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LANCEZ

VOUS !
Les fausses bonnes raisons de ne pas se lancer
RAISON #1 : JE SUIS TROP
JEUNE / INEXPÉRIMENTÉ
Les deux grandes forces de l’entrepreneur :

l’ignorance et l’incompétence
RAISON #2 : JE
N’AI PAS D’IDÉE
Ce ne sont pas eux qui vous donneront la réponse ;-)
Trouvez votre pain point !
Mieux vaut vendre des analgésiques que des vitamines
RAISON #3 : JE NE
SAIS RIEN FAIRE
Blog-first Startup
Fédérez une communauté
RAISON #4 : J’AI
PEUR D’ÉCHOUER
“Quand on veut être sûr de son coup, on plante des navets. 

On ne pratique pas le putsch.”
- François Rollin, Kaamelott, Livre V, Les Repentants
La plupart des idées échouent
Même dans les grands groupes !
Le problème n’est pas l’échec

C’est le temps perdu
Quand vous développez un produit pendant un an

Que vous lancez… et qu’il ne se passe rien
Vendez quelque chose qui n’existe pas… encore !
FAKE IT
UNTIL YOU MAKE IT
UNE STARTUP EN 48H
CAS #1: OBTENIR LE MAXIMUM D’EMAILS
Page web :
Strikingly
Newsletter :

Mailchimp
Newsletter :

Mailchimp
Etape 1 : Créez une liste
Etape 2 : Personnaliser les emails de
bienvenue (Signup forms > General)
Etape 3 : Connectez Mailchimp à
Strikingly (un click !)
Trouver des visuels :

The noun project

Flickr
500px
Screenshots
+ films !
Le MVP
Minimum Viable Product
CAS #2: VENDRE FACILEMENT EN LIGNE
E-commerce :
Squarespace
Se lancer n’a jamais

été aussi simple :
• Autoentreprise
• Stripe (paiement)
• Octobat (facturation)
FAITES-VOUS CONNAÎTRE !
Recette #1 : votre entourage immédiat
Recette #2 : content creation
Recette #3 : Product Hunt + Hacker News + Reddit
Recette #4 : Influenceurs (groupes Facebook, bloggers, etc…)
Recette #5 : Growth hack (ex: Twitter Machine)
STARTUP = CROISSANCE
7% de croissance chaque semaine
LANCEZ-VOUS

MAINTENANT !
RETROUVEZ LES OUTILS ICI :

bit.ly/nd-tools
Merci
come@thefamily.co
@c2prods

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