Applying for jobs is a fight for the hiring manager's attention. You have to do something to stand out. These slides were put together for a session we put on at Zealify HQ called "How to Hustle Your Way Into A Job".

1. By
Andy Parker
Co-Founder at Zealify
@ParkerACS
@Zealify
www.zealify.com
How to Hustle Your Way
Into a Job

6. Searching for a job IS a job
The basics:
 Be willing to help yourself
 Be polite – ALWAYS
 Don’t be arrogant
 Don’t fool yourself, there are
opportunities.
BUT you have to HUSTLE

7. Inside the Hiring Manager’s Head

8. Inside the Hiring Manager’s Head
o ~86 Applications per job role
o Tight for time
o Looking to hire the best person for the team
who can perform well in the job.
≠ the most experienced / high-performing

9. Job Applications are a Fight for
Attention

10. Job Applications are a Fight for
Attention
So do something to
STAND OUT

11. “Yes I am
interested in all
your vacancies.
Sign me up I’m
ready to work
hard.”
“Feel free to put
me forward for
any roles you
think are
suitable for my
skillset”
Generic Applications are your
enemy!
“I am interested to apply for the
available opportunity in your
organisation?”

12. “Those who stand for nothing
fall for anything”

13. Generic Applications are your
enemy!
✘ ‘Send to all’ templates
✘ Copy and pasted applications
✘ Scatter gun approach
DO NOT DO THIS

14. Generic applications will
receive the generic response;
‘no’.
If a candidate hasn’t taken the time and effort
to submit a well thought through application,
why should the employer take the time to think
through their decision?

15. “Your personal brand is what
people say about you when
you’re not in the room”
- Jeff Bezos, founder of Amazon

16. You want the hiring manager to say:
“This person looks really
interesting. We HAVE to meet
with them”

17. What are the employers looking
for?
 Attitude over aptitude
 Value
 Culture Fit
 People who punch above their weight

18. Do you have Skill-Set / Market
Fit?
 Examples of work & achievements?
 Quantify them = context & value
 Up to date skills? (Online courses)
 Understanding & knowledge of the industry

19. Personal Branding: Quick Wins
 Firstnamelastname@gmail.com
 Personal business cards
 About.me
 Professional Email signature

20. Your digital footprint
 LinkedIn
 Twitter
 Personal website
 Blogging – “blogging is the new resume”
 Don’t discount Facebook

21. Your digital footprint
 LinkedIn
 Twitter
 Personal website
 Blogging – “blogging is the new resume”
 Don’t discount Facebook

22. LinkedIn Profiles
 Vanity URL
 Complete profile
 Attach work examples
 Join Groups
 Recommendations
 Connections

23. Tools & Tricks

24. LinkedIn Company Search
Use it for finding:
• Company details
• Job openings
• Size of the company
• Info about people who work there

25. Meetup.com search hack
Use it for finding:
• Relevant events to meet employers
• What events specific people (employers)
attend or organise

26. Marketing.grader.com
Use it for finding:
• Relevant articles / news about an employer
• Other interesting insights about the
company’s online presence
Warning: can spook people out.

27. Connectifier Chrome Extension
Use it for finding:
• A person’s social profiles
• Their email address

28. SideKick Chrome Extension
Use it for:
• Profiles in your inbox
• Tracking who opens and clicks your emails
• Schedule emails for later

29. Trello board – organise your
job search (and life)
Use it for:
• Organising your entire job search
• Storing your research
• Setting reminders

30. Leverage Your Network
Get Introductions!
Weak-ties > Strong-ties
Ask for advice – take people to coffee
Online networks & communities
Go to events and meetups

31. Your Approach

32. Communicate ‘WHY’
 WHY is this particular company of interest
to you?
 WHY is this particular role of interest to
you?
 WHY are YOU the right person to join this
company and perform well in this role?

33. You need to be a problem
solver
Position yourself as the solution to the
company’s problems. They need to hire you
for a reason.

34. Most Common Mistakes
✘ Speling & Grammer :-P
✘ Attention to detail
✘ Not reading the job description
✘ Too generic
 Need to show desire, passion, zeal!

35. Other ideas:
• Read recruiter blogs
• Read Zealify blogs (info.zealify.com/blog)

36. Me CHALLENGING you

38. Andy Parker
ap@zealify.com
@ParkerACS
@Zealify
www.zealify.com
Thank you!
Any Questions?