This document summarizes key ideas from the book and webinar "Predictable Revenue" about modernizing sales processes. Some of the main points covered include: treating leads differently based on their quality rather than all the same; having salespeople specialize in closing deals rather than wasting time on low-quality prospecting; and using simple, question-based prospecting emails rather than pitches to generate more qualified leads and repeatable growth. The author, Aaron Ross, has driven over $100 million in sales at Salesforce and advocates these newer rules to double qualified leads and sales without increasing headcount through building a prospecting machine without cold calling.