Alice Zagury, Co-founder & CEO of TheFamily is talking about her favorite topic on earth: identity. When you start out, you have nothing but your team and your vision. You need to focus on just one thing: convincing your first fans to join your battle. Identity is the very first way you introduce your vision to the world. Your image communicates your values, your fights, your beliefs. To become a useful tool, your identity needs to be absolutely clear. It will then help you to find your punchlines, tone, communication channels... At the end of this workshop, you'll have a better understanding of how to handle your identity as well as a cool toolkit to get started on defining it. 

1. STARTUP IDENTITY:
THE TOOLKIT TO START

2. alice@thefamily.co

3. IDENTITY ?

4. #BEAUTY

6. #PROFESSIONAL

8. #OUTSTANDING

10. IDENTITY
=
SOUL & COHERENCE

11. WHEN ?

12. IMPACT?MEMORABLE
SIMPLE & EMOTIONAL

13. ERA OF IMAGES

14. YOU SAY THINGS
YOU DON’T EVEN
KNOW

15. Your
identity
talks
1) Authenticity
2) Lifestyle
3) Leadership
4) Management

16. 1) Authenticity
2) Lifestyle
3) Leadership
4) Management
From your team to your problem,
it is obvious
What to fight for
sets the way you live
Be yourself,
everyone else is already taken.
Your employees gets the mission
through the identity

17. LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
LOGO

21. LOGO
OFFICE
WEBSITE
TONETOOLS MNGT
EVENTS

22. YOU MEAN SOMETHING
BUT
YOU DON’T KNOW HOW TO EXPRESS IT WELL

23. LET’S WORK

24. CANVAS
VALUES
MANIFESTO
STORY
ART
PINTEREST
TYPOGRAPHY
LOGOTYPE
BRIEF
LANDING PAGE
IDENTITY
CONTENT

25. CANVAS
1/ IT’S ALL ABOUT FOUNDERS
Who are you-give us 3 words to describe each of you.
Who does what in your start-up?
Who is in charge of design? Who’s the hunter (exterior)?
Who is the farmer (caretaker)?
What are your values? Your beliefs and your battles?
What is driving you to build your start-up?
2/ PRODUCT
What problem does your start-up resolve?
Which awesome brands/products inspire you the most
for your start-up?
Which interface do you find ultra-swag ? Precise us why.
3/ A TASTE OF YOUR STARTUP
a film/cartoon
a dish
a famous character/person
a city
a color
a music/song
an animal
4/ TARGET
Who are the users/ clients that you are targeting?
Who is using your start-up today?
What feedback have you gotten from users?
How does a client use your start-up today? Is it
ideal and if not, what would be the ideal usage?

26. LET’S TALK
ABOUT YOU