Social Media's Effect on Business Communication
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The link between Social Media and its effect on Business Communication.
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Social Media's Effect on Business Communication
- 1. Social Media’s Effect on Business Communication
- 2. What is Business Communication? ◇The sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. In addition, business communication can also refer to how a company shares information to promote its product or services to potential consumers.
- 4. ◇The Social Media Ecosystem is a network of different websites and applications designed to evolve a connection between people through web.
- 5. Facebook
- 6. Facebook Why should you use Facebook for business? ◇Low Cost Marketing ◇Interactive User Interface ◇Easy Customer Support ◇Targeted Advertising Main Feature ◇Wide Audience ◇Steer Traffic To Ones Website ◇Create Brand Identity ◇Like, Comment, Share
- 8. Net Neutrality v/s Free Basics
- 9. Net Neutrality v/s Free Basics •Net Neutrality is the principle that Internet Service Providers (ISPs) should enable access to all content and applications regardless of the source, and without favouring or blocking particular products or websites. In the most basic sense, it means internet equality for all. Free Basics by Facebook is an open platform that gives Indian developers the opportunity to make their services and websites available free of cost to those who cannot afford internet access. However, this free access is limited to partner websites and applications.
- 10. Twitter
- 11. Twitter For Business Why should you use Twitter for business? ◇Connecting with customers ◇Branding ◇News ◇Spying on competition What’s Twitter for? ◇Tweet to followers ◇Promote in a crisp & clear way ◇Follower Approach
- 12. Instagram What’s Instagram for? ◇Reaching people through visual content ◇Sharing photos and videos Why should you use Instagram for business?? ◇Visual Marketing ◇Product as well as service based marketing ◇Marketer friendly
- 13. “ Skype Why should you use Skype for business? ◇Efficient Business Calls ◇Reduced Travelling cost ◇Stay In Touch With Customers & Clients What’s Skype for? ◇Instant Messaging ◇Skype-to-Skype Calling ◇Group Calling
- 14. LinkedIn
- 15. “ LinkedIn Why Should You Use LinkedIn For Business? ◇Establish Credibility ◇Expand Marketing ◇Build Professional Brand ◇Maintain Professional Relationships What’s LinkedIn For? ◇Leading Professional Network on Web ◇Connect With Clients Professionally ◇Avenues For New Internships ◇Manage Potential Employers
- 16. How does a social medium really impact Business Communication?
- 17. Advent of Social Media & its Effect Invention of E-mailSocial Media Goes Company Wide
- 18. Geo Targeting •Geo targeting in geo-marketing and internet marketing is the method of determining the geo-location of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.
- 19. Effects of Social Media on Internal Business Environment Cost Control Sales HR Department Recruitment
- 20. Effects on External Business EnvironmentCustomer Relationship Management Customer Retention Competitive AdvantagePublic Relations Market Research
- 21. Negative Impact of Social Media ◇Increased Customer Power ◇Tracking Misleading Statements ◇Accidental Release of Confidential Information ◇Strategic Shift In Marketing Strategy
- 22. Facebook Twitter
- 25. Social Media Managing Systems (SMMS) ◇Social Media Management Systems (SMMS) empower social media teams to manage multiple distributed social channels from one location – enabling the opportunity to build deeper relationships by being in more places at once.
- 26. Process of SMMS CONNECT PUBLISH MANAGE In the most basic sense, these management tools do the following:
- 27. In conclusion, why should your business be dependent on Social Media for business communication?
- 29. Presenters ◇Aayushi Patil ◇Pooja Jangra ◇Sana Shaikh ◇Darshana Pise ◇Kanchi Talreja ◇Vincy Nadar F.Y.BAF
- 30. Thanks!