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Similaire à BIA Kelsey Engage - Pitch to SMBs V2
Similaire à BIA Kelsey Engage - Pitch to SMBs V2 (20)
BIA Kelsey Engage - Pitch to SMBs V2
- 1. Why small business are so frustrated with online marketing?
- 2. Online Marketing is tough… Build a website Advertise on Google & Facebook Mange a Facebook page Be on Twitter Manage a Blog Capture on-line leads Manage bookings Manage contacts Launch email & text campaign
- 3. To get results online you MUST cover the full marketing funnel!
- 4. But for that you need so many tools… To complex and costly for SMBs!
- 6. The first All-in-One local marketing platform Introducing Camilyo!
- 7. Why Camilyo? +Fully integrated, complete set of local marketing tools +Covers the entire marketing funnel at a cost SMBs can afford +Effective, cross channel, cross platform online presence +Dramatically reduce operating and licensing costs +Focused on delivering real value & ROI
- 8. Some insights from the field +Over 60% of our customers traffic coming from mobile – responsive sites are a MUST. +For smaller advertisers we can see better ROI (~50%) from Facebook over Google +For service verticals we saw an increase of ~14% in online booking compared to that only offer a number to call +Customer sites using Pop-up offers see ~17% gain in lead generation +Customer sites with a “call-me-back” widget get about ~11% more leads
- 9. Get results, not excuses – www.camilyo.com
- 10. Thank You!
Notes de l'éditeur
- Our philosophy is to provide an all-in-one solution for the SMBs digital needs. We believe that this approach provides products that are easier to sell, easier to fulfill, and easy to support post-sale. This also provides a lot of upsell potential, including for those SMBs who don’t want to replace an existing site. We do not sell directly to SMBs – we only work with service providers.
- With many of our partners we now see over 60% of the traffic coming from mobile and mainly driven by social discovery. This means that without a mobile ready site the advertiser will lose the majority of incoming traffic. For smaller advertisers with limited budget we can see better ROI (sometimes 50% in the cost of a lead) from Facebook advertising campaigns over AdWords (mainly in lifestyle verticals). For larger advertisers we can see around 20% improvement running re-targeting campaigns on Facebook following an Adwords “first visit” traffic campaigns. We see a net gain of ~20% conversion for sites using Exit Intent Pop-Ups (that include a real incentive) over sites who don't have them. In one partner deployment we observed an increase of ~25% in transactions by adding a an online coupon (leading directly to the shopping cart) to the homepage. With another partner we saw a gain of ~15% in some customers' sites that added a “call-me-back” widget. In two partner cases who deployed service commerce sites we saw a gain of ~20% in bookings as opposed to similar sites that only had a number to call.