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#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
AND THE FUTURE
THE COGNITIVE ERA
FEBRUARY 15,2017
OF CONTE...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
THANK YOU
QUADRUS CONFERENCE CENTER
MENLO PARK, CA
MAY 15-17, 2017
#IDW2017 WWW.INFORMATIONDEVELOPMENTWORLD.COM
EXPERIENCES WITH CON...
INFORMATION
DEVELOPMENT
WORLD
QUADRUS CONFERENCE CENTER
MENLO PARK, CA
MAY 15-17, 2017
WWW.INFORMATIONDEVELOPMENTWORLD.COM...
TECHNICAL COMMUNICATORS ASSOCIATION OF NEW ZEALAND
APRIL 10-12, 2017
COLLABORATE
QUALITY HOTEL • AUCKLAND
LOCWORLD34 • JUNE 14-16, 2017
BARCELONAWWW.LOCWORLD.COM
STORYTELLING
MARCH 22, 2017
SAN FRANCISCO
FROM MADMEN TO EVERYDAY (WO)MEN
BRAND
TIM SAE KOO • TINT
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
AND THE FUTURE
THE COGNITIVE ERA
FEBRUARY 15,2017
OF CONTE...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
THE CONTENT
WRANGLER
I’M SCOTT ABEL
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
THE CONTENT
STRATEGY
SERIES
I’M THE CREATOR OF
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
SAN FRANCISCO
CONTENT STRATEGY
CONTENT MARKETING
PROS MEET...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
I LIVE AND WORK IN SAN FRANCISCO
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CONTENT OPTIMIZATION
I’M AN EVANGELIST FOR
ADVANCED INFORM...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CONTENT IS A BUSINESS ASSET
WORTHY OF BEING MANAGED
EFFICI...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CAT DAD
I’M A
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
AN
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
UNCLE
AN
TOUR
AND A
GUIDE
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
PESCATARIAN
I’M ALSO
NO MAMMAL OR BIRD FLESH, BUT INCLUDES...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
35.7%
AND, JUST LIKE
OF AMERICANS*
* JOURNAL OF AMERICAN M...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
I STRUGGLE WITH OBESITY
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
1 IN 3ADULTS IN THE U.S.
MORE THAN
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MORE THAN ONE THIRD
78.6+
MILLION
ADULTS IN THE U.S.
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
$210 BILLIONIS RESPONSIBLE FOR
OBESITYIN HEALTHCARE COSTS*...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
ABSENTEEISM
IS ASSOCIATED WITH
OBESITY
COSTING U.S. BUSINE...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
LIKE MANY PEOPLE,
TO MAINTAIN A
I STRUGGLE
HEALTHY WEIGHT
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MEMBERS OF MY FAMILY
OF COLORECTAL
HAVE DIED
CANCER
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
AND OTHER
SOME HEREDITARY SOME NOT
MALADIES
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
EVERYTHING I CAN TO PREVENT
I WANT TO DO
THESE THINGS FROM...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
SO I HIRED A NUTRITIONIST
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MANUEL
VILLACORTA
THIS IS MY NUTRITIONIST
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
HE WANTS TO PUT AN END TO
AND HELP PEOPLE LIVE HEALTHY LIV...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MANUEL HELPED ME SHED
22 LBS
AROUND THE WAIST
3 INCHES
IN ...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
I’D LIKE TO HELP MANUEL
GOAL
REACH HIS
WHILE I HAVE MORE W...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CONTENT
MANUEL SELLS EXPERTISE AND
TO PEOPLE WHO WANT TO B...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MULTIPLE CHANNELS
MANUEL NEEDS TO PUBLISH RECIPES TO
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
HUMAN-
READABLE
RECIPES ARE
DESIGNED TO BE
THEY’RE NOT DES...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MULTICHANNEL PUBLISHING
MANUEL COULD LEVERAGE
SINGLE-SOURC...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
UNIFIED CONTENT
STRATEGY
MANUEL COULD ADOPT A
REPEATABLE M...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
INTELLIGENT
CONTENT
MANUEL COULD CREATE
REUSABLE | MODULAR...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MORE AND BETTER
MANUEL COULD PRODUCE
AND BY DOING THESE TH...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CAPABILITIES
MANUEL WILL ALSO BENEFIT FROM NEW
DISCOVERABI...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
RECIPESMAKING MANUEL’S
EASY TO FIND | QUICK TO REPURPOSE |...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COMPETITION
IT’S NOT ENOUGH
TO BEAT THE
WHILE REPACKAGING
...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
WHAT MANUEL NEEDS IS A
DIFFERENTIATOR
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
SECRET
WEAPON
A
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
SECRET
WEAPON
A
BIGGEST PROBLEMS
THAT ADDESSES MANUEL’S
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
SCALABLE
MANUEL IS NOT
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
HIS CONTENT PRODUCTION PROCESSES
DO NOT SUPPORT HIS BUSINE...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
EXPECTATIONS
MANUEL’S PATIENTS HAVE HIGH
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CUSTOMERSWHO DESIRE EXCEPTIONAL
EXPERIENCES
PATIENTS ARE
A...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
EXCEPTIONAL
CUSTOMER
EXTRAORDINARY
EXPERIENCES
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
RARE
OCCURENCES
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
PHENOMENAL
AMAZING
EXPERIENCES
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
THERE IS NOTHING
EXTRAORDINARY
ABOUT HOW WE HAVE BEEN SERV...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
WE MAKE THEM
SEARCHFOR WHAT THEY NEED
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
DELIVERING
PERSONALIZED
INSTEAD OF
CONTENT
EXCEPTIONAL
EXP...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
PERSONALIZED
MISMATCH
IT’S A GREAT BIG
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
DISSATISFACTION
WHICH LEADS TO
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
BECAUSE…
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CUSTOMERS
DO NOT WANT TO
RTFM
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CUSTOMERS
DO NOT WANT TO
CALL
SUPPORT
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CUSTOMERS
DO NOT WANT TO
USEONLINE HELP
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CUSTOMERS
DO NOT WANT TO
FILTERSEARCH RESULTS
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CUSTOMERS
DO NOT WANT TO
NAVIGATEYOUR DECISION TREE
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CUSTOMERS
DO NOT WANT TO
DOWNLOAD
YOUR PLUG-IN
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CUSTOMERS
DO NOT WANT TO
COMPLETE
YOUR FORM
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CUSTOMERS
DO NOT WANT TO
LEARN YOUR
JARGON
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CUSTOMERS
DO NOT WANT TO
DO THE WORK
YOU SHOULD
HAVE DONE ...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CUSTOMERS
WANT TO FIND THE
MANUEL’S
ENJOYABLE
AND EFFORTLE...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
GOAL?
HOW CAN MANUEL REACH HIS
HOW CAN MANUEL DELIGHT HIS
...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
SECRET
WEAPON
A
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COGNITIVE
COMPUTING
SIMULATION OF HUMAN THOUGHT PROCESSES
...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
LEARN
UNDERSTAND MASSIVE DATA SETS
UNSTRUCTURED AND STRUCT...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MAKE COMPARISONS

FORM JUDGEMENTS

MAKE GOAL-ORIENTED DECI...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
INTERACTWITH HUMANS
COGNITIVE COMPUTING SYSTEMS
NATURALLY
...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COLLECTIONS
OF APPLICATIONS
COGNITIVE COMPUTING SYSTEMS
WE...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COGNITIVE COOKING
LET’S TAKE A LOOK AT A SERVICE BASED ON ...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COGNITIVE COOKING
THINKOF
AS A FORMULA
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
DATA + HUMAN KNOWLEDGE + RECIPES
UNSTRUCTURED | SEMI-STRUC...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COGNITIVE COOKING
FLORIAN PINEL: THE FUTURE OF FOOD
HIS TA...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CONVERSATIONAL
COGNITIVE COOKING IS AN EXAMPLE OF
COMMERCE...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
DOWNLOAD TODAY
COMMERCE
CONVERSATIONALVISIT ON THE WEB
GWYN
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
DATA
COGNITIVE COOKING
CONVERSATIONAL COMMERCE
WHAT
MIGHT ...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
TASTE PREFERENCES
MANUEL COULD COLLECT
FONDNESS FOR SWEET ...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
DIETARY REQUIREMENTS
NOT OPTIONAL | ESSENTIAL NEED
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
DIETARY PREFERENCES
MORAL | RELGIOUS | HEALTHCARE
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
WORK HABITS
BREAKS | SCHEDULE | LIFE BALANCE
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
LIFESTYLE CHOICES
DIET | EXERCISE | SLEEP PATTERNS | RISK ...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COMMUNICATION
LANGUAGE PREFERENCES | LEARNING STYLE
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
FAMILY HISTORY
DISEASES | CONDITIONS | RISK FACTORS
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MEDICAL RECORDS
TREATMENTS | MEDICATIONS | LABS | DNA
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
SCIENTIFIC RESEARCH
JOURNAL ARTICLES | OTHER RESEARCH FIND...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
WHEN ALL OF THIS DATAIS UNDERSTOOD AND ACTED UPON BY A COG...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
RESULT
PROVIDING CONTENT
DESIGNED JUST FOR YOU
DATA-DRIVEN...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
THAT’S NOT ALL
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
WHAT IF MANUEL COULD
CONNECT HIS SERVICES TO
THE SERVICES ...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
SERVICE PROVIDER

FOCUSES ON CORE

COMPETENCY
DATA COLLECT...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
WHAT IF YOU COULD
DO THE SAME FOR YOUR
PROSPECTS AND CUSTO...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
YOU CAN!
BUT YOU’RE GOING TO
NEED A FEW THINGS
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
EXPLORE AND LEARN
WILLINGNESS TO
WITHOUT THE NEED FOR IMME...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
LEADERSHIP SUPPORT
TOP-LEVEL
A CLEAR MANDATE FOR IMPROVING...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
BUDGETFOR THE RESOURCES, TOOLS, AND TIME REQUIRED
YOU WILL...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MINDSETA TEAM FOCUSED ON INNOVATION
YOU WILL NEED
DISRUPTI...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
INTRAPRENEURS
PEOPLE WHO TURN IDEAS INTO PROFITABLE
IMPROV...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COGNITIVE COMPUTING
IS IN ITS INFANCY
LEARN EVERYTHING
YOU...
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
#SFCSCMP	 #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
AND THE FUTURE
THE COGNITIVE ERA
FEBRUARY 15,2017
OF CONTE...
STORYTELLING
MARCH 22, 2017
SAN FRANCISCO
FROM MADMEN TO EVERYDAY (WO)MEN
BRAND
TIM SAE KOO • TINT
QUADRUS CONFERENCE CENTER
MENLO PARK, CA
MAY 15-17, 2017
#IDW2017 WWW.INFORMATIONDEVELOPMENTWORLD.COM
EXPERIENCES WITH CON...
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The cognitive era and the future of content

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A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change—altering forever the way we create, manage, and deliver content. Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.

The Cognitive Era is not science fiction. It’s science fact, and it’s here today.

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The cognitive era and the future of content

  1. 1. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM AND THE FUTURE THE COGNITIVE ERA FEBRUARY 15,2017 OF CONTENTWITH SCOTT ABEL, THE CONTENT WRANGLER LUNCH-N-LEARN
  2. 2. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM THANK YOU
  3. 3. QUADRUS CONFERENCE CENTER MENLO PARK, CA MAY 15-17, 2017 #IDW2017 WWW.INFORMATIONDEVELOPMENTWORLD.COM EXPERIENCES WITH CONTENT CREATING EXCEPTIONAL CUSTOMER INFORMATION DEVELOPMENT WORLD 2017
  4. 4. INFORMATION DEVELOPMENT WORLD QUADRUS CONFERENCE CENTER MENLO PARK, CA MAY 15-17, 2017 WWW.INFORMATIONDEVELOPMENTWORLD.COM REVOLUTION PREPARINGYOUR CONTENT FOR THE ARTIFICIAL INTELLIGENCE
  5. 5. TECHNICAL COMMUNICATORS ASSOCIATION OF NEW ZEALAND APRIL 10-12, 2017 COLLABORATE QUALITY HOTEL • AUCKLAND
  6. 6. LOCWORLD34 • JUNE 14-16, 2017 BARCELONAWWW.LOCWORLD.COM
  7. 7. STORYTELLING MARCH 22, 2017 SAN FRANCISCO FROM MADMEN TO EVERYDAY (WO)MEN BRAND TIM SAE KOO • TINT
  8. 8. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM AND THE FUTURE THE COGNITIVE ERA FEBRUARY 15,2017 OF CONTENTWITH SCOTT ABEL, THE CONTENT WRANGLER LUNCH-N-LEARN
  9. 9. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM THE CONTENT WRANGLER I’M SCOTT ABEL
  10. 10. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM THE CONTENT STRATEGY SERIES I’M THE CREATOR OF
  11. 11. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM SAN FRANCISCO CONTENT STRATEGY CONTENT MARKETING PROS MEETUP I’M THE HOST OF
  12. 12. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM I LIVE AND WORK IN SAN FRANCISCO
  13. 13. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CONTENT OPTIMIZATION I’M AN EVANGELIST FOR ADVANCED INFORMATION DEVELOPMENT AND MANAGEMENT AND COGNITIVE COMPUTING
  14. 14. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CONTENT IS A BUSINESS ASSET WORTHY OF BEING MANAGED EFFICIENTLYAND EFFECTIVELY MY MANTRA
  15. 15. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CAT DAD I’M A
  16. 16. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM AN
  17. 17. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM UNCLE AN TOUR AND A GUIDE
  18. 18. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM PESCATARIAN I’M ALSO NO MAMMAL OR BIRD FLESH, BUT INCLUDES FISH, AND MAY INCLUDE EGGS AND DAIRY BY NECESSITY… NOT BY PREFERENCE
  19. 19. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM 35.7% AND, JUST LIKE OF AMERICANS* * JOURNAL OF AMERICAN MEDICAL ASSOCIATION, NATIONAL HEALTH AND NUTRITION EXAMINATION SURVEY
  20. 20. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM I STRUGGLE WITH OBESITY
  21. 21. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM 1 IN 3ADULTS IN THE U.S. MORE THAN
  22. 22. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM MORE THAN ONE THIRD 78.6+ MILLION ADULTS IN THE U.S.
  23. 23. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM $210 BILLIONIS RESPONSIBLE FOR OBESITYIN HEALTHCARE COSTS* * JOURNAL OF AMERICAN MEDICAL ASSOCIATION, NATIONAL HEALTH AND NUTRITION EXAMINATION SURVEY
  24. 24. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM ABSENTEEISM IS ASSOCIATED WITH OBESITY COSTING U.S. BUSINESSES $4.3 BILLION
  25. 25. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM LIKE MANY PEOPLE, TO MAINTAIN A I STRUGGLE HEALTHY WEIGHT
  26. 26. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM MEMBERS OF MY FAMILY OF COLORECTAL HAVE DIED CANCER
  27. 27. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM AND OTHER SOME HEREDITARY SOME NOT MALADIES
  28. 28. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM EVERYTHING I CAN TO PREVENT I WANT TO DO THESE THINGS FROM HAPPENING TO ME
  29. 29. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM SO I HIRED A NUTRITIONIST
  30. 30. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM MANUEL VILLACORTA THIS IS MY NUTRITIONIST
  31. 31. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM HE WANTS TO PUT AN END TO AND HELP PEOPLE LIVE HEALTHY LIVES OBESITY
  32. 32. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM MANUEL HELPED ME SHED 22 LBS AROUND THE WAIST 3 INCHES IN JUST 10 WEEKS! AND NEARLY
  33. 33. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM I’D LIKE TO HELP MANUEL GOAL REACH HIS WHILE I HAVE MORE WORK TO DO TO ACHIEVE MY
  34. 34. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CONTENT MANUEL SELLS EXPERTISE AND TO PEOPLE WHO WANT TO BE HEALTHY
  35. 35. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM MULTIPLE CHANNELS MANUEL NEEDS TO PUBLISH RECIPES TO
  36. 36. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM HUMAN- READABLE RECIPES ARE DESIGNED TO BE THEY’RE NOT DESIGNED TO BE EASY TO FIND, REPURPOSE, OR ADAPT SO MANUEL’S JOB IS TIME-CONSUMING, ERROR-PRONE, AND COSTLY
  37. 37. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM MULTICHANNEL PUBLISHING MANUEL COULD LEVERAGE SINGLE-SOURCING WRITE IT ONCE, USE IT OFTEN
  38. 38. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM UNIFIED CONTENT STRATEGY MANUEL COULD ADOPT A REPEATABLE METHOD | CONSISTENTLY STRUCTURED CONTENT | REUSE
  39. 39. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM INTELLIGENT CONTENT MANUEL COULD CREATE REUSABLE | MODULAR | STRUCTURED | SEMANTICALLY RICH | FORMAT-FREE
  40. 40. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM MORE AND BETTER MANUEL COULD PRODUCE AND BY DOING THESE THINGS CONTENTFASTER AND CONSISTENTLY
  41. 41. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CAPABILITIES MANUEL WILL ALSO BENEFIT FROM NEW DISCOVERABILITY RECONFIGURABILITY ADAPTABILITY AND POWERFUL
  42. 42. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM RECIPESMAKING MANUEL’S EASY TO FIND | QUICK TO REPURPOSE | AUTOMATICALLY ADAPTABLE
  43. 43. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM COMPETITION IT’S NOT ENOUGH TO BEAT THE WHILE REPACKAGING RECIPES IS USEFUL
  44. 44. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM WHAT MANUEL NEEDS IS A DIFFERENTIATOR
  45. 45. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM SECRET WEAPON A
  46. 46. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM SECRET WEAPON A BIGGEST PROBLEMS THAT ADDESSES MANUEL’S
  47. 47. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM SCALABLE MANUEL IS NOT
  48. 48. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM HIS CONTENT PRODUCTION PROCESSES DO NOT SUPPORT HIS BUSINESS GOALS
  49. 49. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM EXPECTATIONS MANUEL’S PATIENTS HAVE HIGH
  50. 50. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CUSTOMERSWHO DESIRE EXCEPTIONAL EXPERIENCES PATIENTS ARE AND WHY SHOULDN’T THEY?
  51. 51. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM EXCEPTIONAL CUSTOMER EXTRAORDINARY EXPERIENCES
  52. 52. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM RARE OCCURENCES
  53. 53. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM PHENOMENAL AMAZING EXPERIENCES
  54. 54. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM THERE IS NOTHING EXTRAORDINARY ABOUT HOW WE HAVE BEEN SERVING OUR CUSTOMERS
  55. 55. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM WE MAKE THEM SEARCHFOR WHAT THEY NEED
  56. 56. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM DELIVERING PERSONALIZED INSTEAD OF CONTENT EXCEPTIONAL EXPERIENCES
  57. 57. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM PERSONALIZED MISMATCH IT’S A GREAT BIG
  58. 58. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM DISSATISFACTION WHICH LEADS TO
  59. 59. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM BECAUSE…
  60. 60. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CUSTOMERS DO NOT WANT TO RTFM
  61. 61. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CUSTOMERS DO NOT WANT TO CALL SUPPORT
  62. 62. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CUSTOMERS DO NOT WANT TO USEONLINE HELP
  63. 63. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CUSTOMERS DO NOT WANT TO FILTERSEARCH RESULTS
  64. 64. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CUSTOMERS DO NOT WANT TO NAVIGATEYOUR DECISION TREE
  65. 65. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CUSTOMERS DO NOT WANT TO DOWNLOAD YOUR PLUG-IN
  66. 66. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CUSTOMERS DO NOT WANT TO COMPLETE YOUR FORM
  67. 67. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CUSTOMERS DO NOT WANT TO LEARN YOUR JARGON
  68. 68. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CUSTOMERS DO NOT WANT TO DO THE WORK YOU SHOULD HAVE DONE FOR THEM AHEAD OF TIME
  69. 69. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CUSTOMERS WANT TO FIND THE MANUEL’S ENJOYABLE AND EFFORTLESS WAY TO GET HEALTHY
  70. 70. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM GOAL? HOW CAN MANUEL REACH HIS HOW CAN MANUEL DELIGHT HIS CUSTOMERS?
  71. 71. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM SECRET WEAPON A
  72. 72. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM COGNITIVE COMPUTING SIMULATION OF HUMAN THOUGHT PROCESSES MADE POSSIBLE BY SELF-LEARNING SYSTEMS WEAPON SECRET
  73. 73. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM LEARN UNDERSTAND MASSIVE DATA SETS UNSTRUCTURED AND STRUCTURED AT SCALE COGNITIVE COMPUTING SYSTEMS IN ANY FORMAT/LANGUAGE
  74. 74. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM MAKE COMPARISONS
 FORM JUDGEMENTS
 MAKE GOAL-ORIENTED DECISIONS REASONWITH PURPOSE COGNITIVE COMPUTING SYSTEMS HYPOTHESIZE MAKE SUGGESTIONS
 AND ASSUMPTIONS
  75. 75. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM INTERACTWITH HUMANS COGNITIVE COMPUTING SYSTEMS NATURALLY NATURAL LANGUAGE PROCESSING
 SPEECH, FACIAL, AND IMAGE RECOGNITION
  76. 76. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM COLLECTIONS OF APPLICATIONS COGNITIVE COMPUTING SYSTEMS WEAVED TOGETHER INTO PRACTICAL SOLUTIONS TEXT ANALYSIS DOCUMENT CONVERSION NATURAL LANGUAGE PROCESSING MACHINE TRANSLATION TONE / PERSONALITY ANALYSIS TEXT-TO-SPEECH / SPEECH-TO-TEXT CONVERSATION
  77. 77. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM COGNITIVE COOKING LET’S TAKE A LOOK AT A SERVICE BASED ON COGNITIVE COMPUTING A SERVICE THAT CAN PROVIDE MANUEL WITH THE SECRET WEAPON HE NEEDS
  78. 78. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM COGNITIVE COOKING THINKOF AS A FORMULA
  79. 79. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM DATA + HUMAN KNOWLEDGE + RECIPES UNSTRUCTURED | SEMI-STRUCTURED | STRUCTURED ANY FORMAT | ANY LANGUAGE COGNITIVE COOKING =
  80. 80. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM COGNITIVE COOKING FLORIAN PINEL: THE FUTURE OF FOOD HIS TALK DEMYSTIFIED THE POSSIBILITIES A COLLABORATION BETWEEN IBM AND THE INSTITUTE OF CULINARY EDUCATION POWERED BY IBM WATSON
  81. 81. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM CONVERSATIONAL COGNITIVE COOKING IS AN EXAMPLE OF COMMERCENATURAL, DIALOG-DRIVEN CONVERSATIONS UNDERSTANDS, REMEMBERS AND USES YOUR PREFERENCES, YOUR NEEDS, YOUR CONTEXT TO DELIVER RELEVANT CONTENT COGNITIVE SYSTEMS CONSIDER CONTENT AND DATA FROM A VARIETY OF SOURCES TO DETERMINE THE BEST ANSWERS TO DELIVER TO YOU
  82. 82. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM DOWNLOAD TODAY COMMERCE CONVERSATIONALVISIT ON THE WEB GWYN
  83. 83. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM DATA COGNITIVE COOKING CONVERSATIONAL COMMERCE WHAT MIGHT WE COLLECT TO HELP MANUEL PROVIDE CONTENT AS A SERVICE TO DIFFERENTIATE HIM FROM THE COMPETITION?
  84. 84. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM TASTE PREFERENCES MANUEL COULD COLLECT FONDNESS FOR SWEET | SALTY | SAVORY | SPICY
  85. 85. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM DIETARY REQUIREMENTS NOT OPTIONAL | ESSENTIAL NEED
  86. 86. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM DIETARY PREFERENCES MORAL | RELGIOUS | HEALTHCARE
  87. 87. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM WORK HABITS BREAKS | SCHEDULE | LIFE BALANCE
  88. 88. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM LIFESTYLE CHOICES DIET | EXERCISE | SLEEP PATTERNS | RISK FACTORS
  89. 89. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM COMMUNICATION LANGUAGE PREFERENCES | LEARNING STYLE
  90. 90. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM FAMILY HISTORY DISEASES | CONDITIONS | RISK FACTORS
  91. 91. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM MEDICAL RECORDS TREATMENTS | MEDICATIONS | LABS | DNA
  92. 92. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM SCIENTIFIC RESEARCH JOURNAL ARTICLES | OTHER RESEARCH FINDINGS
  93. 93. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM WHEN ALL OF THIS DATAIS UNDERSTOOD AND ACTED UPON BY A COGNITIVE COMPUTING SYSTEM MANUEL COULD PROVIDE HIS PATIENTS A COLLECTION OF PERSONALIZED RECIPES BASED ON A CLEAR UNDERSTANDING OF BOTH PREFERENCES REQUIREMENTS RISK FACTORS MEDICAL HISTORY PERSONAL DATA RESEARCH STATISTICS ACTUARIAL DATA DEMOGRAPHIC PUBLIC DATA
  94. 94. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM RESULT PROVIDING CONTENT DESIGNED JUST FOR YOU DATA-DRIVEN CONTENT TAILORED 
 TO MEET YOUR NEEDS AND YOUR EXPECTATIONS AN EXCEPTIONAL CUSTOMER EXPERIENCE THE WITH COGNITIVE CONTENT MANUEL CAN BEAT THE COMPETITION BY EACH AND EVERY TIME!
  95. 95. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM THAT’S NOT ALL
  96. 96. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM WHAT IF MANUEL COULD CONNECT HIS SERVICES TO THE SERVICES OF OTHERS?
  97. 97. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM SERVICE PROVIDER
 FOCUSES ON CORE
 COMPETENCY DATA COLLECTION, AUGMENTATION, AND ANALYSIS, RECIPE RECOMMENDATIONS, RECIPE CREATION, CONTENT PROCESSING, TRANSLATION, DELIVERY RECIPE PRINTING, INGREDIENT PROCUREMENT, PACKAGING,
 DELIVERY

  98. 98. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM WHAT IF YOU COULD DO THE SAME FOR YOUR PROSPECTS AND CUSTOMERS?
  99. 99. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM YOU CAN! BUT YOU’RE GOING TO NEED A FEW THINGS
  100. 100. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM EXPLORE AND LEARN WILLINGNESS TO WITHOUT THE NEED FOR IMMEDIATE ROI YOU WILL NEED
  101. 101. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM LEADERSHIP SUPPORT TOP-LEVEL A CLEAR MANDATE FOR IMPROVING THE CUSTOMER EXPERIENCE YOU WILL NEED
  102. 102. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM BUDGETFOR THE RESOURCES, TOOLS, AND TIME REQUIRED YOU WILL NEED SUFFICIENT
  103. 103. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM MINDSETA TEAM FOCUSED ON INNOVATION YOU WILL NEED DISRUPTIVE
  104. 104. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM INTRAPRENEURS PEOPLE WHO TURN IDEAS INTO PROFITABLE IMPROVEMENTS AND PRODUCTS THROUGH ASSERTIVE RISK-TAKING AND INNOVATION YOU WILL NEED
  105. 105. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM COGNITIVE COMPUTING IS IN ITS INFANCY LEARN EVERYTHING YOU CAN ABOUT MACHINE LEARNING
  106. 106. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
  107. 107. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
  108. 108. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM AND THE FUTURE THE COGNITIVE ERA FEBRUARY 15,2017 OF CONTENTWITH SCOTT ABEL, THE CONTENT WRANGLER LUNCH-N-LEARN
  109. 109. STORYTELLING MARCH 22, 2017 SAN FRANCISCO FROM MADMEN TO EVERYDAY (WO)MEN BRAND TIM SAE KOO • TINT
  110. 110. QUADRUS CONFERENCE CENTER MENLO PARK, CA MAY 15-17, 2017 #IDW2017 WWW.INFORMATIONDEVELOPMENTWORLD.COM EXPERIENCES WITH CONTENT CREATING EXCEPTIONAL CUSTOMER INFORMATION DEVELOPMENT WORLD 2017
  • SilvinaEmerson

    May. 13, 2017
  • debasishdatta

    Mar. 10, 2017

A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change—altering forever the way we create, manage, and deliver content. Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success. The Cognitive Era is not science fiction. It’s science fact, and it’s here today.

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