Living marketing creates and delivers top-line growth by ensuring that brands, products and services are hyper-relevant to every customer and are part of a unique, personalized experience. Visit https://accntu.re/2LemDha to learn more.

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1
A NEW LEASE
ON LIFE
Brands can reclaim growth
with Living Marketing

2. Copyright © 2018 Accenture. All rights reserved. 2
TRADITIONAL BRANDS ARE
LOSING TO NEW AND NIMBLE
COMPETITORS…WHY?

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…BECAUSE THEY
Offer a unique
customer
proposition
Establish a direct
customer
connection
Quickly build
capabilities to fulfill
customers’ needs

4. Copyright © 2018 Accenture. All rights reserved. 4
CMOs ARE NOW CHARGED
WITH DELIVERING GROWTH
of CEOs view the CMO as
one of the C-suite executives most
responsible for driving growth

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HOW CAN CMOS DO THIS?

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WITH LIVING MARKETING:
Create topline growth by ensuring brands, products and services
are hyper-relevant to every customer and part of a unique and
personalized experience

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LIVING MARKETING =
GREAT CUSTOMER EXPERIENCES
of marketers agree CX
is important, but only
are doing
something about it
Companies that “get CX right” outperform their peers on revenue gains,
and meet/exceed customers’ expectations for CX 91 percent of the time

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LIVING MARKETING =
HYPER-RELEVANCE
of CEOs acknowledge
that their products, services and
experiences should be more
meaningful and relevant to
customers

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LIVING MARKETING = COLLABORATION
CUSTOMER
CENTERED
GROWTH
Extended
ecosystem
Data &
insights
Evolving
marketing
for the
future
Customer
value
experience
Customer
experience
Organization
capability

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LIVING PROOF
Meliá Hotels
embraced Living Marketing by launching a
holistic effort that grew direct sales by 27
percent in one year, added one million new
loyalty members, and increased marketing
ROI by 25 percent.

11. Copyright © 2018 Accenture. All rights reserved. 11
RECLAIM
RELEVANCE
• Lead with experiences
• Extended ecosystems
• Fluency in data and insights
• Ongoing costs vs. value
• Agile Platforms

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LEARN HOW TO CREATE
LIVING MARKETING
@AccentureConslt
Accenture Consulting
Accenture.com/LivingMarketing
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