Emerging Trends in Visual Content Marketing with Adam Helweh
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The document discusses emerging trends in visual content marketing. It notes that as social media has evolved, content has gotten shorter with a greater emphasis on images and videos over text. Popular visual content channels are highlighted showing large user bases. Current trends include visually expressive social profiles and visual content feeds. Emerging trends discussed include living images, creative collaboration, bite-sized video, 3D printing, and virtual experiences. The document provides examples and tips for creating effective visual content.
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Emerging Trends in Visual Content Marketing with Adam Helweh
- 3. Graphic produced by pressassociation.com/digital/graphics
- 5. Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. "When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest. http://www.fastcompany.com/3000794/rise-visual-social-media “ ”
- 6. Top Comment http://www.wired.com/business/2013/10/motorola-google-mouse Images and videos in posts often get viewed more than the written content.
- 12. By the Numbers Popular Visual Content Channels (as of June 2014) 200 M Active Users 60 M Photos/Day 40+ M Users 5 Vines Are Tweeted/Second 40 M Active Users 23% Use at Least Once a Day 60 M Total Users 30 Million Active Users 1 B+ Total Users 6 Billion Hours Watched/ Month 1.3 B Active Users 300 M Visits/Month Avg visit to Tumblr is 14 min 255 M Active Users 60 M Visits/Month 215 million page views
- 13. Current Trends
- 20. Google+“Almost 50 percent of content in the news feed is visual. Now the average news feed Pages posts are almost 30 percent of the content.” - Mark Zuckerberg
- 23. Instagram
- 25. Instagram
- 27. Twitter CardsImage Pulled Dynamically from Blog Post
- 28. Twitter CardsEvent Photo Uploaded
- 29. Twitter CardsWebinar Call to Action Image Uploaded
- 30. Twitter Cards“Day in the Life” Photo Uploaded
- 32. Google searches for “infographic” over time You Are Here100 0
- 33. Infographics Are Not Going Away Anytime Soon http://www.pinterest.com/search/pins/?q=infographic
- 34. Emerging Trends
- 35. Living Images (fancy way to say gif)
- 46. Shaun McBride
- 47. Snapchat Stories
- 50. An Interactive Part of the Conversation
- 55. Bite Sized Video
- 56. If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.“ - Martin Scorsese ”
- 62. 3D Printing
- 63. 2 Marketing Opportunities Using 3D Printing 1. Giveaway 3D assets to extend the experience of an existing product. 2. Produce limited edition, custom objects to promote or reward.
- 64. In January 2013, Nokia made available a 3D printing kit so its customers could print out customized covers for the Lumia 820. http://adage.com/article/news/3d-printing-adds-dimension-marketing/243870/ 1. Create and giveaway 3D assets to extend the experience of an existing product or service.
- 65. "The Polo Principle" campaign invited people to take control, via a website, of the automaker's 3D printer -- the one used to create the original Polo model -- to design their own versions of their car. http://adage.com/article/news/3d-printing-adds-dimension-marketing/243870/ 2. Produce limited edition, custom objects to promote or reward.
- 73. A series of brilliant billboard ads dedicated to promoting science in Vancouver, by Science World Museum.
- 75. 1. Tells a story 2. Avoids being overly promotional 3. Stays on brand/voice 4. Is optimized for its channel 5. Is discreet and “snackable” 6. Is shareable The Best Visual Content
- 76. 1. Animated Gifs 2. Short Videos 3. Stop Motion 4. Timelapse 5. Interactive Video 6. Text on Backgrounds Not Just Photos & Videos
- 77. Questions? Want to talk? adam@secretsushi.com @Secretsushi Links & Resources bit.ly/1H8wSfA
- 78. Questions? Want to talk? adam@secretsushi.com @Secretsushi
- 79. Visual aids in the classroom improve learning by up to 400 percent. “ - 3M Corporation”