The Complete A-to-Z Guide to Personal Branding is a fast-paced, fun and informative "cheat sheet" session on how to develop a powerful personal brand. Barry addresses 26 critical tips and tactics to help attendees understand how to use new media to create a personal brand to further their careers and businesses.

1. ZAPersonal
Branding
YOUR GUIDETO

2. The Benefits
of a Powerful
Personal
Brand

3. Regardless of age,
regardless of position,
regardless of the business
we happen to be in, all of
us need to understand
the importance of
branding.
“

4. We are CEOs of our own
companies: Me Inc.
To be in business today,
our most important job is
to be head marketer for
the brand called You.
Tom Peters
Fast Company magazine
1997

5. NEALSCHAFFER
ANN HANDLEY
TRENTDYRSMID
CHAD POLLITT
http://blog.oktopost.com/b2b-marketing-gurus/
“To best understand social media you
need to become a part of the communities.”
“Think of your blog as self-directed
professional development.”
“Make sure you do enough research to give you
a clear idea of who you are trying to reach and
what they care about.”
“Never forget about your personal brand.It’s
inherently connected to the business brand
you work for.If you don’t grow them both
you’ll remain a marketing John Do.”

7. B

8. C

9. D

10. E

11. F

12. G

13. H

14. I

15. J

16. K

17. L

18. M

19. N

20. O

21. P

22. Q

23. R

24. S

25. T

27. V

28. W

29. X

30. Y

31. Z

32. @feldmancreative
barry@feldmancreative.com
TheBrandingSummit.com