaio 2015Forum Ambrosetti - Firenze 21 gennaio 2015
Forum Ambrosetti - Firenze 21 gennaio 2015Matteo Sarzana
 
SXSW 2016 - Top Trends
SXSW 2016 - Top TrendsSXSW 2016 - Top Trends
SXSW 2016 - Top TrendsMatteo Sarzana
 
Healthcare and disintermediation: the opportunity
Healthcare and disintermediation: the opportunityHealthcare and disintermediation: the opportunity
Healthcare and disintermediation: the opportunityMatteo Sarzana
 
Disintermediation of the Marketplace
Disintermediation of the MarketplaceDisintermediation of the Marketplace
Disintermediation of the MarketplaceMandar Ghanekar
 
10 channels
10 channels10 channels
10 channelsGaurav Singh
 
Paradigm Shift: The Changing Face of Loyalty
Paradigm Shift: The Changing Face of LoyaltyParadigm Shift: The Changing Face of Loyalty
Paradigm Shift: The Changing Face of LoyaltyVivastream
 
Friends
FriendsFriends
FriendsCitizens for Accountable Governance
 
Role of middleme and inventory
Role of middleme and inventoryRole of middleme and inventory
Role of middleme and inventoryŜtormy Ŝhåråd Ŝïngh
 
Innovazione di prodotto e di processo
Innovazione di prodotto e di processoInnovazione di prodotto e di processo
Innovazione di prodotto e di processoRavenna Future Lessons
 
Disintermediation: The Shift Has Happened
Disintermediation: The Shift Has HappenedDisintermediation: The Shift Has Happened
Disintermediation: The Shift Has HappenedColin Daniels
 
Middlemen(titto sunny)
Middlemen(titto sunny)Middlemen(titto sunny)
Middlemen(titto sunny)Traum Academy
 
Middle men
Middle menMiddle men
Middle menMohamed Sujin
 
Disintermediation - the art of good business and the art of learning justice
Disintermediation - the art of good business and the art of learning justiceDisintermediation - the art of good business and the art of learning justice
Disintermediation - the art of good business and the art of learning justiceYork University - Osgoode Hall Law School
 
Le 4 lenti dell'Innovazione - libro
Le 4 lenti dell'Innovazione - libroLe 4 lenti dell'Innovazione - libro
Le 4 lenti dell'Innovazione - libroUgo Mendes Donelli
 
Disintermediation
DisintermediationDisintermediation
DisintermediationYork University - Osgoode Hall Law School
 
Middlemen ,retailers and their functions new
Middlemen ,retailers and their functions newMiddlemen ,retailers and their functions new
Middlemen ,retailers and their functions newNikhil Sharma
 
Global distribution strategies
Global distribution strategiesGlobal distribution strategies
Global distribution strategiesluispachon
 
โครงงานคอมพิวเตอร์ Brookside Valley Rayong
โครงงานคอมพิวเตอร์ Brookside Valley Rayongโครงงานคอมพิวเตอร์ Brookside Valley Rayong
โครงงานคอมพิวเตอร์ Brookside Valley Rayongploynun
 
行政と民間の協業のあり方～20140516
行政と民間の協業のあり方～20140516行政と民間の協業のあり方～20140516
行政と民間の協業のあり方～20140516Hiroshi Morimoto
 
20120308Social cafe
20120308Social cafe20120308Social cafe
20120308Social cafeHiroshi Morimoto
 
7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...
7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...
7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...CTLes
 
RACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATION
RACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATIONRACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATION
RACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATIONRachelAnnTenibroAmaz
 
Engaging Eid Ul Fitr Presentation for Kindergartners.pptx
Engaging Eid Ul Fitr Presentation for Kindergartners.pptxEngaging Eid Ul Fitr Presentation for Kindergartners.pptx
Engaging Eid Ul Fitr Presentation for Kindergartners.pptxAsifArshad8
 
Quality by design.. ppt for RA (1ST SEM
Quality by design.. ppt for RA (1ST SEMQuality by design.. ppt for RA (1ST SEM
Quality by design.. ppt for RA (1ST SEMCharmi13
 
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...漢銘 謝
 
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...Sebastiano Panichella
 

Contenu connexe

En vedette

Paradigm Shift: The Changing Face of Loyalty
Paradigm Shift: The Changing Face of LoyaltyParadigm Shift: The Changing Face of Loyalty
Paradigm Shift: The Changing Face of LoyaltyVivastream
 
Disintermediation: The Shift Has Happened
Disintermediation: The Shift Has HappenedDisintermediation: The Shift Has Happened
Disintermediation: The Shift Has HappenedColin Daniels
 
Middlemen(titto sunny)
Middlemen(titto sunny)Middlemen(titto sunny)
Middlemen(titto sunny)Traum Academy
 
Disintermediation - the art of good business and the art of learning justice
Disintermediation - the art of good business and the art of learning justiceDisintermediation - the art of good business and the art of learning justice
Disintermediation - the art of good business and the art of learning justiceYork University - Osgoode Hall Law School
 
Le 4 lenti dell'Innovazione - libro
Le 4 lenti dell'Innovazione - libroLe 4 lenti dell'Innovazione - libro
Le 4 lenti dell'Innovazione - libroUgo Mendes Donelli
 
Middlemen ,retailers and their functions new
Middlemen ,retailers and their functions newMiddlemen ,retailers and their functions new
Middlemen ,retailers and their functions newNikhil Sharma
 
Global distribution strategies
Global distribution strategiesGlobal distribution strategies
Global distribution strategiesluispachon
 
โครงงานคอมพิวเตอร์ Brookside Valley Rayong
โครงงานคอมพิวเตอร์ Brookside Valley Rayongโครงงานคอมพิวเตอร์ Brookside Valley Rayong
โครงงานคอมพิวเตอร์ Brookside Valley Rayongploynun
 
行政と民間の協業のあり方～20140516
行政と民間の協業のあり方～20140516行政と民間の協業のあり方～20140516
行政と民間の協業のあり方～20140516Hiroshi Morimoto
 
7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...
7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...
7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...CTLes
 

En vedette (17)

10 channels
10 channels10 channels
10 channels
 
Paradigm Shift: The Changing Face of Loyalty
Paradigm Shift: The Changing Face of LoyaltyParadigm Shift: The Changing Face of Loyalty
Paradigm Shift: The Changing Face of Loyalty
 
Friends
FriendsFriends
Friends
 
Role of middleme and inventory
Role of middleme and inventoryRole of middleme and inventory
Role of middleme and inventory
 
Innovazione di prodotto e di processo
Innovazione di prodotto e di processoInnovazione di prodotto e di processo
Innovazione di prodotto e di processo
 
Disintermediation: The Shift Has Happened
Disintermediation: The Shift Has HappenedDisintermediation: The Shift Has Happened
Disintermediation: The Shift Has Happened
 
Middlemen(titto sunny)
Middlemen(titto sunny)Middlemen(titto sunny)
Middlemen(titto sunny)
 
Middle men
Middle menMiddle men
Middle men
 
Disintermediation - the art of good business and the art of learning justice
Disintermediation - the art of good business and the art of learning justiceDisintermediation - the art of good business and the art of learning justice
Disintermediation - the art of good business and the art of learning justice
 
Le 4 lenti dell'Innovazione - libro
Le 4 lenti dell'Innovazione - libroLe 4 lenti dell'Innovazione - libro
Le 4 lenti dell'Innovazione - libro
 
Disintermediation
DisintermediationDisintermediation
Disintermediation
 
Middlemen ,retailers and their functions new
Middlemen ,retailers and their functions newMiddlemen ,retailers and their functions new
Middlemen ,retailers and their functions new
 
Global distribution strategies
Global distribution strategiesGlobal distribution strategies
Global distribution strategies
 
โครงงานคอมพิวเตอร์ Brookside Valley Rayong
โครงงานคอมพิวเตอร์ Brookside Valley Rayongโครงงานคอมพิวเตอร์ Brookside Valley Rayong
โครงงานคอมพิวเตอร์ Brookside Valley Rayong
 
行政と民間の協業のあり方～20140516
行政と民間の協業のあり方～20140516行政と民間の協業のあり方～20140516
行政と民間の協業のあり方～20140516
 
20120308Social cafe
20120308Social cafe20120308Social cafe
20120308Social cafe
 
7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...
7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...
7Jpros : Le CTLes au service des bibliothèques par M. Jean-Louis Baraggioli #...
 

Dernier

RACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATION
RACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATIONRACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATION
RACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATIONRachelAnnTenibroAmaz
 
Engaging Eid Ul Fitr Presentation for Kindergartners.pptx
Engaging Eid Ul Fitr Presentation for Kindergartners.pptxEngaging Eid Ul Fitr Presentation for Kindergartners.pptx
Engaging Eid Ul Fitr Presentation for Kindergartners.pptxAsifArshad8
 
Quality by design.. ppt for RA (1ST SEM
Quality by design.. ppt for RA (1ST SEMQuality by design.. ppt for RA (1ST SEM
Quality by design.. ppt for RA (1ST SEMCharmi13
 
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...漢銘 謝
 
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...Sebastiano Panichella
 
Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...
Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...
Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...Sebastiano Panichella
 
proposal kumeneger edited.docx A kumeeger
proposal kumeneger edited.docx A kumeegerproposal kumeneger edited.docx A kumeeger
proposal kumeneger edited.docx A kumeegerkumenegertelayegrama
 
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptxerickamwana1
 
cse-csp batch4 review-1.1.pptx cyber security
cse-csp batch4 review-1.1.pptx cyber securitycse-csp batch4 review-1.1.pptx cyber security
cse-csp batch4 review-1.1.pptx cyber securitysandeepnani2260
 
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunity
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunityDon't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunity
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunityApp Ethena
 
A Guide to Choosing the Ideal Air Cooler
A Guide to Choosing the Ideal Air CoolerA Guide to Choosing the Ideal Air Cooler
A Guide to Choosing the Ideal Air Coolerenquirieskenstar
 
INDIAN GCP GUIDELINE. for Regulatory affair 1st sem CRR
INDIAN GCP GUIDELINE. for Regulatory affair 1st sem CRRINDIAN GCP GUIDELINE. for Regulatory affair 1st sem CRR
INDIAN GCP GUIDELINE. for Regulatory affair 1st sem CRRsarwankumar4524
 
Application of GIS in Landslide Disaster Response.pptx
Application of GIS in Landslide Disaster Response.pptxApplication of GIS in Landslide Disaster Response.pptx
Application of GIS in Landslide Disaster Response.pptxRoquia Salam
 
Chizaram's Women Tech Makers Deck. .pptx
Chizaram's Women Tech Makers Deck. .pptxChizaram's Women Tech Makers Deck. .pptx
Chizaram's Women Tech Makers Deck. .pptxogubuikealex
 
GESCO SE Press and Analyst Conference on Financial Results 2024
GESCO SE Press and Analyst Conference on Financial Results 2024GESCO SE Press and Analyst Conference on Financial Results 2024
GESCO SE Press and Analyst Conference on Financial Results 2024GESCO SE
 
General Elections Final Press Noteas per M
General Elections Final Press Noteas per MGeneral Elections Final Press Noteas per M
General Elections Final Press Noteas per MVidyaAdsule1
 
Internship Presentation | PPT | CSE | SE
Internship Presentation | PPT | CSE | SEInternship Presentation | PPT | CSE | SE
Internship Presentation | PPT | CSE | SESaleh Ibne Omar
 

Dernier (17)

RACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATION
RACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATIONRACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATION
RACHEL-ANN M. TENIBRO PRODUCT RESEARCH PRESENTATION
 
Engaging Eid Ul Fitr Presentation for Kindergartners.pptx
Engaging Eid Ul Fitr Presentation for Kindergartners.pptxEngaging Eid Ul Fitr Presentation for Kindergartners.pptx
Engaging Eid Ul Fitr Presentation for Kindergartners.pptx
 
Quality by design.. ppt for RA (1ST SEM
Quality by design.. ppt for RA (1ST SEMQuality by design.. ppt for RA (1ST SEM
Quality by design.. ppt for RA (1ST SEM
 
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
 
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...
Testing with Fewer Resources: Toward Adaptive Approaches for Cost-effective ...
 
Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...
Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...
Testing and Development Challenges for Complex Cyber-Physical Systems: Insigh...
 
proposal kumeneger edited.docx A kumeeger
proposal kumeneger edited.docx A kumeegerproposal kumeneger edited.docx A kumeeger
proposal kumeneger edited.docx A kumeeger
 
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx
05.02 MMC - Assignment 4 - Image Attribution Lovepreet.pptx
 
cse-csp batch4 review-1.1.pptx cyber security
cse-csp batch4 review-1.1.pptx cyber securitycse-csp batch4 review-1.1.pptx cyber security
cse-csp batch4 review-1.1.pptx cyber security
 
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunity
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunityDon't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunity
Don't Miss Out: Strategies for Making the Most of the Ethena DigitalOpportunity
 
A Guide to Choosing the Ideal Air Cooler
A Guide to Choosing the Ideal Air CoolerA Guide to Choosing the Ideal Air Cooler
A Guide to Choosing the Ideal Air Cooler
 
INDIAN GCP GUIDELINE. for Regulatory affair 1st sem CRR
INDIAN GCP GUIDELINE. for Regulatory affair 1st sem CRRINDIAN GCP GUIDELINE. for Regulatory affair 1st sem CRR
INDIAN GCP GUIDELINE. for Regulatory affair 1st sem CRR
 
Application of GIS in Landslide Disaster Response.pptx
Application of GIS in Landslide Disaster Response.pptxApplication of GIS in Landslide Disaster Response.pptx
Application of GIS in Landslide Disaster Response.pptx
 
Chizaram's Women Tech Makers Deck. .pptx
Chizaram's Women Tech Makers Deck. .pptxChizaram's Women Tech Makers Deck. .pptx
Chizaram's Women Tech Makers Deck. .pptx
 
GESCO SE Press and Analyst Conference on Financial Results 2024
GESCO SE Press and Analyst Conference on Financial Results 2024GESCO SE Press and Analyst Conference on Financial Results 2024
GESCO SE Press and Analyst Conference on Financial Results 2024
 
General Elections Final Press Noteas per M
General Elections Final Press Noteas per MGeneral Elections Final Press Noteas per M
General Elections Final Press Noteas per M
 
Internship Presentation | PPT | CSE | SE
Internship Presentation | PPT | CSE | SEInternship Presentation | PPT | CSE | SE
Internship Presentation | PPT | CSE | SE
 

How disintermediation has changed the world and why advertising should care