Robert Pratten

transmedia storytelling transmedia interactive narrative audience engagement interactive marketing content strategy marketing pervasive games alternate reality game filmmaking audience building participation augmented reality cross-media cross-platform entertainment immersive storytelling alternative reality mix reality virtual reality rewards badges adventure games urban adventures innovation education and training user experience design branded entertainment interactivity social causes documentary film best transmidia forumtransmidia brazil arg 3 little pigs translation location-based storytelling location-based game tourism mobile marketing connected learning connected tv #swc11 valemont random house worlds thq partnerships homefront gaming experiences co-creation rich media interactive narrative sxsw2011 narratives interactive fiction crowdfunding documentation story bible crime mystery thriller cross-platform return on investment roi cost-justification ar piracy music music 20 integrated marketing communications advertising platform publishing writing lowlifes st