"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
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From Aaron Ross Hubspot Inbound Conference 2013
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"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
- 1. #INBOUND13 Simple, Sane & Successful Inbound Marketing AARON ROSS Author “Predictable Revenue” @motoceo www.linkedin.com/in/aaronross
- 3. 1 Clear The Clutter 2 Learn Via Live Events 3 Focus On Partnering 4 Pick A Niche, Get Rich 3 Focus On Partnering 4 Pick A Niche, Get Rich 5 3 Simple Messaging Tricks 6 How To Be Different 7 Two Favorite Revenue Tips 8 Accelerating Inbound With Outbound 8 Ideas You Can Try Right Away
- 4. #1 Bestseller 25 Hour Week $0 Marketing
- 5. 1 Build it and they will come (and buy) 2 More is better 3 Inbound leads are “free” 4 It’ll take “a few months” Common Hidden Beliefs of “Inbound”
- 9. Pick Thing
- 12. 2 Learn With Live Events
- 13. 1. Clarify your messaging & buyer personas 2. Create reusable content 3. Build your audience 4. Generate leads & revenue 5. Connect with real live humans (oh my!) Why Live Events Are Awesome
- 14. #INBOUND2013
- 15. 1. PICK A DATE 2. Exhibit PDA 3. Change as needed 4. Don’t chicken out 5. Learning > Results (esp. “Ideal Customers”) Power Tips
- 18. Pick A Date!
- 19. 3 Focus On Partnering
- 20. Hubspot + Predictable Revenue
- 21. 1. Hard to build an audience from scratch 2. They bring a pre-made audience & brand 3. You help them by helping their audience 4. Start with who you already know or follow Easier & Simpler With Partners
- 22. Partners • Push You • Give You Courage • Make It Fun
- 23. 4 Pick A Niche, Get Rich
- 24. Afraid To Focus On A Niche? • “Boring” • “Too small” • “Not sexy” • “Limiting”
- 25. Feel Like You’re Just Banging Around?
- 26. Who’s been your ideal customer? What are you the BEST in the world at? Get SPECIFIC
- 27. _______ provides professional consulting services to develop and support online business solutions. From startup to Fortune 500 companies, _________ assists clients to maximize their return on investment in the Cloud by providing implementation, development, and value-added software solutions. Speaking to Everyone = No One Listens
- 28. 5 Messaging
- 29. We provide a leading, next generation scalable, social platform for crowdfunded glazed-eye jargonation
- 31. • Create with a passion for customer success • Need nothing • Truth is the best form of marketing • Best “ideas” are independent of your “stuff” Sell Ideas, Not Stuff
- 33. 1. “How do you help customers / people?” 2. “So what?” 3. “What’s so great about that?” (WISGAT) If ideal clients don’t get it easily…change it Awesomely Simple Messaging Tricks
- 35. 6 How To Be Different
- 36. • Being different => Fear of criticism => Conformity => Average Life & $$$ Who The Heck Are YOU?
- 37. Listen To Your Weird & Unpopular “Whispers”
- 41. 7 Two Favorite Revenue Tips
- 42. • Make ONE person responsible for executing and understanding lead follow up 1) Don’t Send Leads Straight To Salespeople
- 44. • Raise your prices by 10x?! • Work backwards – what kinds of “Ideal Customer” would pay that much, and why? 2) Design A High-Priced Offering
- 45. 8 Accelerate Inbound w/Outbound
- 46. Prospecting exposes you to cold reality & forces you to focus
- 47. Want A Closer Look & Details?
- 49. QUESTIONS ?
Notes de l'éditeur
- So you don’t have to worry about missing slide text or getting it all down
- At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
- But perhaps not the ones you wantMore expensive and time-consuming than you realizeCan take a short time or a long time
- At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
- Sad & frustrated
- Sad & frustrated
- Under intense scrutiny?
- (“Public Display of Action”)
- Wedding picture
- Wedding picture
- Throw a rock cheat sheet
- You help them look goodBring value to their audience – Education, Emotion (entertainment experiences)
- At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
- Shopping mall story If you were king
- Shopping mall story
- At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
- Ideas are important & useful to customers independent of your productBenefirstvs features vs ideasAvoid manipulation, desperation
- Blog article: www.predictablerevenue.com/blog/a-sell-ideas-not-stuff-matrix
- Under intense scrutiny?
- At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
- Listen To The WhispersEmbrace your quirky, artsy, fartsy, lame, stupid & impractical ideasLeads to being different, emotional, uniqueThese are good things in both life and sales!www.uniquegenius.com
- Under intense scrutiny?
- At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
- \
- Under intense scrutiny?
- Throw a rock cheat sheetSell Ideas Not Stuff MatrixUnique Genius videosTriple Guide10x