1. Flipchart Sketches From the
October 2010 Unique Genius “Your
Call To Adventure” Retreat
In Los Angeles

2. Choose A Side
(Safety & Comfort = Staying the Same, “Comfortably Miserable”)

3. The Hype Cycle
(“Peak of Expectations”, “Trough of Despair” – Don’t Give Up!)

4. What Other Puzzle Pieces Can You Rediscover?

5. A “Purpose
Funnel”
All levels are ‘correct’
Money comes as you get
more specific

6. Authenticity
(Past, Present &
Future)
=
More
Fulfillment +
More Money

7. 3 Marketing
Tricks To
Turn
Features
Into
Benefits/Val
ue

8. Unique Genius
Sweet Spot =
Blending
Strength,
Compassion
and
Authenticity