2. o Launched in 2004 , has grown to 500 million users as
of July 2010.
o Originally used to connect with friends, share photos,
and real-time updates.
o Has become one of the largest marketing
phenomenons for business today.
o If your customers are looking for your business on
Facebook, will you be there?
3. Statistics:
Over 500,000,000 users – worldwide!
Over 1.5 million local business have active Pages.
People spend over 700 million minutes per month
on Facebook.
Average user is connected to 80 Community Pages,
Groups, and events.
150 million active mobile users. Mobile Facebook
users are twice as active than non-mobile users.*
*source: http://www.facebook.com/press/info.php?statistics
4. •Generate Potential Sales
•Spread Brand Awareness
•Update Clients on News,
Events, or Promotions.
•Build Relationships.
•Provide Customer Service
•Build & Sustain Credibility
5. Profiles vs. Pages
Profiles are for people.
Pages are for business.
Friends vs. Fans
Friends are for profiles.
Fans are for pages.
Wall, Info, News Feed, Insights,
Places, &Tags.
6. o Your Personal FacebookAccount is set-up under personal
email account.You connect directly with other people by
becoming friends.You can actively participate on
Community & Business Pages and develop your own pages
from this profile.
o Profiles are NOT to be used to promote businesses or
organizations.This violates Facebook’sTerms of Use.You can
potentially be terminated from Facebook all together.
Allows Privacy Controls for all interactions on Facebook.
7. A recognizable photo – you want people to know
who you are, and recognize you when they are
searching for you on Facebook.
Work/Education – this will allow people to
recognize you by your place of work, and will also
promote your business in it’s own way. Education
will provide credibility for your professionalism.
Current City, Interests, Contact Info
8. Perhaps you feel like you won’t use your personal profile
very much, but you do realize the need for your business
to have a Page –
Profiles will allow you to put a FACE with your business.
When interacting with other businesses on Facebook, your
profile will be how you represent your business.
You may not want to be there, but your customers may
want you to be. Remember, your business won’t float
without the customer.
If you really don’t want a profile, you can still create a page
for your business. But this may limit your page’s
functionality.
9. Privacy is very important on
Facebook. Be sure to understand
what information you are sharing
online.
Let’s take a look at how to keep
your information safe on
Facebook!
10. Account Edit Friends
Add to
List/Create
List
NameYour List
Sort Friends
Into Lists
Customize
PrivacyWith
ListTitles
11. Don’t ever share anything you
would not put your picture
next two on highway billboard!
UseThe Preview My Profile
Button when changing your
settings.
Protect your family & friends,
don’t share things about them
that they would not want to
share!
12. Develop a Facebook
Strategy.
Be Honest AboutYour
Goals.
Who do you want to
interact with on Facebook?
Clients, Potential Clients,
Enthusiasts, Local
Community?
What information would
your client need from you?
Are you committed to
monitoring your Facebook
Page?
Do you have the time or
staff to help?
Do you have an updated
website?
13.
14. SelectThe Right Category
ConsiderYour Page Name
Your Company Name?
Something Catchy?
Keep It Simple & Memorable
Pages Are Public
Don’t Forge Another Company’s Name
EducateYourself- Terms of Use & Promotion Guidelines
16. Photos: Location Photo, Top
Employee Photos, Retail
Photos, Action Shots,
Promotional Ads
Videos: Commercials, Fun
Videos, InformationalVideos
Links: News articles both local
& national, industry news,
company blog, & your website!
Events: Share upcoming
events hosted by your
company!
Tag other industry pages active
on Facebook.
Use keywords in every status
update!
UPDATE REGULARLY!
17. Remember, this page is for
your clients & enthusiasts!
Post info that they would
like or need!
Allow your fans to post
comments, photos & info!
Don’t be a pushy
salesman!
A FewTipsTo
GrowYour Fans Quickly
-GetYour Employees Involved!
-Share your page with your existing friends
on Facebook, ask your staff to do the
same!
-Send an e-mail to your client database,
include your Facebook Page in your
company newsletter!
-Include Facebook Link in the signature of
your emails & BusinessCards!
18. Act like a user, you don’t like to be sent a million messages.
So don’t do it to others!
Don’t participate in aggressive marketing:
Do not post links on your competitors page (that’s tacky)
Don’t be a solicitor! Build Relationships, and encourage
your followers to promote your page for you!
Don’t post your info about your Facebook Page on other’s
walls without permission!
Don’t create multiple accounts with the same name.
Don’t set up your business as a Profile.
19. Business is Business – act professionally!
Apologize PublicallyTo Any Complaints.
Reach Out Privately to ResolveThe Situation. (Send a
message, or contact them personally)
Move On – Don’t let negativity get you down.
If someone persists to write nasty things on your Facebook
Page, attempt to resolve the manner privately, & if all else fails
report the user to Facebook. (This is the ultimate LASTRESORT!)
20. Your customers can
now check into your
business location!
Coming Soon- DEALS!
(see attached articles!)
21. o Find ContentTo Share:
GoogleTrends,YouTube.com, Industry Websites,
Google Alerts, Email Newsletters
AnimotoVideos:Turn a stack of pictures into a 30 second promotional
video with exciting music!
o Time Management:
Hootsuite: Schedule Updates, Add other social
networks, monitor your brand with keywords
& activity.
22. Facebook provides you with ‘Get Started’ steps – be sure to
follow their advice!
Upload a colorful & eye catching logo!
Post some basic content on your page before you send
invitations out to like your page!
Links to your website, blog, share promotions, specials, ask
questions!
Use your keywords in status updates & info sections!
Provide at least 5 pieces of content relative to your business
or industry --before you share your page!
24. You can find this slideshow at slideshare.net/abbisiler
Have a question? Need One on One Assistance?
501-786-3412 – abbi.siler@gmail.com
www.local2social.com
facebook.com/local2social
twitter.com/local2social
Linkedin.com/in/abbisiler
