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CEOFlow,[object Object],“Turn Your Employees Into Mini-CEOs”,[object Object]
CEOFlow Is For You If You Want To…,[object Object],Inspire your employees to care as much about your business as you do,[object Object],Create an environment where you employees always do a great job without you having to push them,[object Object],Make sure you have the right systems in place for your employees to generate predictable sales time and time again,[object Object],Ensure that your employees give your customers the level of service and care that your business promises ,[object Object],Get as much free time as you desire to have fun with your family, travel, or just get away for an adventure,[object Object]
Three Pillars: Money, Freedom & Adventure,[object Object],3,[object Object]
Business Is Transforming,[object Object]
The Transformation Of Business,[object Object],“Push” Management			,[object Object],Employees pushed to do work as an obligation,[object Object],Hard-ass CEO,[object Object],Employees difficult to motivate,[object Object],“Do as I say, not as I do”,[object Object],Internal competition,[object Object],Decisions pushed up to highest levels,[object Object],Employees sink-or-swim,[object Object],“Pull” Management			,[object Object],Employees “pulled” by the opportunity to contribute ,[object Object],Authentic CEO,[object Object],Inspired employees self-motivate,[object Object],Everyone in the same boat,[object Object],Internal collaboration,[object Object],Decisions made at the lowest level possible,[object Object],Nurturing people,[object Object]
Problems,[object Object],You feel like you’re working for your business, rather than having a business that works for you,[object Object],You feel like the business needs a lot of pushing and effort to make it work, it doesn’t flow easily,[object Object],More loneliness and stress at the top,[object Object],Grudgingly motivated employees,[object Object],High turnover,[object Object],Sales and services challenges,[object Object],Uncertainty about next steps, direction,[object Object]
My Story: Part 1,[object Object],Stanford Undergrad + GSB dropout,[object Object],CEO of LeaseExchange: -$5 Million,[object Object],Ironman Triathlon (+ a 3-day coma),[object Object],28-day Boulder Outdoor Survival School field course,[object Object],Aka “The bug eating trip”,[object Object],Four years at Salesforce.com in sales & acquisitions,[object Object],Created a sales lead generation process & self-managing team that sourced $100 Million in recurring revenue for salesforce.com,[object Object],Sales book deal with Wiley (#1 business publisher),[object Object]
My $100M Self-Managing Sales System,[object Object],I created a highly predictable sales lead generation process,[object Object],Structure: 1 team lead for every 5 direct reports  ,[object Object],Sub-teams managed their own: ,[object Object],Quality control of sales processes (audit process),[object Object],Small incentive/marketing budgets,[object Object],Hiring, training ,[object Object],Peer reviews,[object Object],Rotating responsibility for who managed the weekly “Salesforce University” team meeting,[object Object],Whole sales team involved in creating the team vision, comp plan & reporting and reconciling (transparent compensation),[object Object],Team continued growing after I was promoted to acquisitions,[object Object]
A Day In My Salesforce.com Life,[object Object],I never had fires to fight! I could spend my time investing in the long-term success of my people and my own contribution to salesforce.com,[object Object],7a: Wake up, workout, motorcycle to work,[object Object],9a: Get to work,[object Object],9a-10a: Email,[object Object],10a-12a: “Important, urgent” Walk around and do troubleshooting coaching (such as sitting on sales calls),[object Object],Lunch,[object Object],1p-5p: “Important, not urgent”,[object Object],1-1 coaching, walking around and talking with team,[object Object],Work on a project for next month (such as a new lead generation experiment),[object Object],Win/loss studies on how to improve results,[object Object],End-of-the-month reporting up,[object Object]
My Story: After Salesforce.com,[object Object],‘Entrepreneur-in-Residence’ at Alloy Ventures ($1B),[object Object],On 10 advisory boards + investor in six companies,[object Object],Founded PebbleStorm, for clients who want to love their work and its rewards:,[object Object],Aspiring entrepreneurs looking to grow a business around their Unique Genius (who then hire people and turn into…),[object Object],CEOs who want to turn employees into mini-CEOs,[object Object]
My ‘Big Wave’: Project 2057,[object Object],Help 100 million people make money through enjoyment ,[object Object],Help them create $1 trillion in new wealth,[object Object],Find ways to measure & increase their happiness with work,[object Object]
Still Adventuring ‘07-’09,[object Object],A month in Nepal/Bhutan/Tibet,[object Object],A month in Bali ,[object Object],A month in Buenos Aires,[object Object],A month in China/Japan,[object Object],PebbleStorm Retreat in Kauai,[object Object],10-day Silent Vipassana Meditation ,[object Object],	Retreat,[object Object],Burning Man,[object Object],Hoffman Institute,[object Object],Motorcycling,[object Object]
CEOFlow Intro Webinar 11.11.09
CEOFlow Intro Webinar 11.11.09
Zappos, Salesforce.com, Facebook, Google…,[object Object]
CEO As The Pebble In The Pond,[object Object]
Example: Zappos!,[object Object],Ranked #23 on Fortune’s Best Companies to Work For,[object Object],Zappos’ revenue was more than $1 Billion in 2008,[object Object],“Zappos avoids serious titles & uses parties, parades and decorations to open up trust and communication between depts…and to bring customers in on the fun.”,[object Object]
CEO Sweetspot,[object Object]
Proven CEOFlow Track Records,[object Object],Gore & Associates,[object Object],Semco,[object Object],Zappos,[object Object],IDEO,[object Object],1-800-Got Junk,[object Object],Patagonia,[object Object],USAA,[object Object],Nearsoft,[object Object],Sea Smoke Cellars,[object Object],AES / Dennis Bakke,[object Object],Joie de Vivre Hotels ,[object Object],MindValley,[object Object],Menlo Innovations,[object Object],Axiom News,[object Object]
Extreme CEOFlow: Semco & “The Seven Day Weekend”,[object Object],Semco is a $300 million+ company, growing 25% per year.,[object Object],Semco has no organizational chart. ,[object Object],No one approves reports or expense accounts. ,[object Object],There's no business plan or company strategy, no two year or five-year plan, no goal or mission statement.,[object Object],There’s no long-term budget. ,[object Object],The company often does not have a fixed CEO. ,[object Object],There are no vice presidents or CIOs. ,[object Object],There are no standards or practices. ,[object Object],There's no human resources department. ,[object Object],There are no job descriptions or employee contracts. ,[object Object]
What Is CEOFlow? The Systematization Of What The Founders Of These Successful Freedom Companies Have Organically Created,[object Object]
CEOFlow’s Puzzle Pieces,[object Object],CEOFlow includes: ,[object Object],A “CEOFlow System”, delivered through individual and group coaching ,[object Object],Including how to create predictable sales & revenue,[object Object],A community of peers,[object Object],Tools, case studies, CEO interviews,[object Object],Fun adventures! (Local and world),[object Object],Future: a book,[object Object]
Aaron’s Golden Rules Of An Employee-Led Business,[object Object],You work for your employees,[object Object],Create a culture of no surprises and no blame,[object Object],Let go of those who don’t belong,[object Object],Allow your employees to stumble,[object Object],Take baby steps ,[object Object],Get a coach or mentor,[object Object],Find a community of like-minded CEOs,[object Object]
5 Myths About Getting The Most Out Of Your Employees,[object Object],You must always seem strong, in control and have all the answers ,[object Object],Employees don’t need to (and shouldn’t) know everything that’s going on in the business,[object Object],You have to sacrifice a lot of your own enjoyment and fun for your business to succeed,[object Object],Mistakes and failures are bad ,[object Object],The more you work, the more successful the business will be  ,[object Object]
The Step-By-Step CEOFlow System,[object Object],CEO Gets Clear,[object Object],Choose Your Next Adventure,[object Object],Create A Shared Vision,[object Object],Set Up Your Rhythms (Your Drumbeat),[object Object],What kinds of meetings & events, when,[object Object],Share The Journey,[object Object],Share The Results,[object Object],Gratitude, Profit Sharing,[object Object],Help Choose A Next Adventure,[object Object]
Example: Set Up Your Rhythms,[object Object],Transparency & regular communication are essential to creating flow & mini-CEOs,[object Object],Morning Team Check-Ins (3 Goals Habit),[object Object],Weekly Staff Meetings,[object Object],Regular anyone-is-invited “Meeting Of The Minds” sessions – for anyone who has ideas & wants to help solve problems,[object Object],Friday CEO Updates / Q&A,[object Object],Monthly All-Company Update & Conversation,[object Object],Best: share the board slides with the company,[object Object],Quarterly (Inexpensive) Offsites For All Teams,[object Object],Monthly Internal Coaching / Mentoring Sessions,[object Object],Forget annual performance reviews,[object Object]
CEOFlow Surveys To Measure Flow,[object Object]
Creating Predictable Sales,[object Object],Ideal Customer Profile,[object Object],Leads: Seeds, Nets, Spears,[object Object],(Spears) Outbound selling,[object Object],Funnels,[object Object],"Selling To Success" sales process,[object Object],Inbound lead management,[object Object],Key Performance Indicators,[object Object],Sales org design & roles,[object Object],Sales talent: hiring, training,[object Object],Sales management best practices,[object Object]
Mini-CEO Adventures: Treasure Map Hike,[object Object]
Bigger CEO Adventures,[object Object],A motorcycle trek across Europe,[object Object]
Bigger CEO Adventures,[object Object],A family friendly yoga and hiking trip to Machu Picchu,[object Object]
Sales Consulting, Freedom Coaching, Adventures,[object Object],32,[object Object]
Benefits To CEO, Employees, Investors,[object Object],Inspired mini-CEOs who want to make a difference and contribute like partners,[object Object],More practical revenue-generating ideas,[object Object],More practical cost-saving ideas,[object Object],Lower turnover,[object Object],Attract high-quality new talent,[object Object],Happier customers = more profit & growth,[object Object],Faster, more sustainable sales,[object Object],Reduced support costs and problems,[object Object],Sustainability: a company that is not dependent on the CEO or single employees,[object Object],More revenue: A CEO and executive team that is more creative, strategic and energized,[object Object]
One Bundle Idea: Sales + Freedom + Adventure,[object Object],Sign up for a CEOFlow group adventure (motorcycle trek in Europe, Machu Picchu, etc),[object Object],Now you’re committed to developing your business,[object Object],In preparation for the trip: a 6-month program to ,[object Object],a) Turn your employees into mini-CEOs, and ,[object Object],b) Systematize sales/results,[object Object],The mini-CEOs get mini-adventures of their own,[object Object],2Levels of service,[object Object],Gold: Mastermind/Group ,[object Object],Platinum: Gold + Private Aaron Sessions,[object Object],Success metric: “The CEO enjoys their adventure and the company performs better in their absence”,[object Object],Start January 2010,[object Object]
Another Idea: A La Carte,[object Object],A focused Sales program, or,[object Object],A focused Freedom (“mini-CEOs”) program,or,[object Object],Just sign up for Adventures,[object Object],Two levels:,[object Object],Gold: a 6-month Mastermind (group) program with regular content and Q&A calls, a 2-day live retreat, etc.,[object Object],Platinum: Gold + Private Aaron Sessions,[object Object]
36,[object Object]

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Notes de l'éditeur

  1. First a CEO has get to get results, before they can create the space they need to tap into their, and their team’s, enjoyment…in order to increase the motivation and inspiration that will improve results…
  2. It is perfect timing for PebbleStorm, because business has changed, and it will never be the same
  3. My focus: reporting to executives, talent (hiring, coaching, culture, fun I infrequently had fires to personally fight (once per two months?)Example: Marc Benioff wants a personal report/audit from me on a sales deal
  4. The fish stinks from the head
  5. First a CEO has get to get results, before they can create the space they need to tap into their, and their team’s, enjoyment…in order to increase the motivation and inspiration that will improve results…
  6. First a CEO has get to get results, before they can create the space they need to tap into their, and their team’s, enjoyment…in order to increase the motivation and inspiration that will improve results…