SlideShare une entreprise Scribd logo
1  sur  43
FaceTag Integrating Bottom-up and Top-down Classification in a Social Tagging System IA Summit 2007 22-26 March, Las Vegas
The Long Tail Our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" at the head of the demand curve and toward a huge number of niches in the tail   ,[object Object],[object Object],[object Object]
The UGC Era ,[object Object],[object Object],[object Object]
Information Overload ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can we navigate and find this information?
An Emerging Approach to Distributed Classification ,[object Object],[object Object],[object Object]
Del.icio.us Homepage
Collaborative Tagging Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Have tagging systems solved the issue?
Del.icio.us Homepage
Del.icio.us Tagcloud
Food Tag in Del.icio.us
Down the Long Tail TAG CLOUDS HITS LONG TAIL ?
More Tags for the Same Thing
How many apples? VS VS VS
Folksonomies ’  Properties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Language Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Experience Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Navigating Large Domains ,[object Object],[object Object],[object Object]
Our Toolbox!
Taxonomies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clusters ,[object Object],[object Object],[object Object],[object Object]
Facets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It is hierarchial Facet name 393 resources here
Facets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do we need next?
What do we need yet? ,[object Object],[object Object],[object Object],*Alex Wright:  http://www.agwright.com/ blog / archives /000900.html
FaceTag Contributions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Faceted Analysis
How to choice facets? 2 main roads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facets derived from the CRG general  scheme Date Time [Country] Space People Agent Purposes, [Markets]  (e.g. Industry, Health ...) Patient -- By-product Deliverables Product [Activities] Operation  -- Process Themes Material Language Property -- Part Resource Types  (e.g. online report, case study, blog...) Type [Documents, Resources] Thing  FACETAG CRG
FaceTag facets date of publication (through a calendar) Date public administration health,  education > conferences > www2006 Purposes Weinberger e. Reiss Morville People competitive analysis classification > facets web 2.0 > folksonomies information design > navigation design > breadcrumbs Themes predefined values (select box ISO Standard ISO 639-2)  Language white paper case study blog > enterprise web Resource Types SAMPLES FACETAG FACET
The Real Application
FaceTag Home SEARCH  +  TAG SUGGESTION FACETS  + FACETED TAGS RESULT SET
Search Term Selected SEARCH TERM UPDATED  TAGS UPDATED RESULT SET
Search Term + Tag Selection FACET TAGS for this FACET FACETED BREADCRUMBS UPDATED RESULT SET
Final Step UPDATED  TAGS RESULT SET
Input Form WYSIWYG EDITOR FACETS TITLE and URL HIERARCHICAL TAG SUGGESTION
Preliminary User Research
[object Object],[object Object],[object Object],Facets Evaluation
[object Object],[object Object],[object Object],[object Object],User Interface Evaluation
Conclusions
Folksonomies are dead. Long Life to folksonomies ,[object Object],[object Object],[object Object],[object Object],Hierarchies Facets Tag Suggestion Hierarchical Clustering Tagging Decay Advanced Navigation Synonyms Syntax Control User Ratings
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions ?

Contenu connexe

Tendances

A Review: Text Classification on Social Media Data
A Review: Text Classification on Social Media DataA Review: Text Classification on Social Media Data
A Review: Text Classification on Social Media DataIOSR Journals
 
The application of data mining to recommender systems
The application of data mining to recommender systems The application of data mining to recommender systems
The application of data mining to recommender systems sunsine123
 
Recommendation System Using Social Networking
Recommendation System Using Social Networking Recommendation System Using Social Networking
Recommendation System Using Social Networking ijcseit
 
Enhanced Web Usage Mining Using Fuzzy Clustering and Collaborative Filtering ...
Enhanced Web Usage Mining Using Fuzzy Clustering and Collaborative Filtering ...Enhanced Web Usage Mining Using Fuzzy Clustering and Collaborative Filtering ...
Enhanced Web Usage Mining Using Fuzzy Clustering and Collaborative Filtering ...inventionjournals
 
FACILITATING VIDEO SOCIAL MEDIA SEARCH USING SOCIAL-DRIVEN TAGS COMPUTING
FACILITATING VIDEO SOCIAL MEDIA SEARCH USING SOCIAL-DRIVEN TAGS COMPUTINGFACILITATING VIDEO SOCIAL MEDIA SEARCH USING SOCIAL-DRIVEN TAGS COMPUTING
FACILITATING VIDEO SOCIAL MEDIA SEARCH USING SOCIAL-DRIVEN TAGS COMPUTINGcsandit
 
A literature survey on recommendation
A literature survey on recommendationA literature survey on recommendation
A literature survey on recommendationaciijournal
 

Tendances (8)

A Review: Text Classification on Social Media Data
A Review: Text Classification on Social Media DataA Review: Text Classification on Social Media Data
A Review: Text Classification on Social Media Data
 
The application of data mining to recommender systems
The application of data mining to recommender systems The application of data mining to recommender systems
The application of data mining to recommender systems
 
Improving Tag Clouds
Improving Tag CloudsImproving Tag Clouds
Improving Tag Clouds
 
Recommendation System Using Social Networking
Recommendation System Using Social Networking Recommendation System Using Social Networking
Recommendation System Using Social Networking
 
Enhanced Web Usage Mining Using Fuzzy Clustering and Collaborative Filtering ...
Enhanced Web Usage Mining Using Fuzzy Clustering and Collaborative Filtering ...Enhanced Web Usage Mining Using Fuzzy Clustering and Collaborative Filtering ...
Enhanced Web Usage Mining Using Fuzzy Clustering and Collaborative Filtering ...
 
FACILITATING VIDEO SOCIAL MEDIA SEARCH USING SOCIAL-DRIVEN TAGS COMPUTING
FACILITATING VIDEO SOCIAL MEDIA SEARCH USING SOCIAL-DRIVEN TAGS COMPUTINGFACILITATING VIDEO SOCIAL MEDIA SEARCH USING SOCIAL-DRIVEN TAGS COMPUTING
FACILITATING VIDEO SOCIAL MEDIA SEARCH USING SOCIAL-DRIVEN TAGS COMPUTING
 
Al26234241
Al26234241Al26234241
Al26234241
 
A literature survey on recommendation
A literature survey on recommendationA literature survey on recommendation
A literature survey on recommendation
 

Similaire à FaceTag at IASummit 2007

FaceTag: Integrating Bottom-up and Top-down Classification in a Social Taggin...
FaceTag: Integrating Bottom-up and Top-down Classification in a Social Taggin...FaceTag: Integrating Bottom-up and Top-down Classification in a Social Taggin...
FaceTag: Integrating Bottom-up and Top-down Classification in a Social Taggin...Andrea Resmini
 
User issues in top-down bottom-up tagging applications: FaceTag
User issues in top-down bottom-up tagging applications: FaceTagUser issues in top-down bottom-up tagging applications: FaceTag
User issues in top-down bottom-up tagging applications: FaceTagAndrea Resmini
 
Social Web 2.0 Class Week 8: Social Metadata, Ratings, Social Tagging
Social Web 2.0 Class Week 8: Social Metadata, Ratings, Social TaggingSocial Web 2.0 Class Week 8: Social Metadata, Ratings, Social Tagging
Social Web 2.0 Class Week 8: Social Metadata, Ratings, Social TaggingShelly D. Farnham, Ph.D.
 
IWMW 2002: The Value of Metadata and How to Realise It
IWMW 2002: The Value of Metadata and How to Realise ItIWMW 2002: The Value of Metadata and How to Realise It
IWMW 2002: The Value of Metadata and How to Realise ItIWMW
 
Making IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture StrategyMaking IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture StrategyChiara Fox Ogan
 
Classification, Tagging & Search
Classification, Tagging & SearchClassification, Tagging & Search
Classification, Tagging & SearchJames Melzer
 
Theresa regli bw-3
Theresa regli bw-3Theresa regli bw-3
Theresa regli bw-3R Aunpad
 
Practical Approaches to Sharing Information
Practical Approaches to Sharing InformationPractical Approaches to Sharing Information
Practical Approaches to Sharing InformationChristine Connors
 
Metadata Quality
Metadata QualityMetadata Quality
Metadata Qualitytbruce
 
Slawek Korea
Slawek KoreaSlawek Korea
Slawek KoreaSlawek
 
Bridging the Gap Between Folksonomies and Taxonomies: A Semantic Web Approach...
Bridging the Gap Between Folksonomies and Taxonomies: A Semantic Web Approach...Bridging the Gap Between Folksonomies and Taxonomies: A Semantic Web Approach...
Bridging the Gap Between Folksonomies and Taxonomies: A Semantic Web Approach...Bradley Allen
 
Taxonomies And Search Aiim Mn
Taxonomies And Search Aiim MnTaxonomies And Search Aiim Mn
Taxonomies And Search Aiim MnAIIM Minnesota
 
Achieving the functions of a Uniform title, without a Uniform title?
Achieving the functions of a Uniform title, without a Uniform title?Achieving the functions of a Uniform title, without a Uniform title?
Achieving the functions of a Uniform title, without a Uniform title?Jenn Riley
 
Labeling Systems
Labeling SystemsLabeling Systems
Labeling SystemsMiles Price
 
Looking Under the Hood -- Australia SharePoint Conference
Looking Under the Hood -- Australia SharePoint ConferenceLooking Under the Hood -- Australia SharePoint Conference
Looking Under the Hood -- Australia SharePoint ConferenceChristian Buckley
 

Similaire à FaceTag at IASummit 2007 (20)

FaceTag: Integrating Bottom-up and Top-down Classification in a Social Taggin...
FaceTag: Integrating Bottom-up and Top-down Classification in a Social Taggin...FaceTag: Integrating Bottom-up and Top-down Classification in a Social Taggin...
FaceTag: Integrating Bottom-up and Top-down Classification in a Social Taggin...
 
Hybrid Approaches to Taxonomy & Folksonmy
Hybrid Approaches to Taxonomy & FolksonmyHybrid Approaches to Taxonomy & Folksonmy
Hybrid Approaches to Taxonomy & Folksonmy
 
User issues in top-down bottom-up tagging applications: FaceTag
User issues in top-down bottom-up tagging applications: FaceTagUser issues in top-down bottom-up tagging applications: FaceTag
User issues in top-down bottom-up tagging applications: FaceTag
 
User-Driven Taxonomies
User-Driven TaxonomiesUser-Driven Taxonomies
User-Driven Taxonomies
 
Social Web 2.0 Class Week 8: Social Metadata, Ratings, Social Tagging
Social Web 2.0 Class Week 8: Social Metadata, Ratings, Social TaggingSocial Web 2.0 Class Week 8: Social Metadata, Ratings, Social Tagging
Social Web 2.0 Class Week 8: Social Metadata, Ratings, Social Tagging
 
Taxonomy And Metadata
Taxonomy And MetadataTaxonomy And Metadata
Taxonomy And Metadata
 
IWMW 2002: The Value of Metadata and How to Realise It
IWMW 2002: The Value of Metadata and How to Realise ItIWMW 2002: The Value of Metadata and How to Realise It
IWMW 2002: The Value of Metadata and How to Realise It
 
Making IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture StrategyMaking IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture Strategy
 
Classification, Tagging & Search
Classification, Tagging & SearchClassification, Tagging & Search
Classification, Tagging & Search
 
Theresa regli bw-3
Theresa regli bw-3Theresa regli bw-3
Theresa regli bw-3
 
Practical Approaches to Sharing Information
Practical Approaches to Sharing InformationPractical Approaches to Sharing Information
Practical Approaches to Sharing Information
 
Metadata Quality
Metadata QualityMetadata Quality
Metadata Quality
 
Tec2010 Buckley Share
Tec2010 Buckley ShareTec2010 Buckley Share
Tec2010 Buckley Share
 
Slawek Korea
Slawek KoreaSlawek Korea
Slawek Korea
 
Bridging the Gap Between Folksonomies and Taxonomies: A Semantic Web Approach...
Bridging the Gap Between Folksonomies and Taxonomies: A Semantic Web Approach...Bridging the Gap Between Folksonomies and Taxonomies: A Semantic Web Approach...
Bridging the Gap Between Folksonomies and Taxonomies: A Semantic Web Approach...
 
Taxonomies And Search Aiim Mn
Taxonomies And Search Aiim MnTaxonomies And Search Aiim Mn
Taxonomies And Search Aiim Mn
 
Achieving the functions of a Uniform title, without a Uniform title?
Achieving the functions of a Uniform title, without a Uniform title?Achieving the functions of a Uniform title, without a Uniform title?
Achieving the functions of a Uniform title, without a Uniform title?
 
Folksonomy
FolksonomyFolksonomy
Folksonomy
 
Labeling Systems
Labeling SystemsLabeling Systems
Labeling Systems
 
Looking Under the Hood -- Australia SharePoint Conference
Looking Under the Hood -- Australia SharePoint ConferenceLooking Under the Hood -- Australia SharePoint Conference
Looking Under the Hood -- Australia SharePoint Conference
 

Dernier

Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxMusic 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxleah joy valeriano
 
Food processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsFood processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsManeerUddin
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4JOYLYNSAMANIEGO
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management SystemChristalin Nelson
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
Activity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationActivity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationRosabel UA
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxiammrhaywood
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...JojoEDelaCruz
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
Integumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptIntegumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptshraddhaparab530
 
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxlancelewisportillo
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONHumphrey A Beña
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 

Dernier (20)

Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxMusic 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
 
Food processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsFood processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture hons
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
Raw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptxRaw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptx
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management System
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
Activity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translationActivity 2-unit 2-update 2024. English translation
Activity 2-unit 2-update 2024. English translation
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
 
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxYOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
Integumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.pptIntegumentary System SMP B. Pharm Sem I.ppt
Integumentary System SMP B. Pharm Sem I.ppt
 
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 

FaceTag at IASummit 2007

Notes de l'éditeur

  1. Idee: - Cattedrali e Bazar Contaminazione Blog e giornali Middle Ground L’altra faccia della medaglia. Riprendendo Claudio. Milioni di contenuti prodotti dagli utenti. Technorati monitora 63M blog, >150M di post con tag, 13M di tag unici. Wikipedia, Flickr, YouTube Long Tail di Chris Anderson. Abbattimento costi di produzione e distribuzione dei contenuti. 3° punto è Aggregazione. Come li trovo?Come trovo i contenuti degli altri utenti e come trovo i contenuti che io stesso ho inserito? Una modalità citata oggi è quella degli aggregatori. Google sostanzialmente è un aggregatore, un grande filtro che siede sopra una quantità inimmaginabile di contenuti. Il tagging è un’altra modalità, ma è una modalità diversa perché tenta di entrare nei contenuti aiutando a navigarli