Consumer Health Sector - Nutrition Supplements A leading dietary & nutritional company was seeking support to market its range of weight loose dietary supplements in Indian market. Internationally the company has a strong reputation in the weight loss market backed with strong clinical research & product development. Though the Indian healthcare market offers huge potential which several Brands wish to tap, but identifying the correct target segment & determining the best channel for reaching out to them is a mammoth of task. In order to reap benefits of the huge market potential it is important to optimize the Marketing Mix. The project involved a gigantic task of studying the Indian Market potential ( Diabetes ) , understanding & determining the most feasible business model & distribution network, demand assessment, effective promotional platforms & cost effective means of launching the product. Leveraging the in-house expertise & experience ZeebraCross team presented a marketing plan which successfully combated all the prevailing market challenges well within the stipulated timeframe. The plan was substantially backed with factual data collected through primary research- (End users, Retailers, Wholesalers and Sales Representatives interview), focused group discussion, Customer Satisfaction Survey and others. A well prepared roadmap enabled the client to effectively reach out to the Target segment & carve a niche for itself in an already overcrowded market. By successfully bridging the gap between customer expectations & desires it was able to taste similar success in the Indian market as well.

1. Consumer Health Sector -Nutrition
Supplements

2. Background
A leading dietary & nutritional company was seeking support
to market its range of weight loose dietary supplements in
Indian market. Internationally the company has a strong
reputation in the weight loss market backed with strong
clinical research & product development.

3. Though the Indian healthcare market offers
huge potential which several Brands wish to tap,
but identifying the correct target segment &
determining the best channel for reaching out to
them is a mammoth of task. In order to reap
benefits of the huge market potential it is
important to optimize the Marketing Mix.

4. The Project Involved
The project involved a gigantic task of Studying
the Indian Market potential ( Diabetes ) ,
understanding & determining the most feasible
business model & distribution network, demand
assessment, effective promotional platforms &
cost effective means of launching the product.

5. Leveraging the in-house expertise & Experience
ZeebraCross team presented a marketing plan
Which successfully combated all the prevailing
market challenges well within the stipulated
timeframe.

6. The plan was substantially backed with factual
data collected through primary research- (End
users, Retailers, Wholesalers and Sales
Representatives interview), focused group
discussion, Customer Satisfaction Survey and
others.

7. A well prepared roadmap enabled the client to
effectively reach out to the Target segment &
carve a niche for itself in an already
Overcrowded market. By successfully bridging
the gap Between customer expectations &
desires it was able to taste similar success in the
Indian market as well.