Your team is your secret weapon. So deploy it wisely  To build a great product, you need to leverage each employee's strength, empower them, and let them shine.  In this talk, Richard provides hands-on insights on how he enabled his team to contribute to the product and apply a Scrum that works. Richard is Head of Product at Loopline-Systems - the feedback rebells - launching two new innovative products in one year. He was a former product lead for a high production value mobile game and drove the growth for the most successful app of all German developers.

1. Don't only hire product managers
Enable your teams!
The Family, 19th of Sept 2017

2. Hi, I am Richard
HEAD OF
PRODUCT
PRODUCT
LEAD
JUNIORFOUNDERTRAINEE

3. ▪ The product is a solution for a user problem
▪ Deliver as much customer value as fast as
possible
▪ Cost benefit oriented decision making
PRODUCTION PRINCIPLES

4. ▪ Regularly
▪ Positive, unclear, strategic
▪ Current issues and challenges
▪ Elaborate on customer needs
▪ Demand and appreciate feedback
PRESENT AND DISCUSS

5. ▪ Teams prioritizes
▪ Sales Prio Points
▪ CS Prio Points
▪ Agree on actions (matrix)
▪ 5 now
▪ 3 + 4 soon
▪ 1 + 2 never :)
▪ Priority of departments themselves
FEATURE REQUESTS PRIORITIES
5
4
3
2
1

6. ▪ What are we working on?
▪ Any blockers?
▪ max 3 times a week
SCRUM - Daily Stand Up

7. ▪ Is the feature working as expected?
▪ Ad hoc with dev, designer, QA
▪ What about Sales / Customer
Success?
SCRUM - Review

8. ▪ How have we been working together?
▪ Every 4 weeks
SCRUM - Retrospective

9. ▪No sprints
▪no sprint planning
▪milestone / MVP goals
▪Feature bundles
▪shortly before QA
▪big features go solo
SCRUM - And the rest?

10. ▪ Shift perspectives
CEO, CUSTOMER, SALES, CS, PRODUCT, DESIGN, IT

11. ▪ Let team evaluate cost-benefit
▪ Let team take over responsibility
▪ Let team descope features
TEAM MANAGEMENT

12. Richard Illig
Head of Product
Loopline Systems
richard.illig@loopline-systems.com
Thank you!