We help rail and transit companies transform their operations through digital platforms, data-driven insights and a reimagined customer experience.

1. MOVE
WITH
PURPOSE
ACCELERATE TO A
FRICTIONLESS FUTURE
IN RAIL & TRANSIT

2. 2
Transport is reinventing for the
digital age.
TRANSPORT
INTRANSITION
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• Boundaries in rail,
transit, freight
and logistics
are blurring
• Global passenger
traffic is set to
rise 50% from
2015 to 2030¹
• Customer
expectations
are rising
• An additional 1.2
billion cars will on
the road by 2030 –
almost double from
today²
• $14B funding is
being invested in
transport/logistics
start-ups³
¹ Global Mobility Report 2017
² Navigate Research
³ Accenture Research

3. 3
Disruption could reinvent rail &
transit – as done by Amazon to
retail, Airbnb to hospitality,
smartphones to Kodak and
Uber to the taxi business.
New players and new
platforms are leading the
way with innovative, agile,
scalable business models
using IoT, smart real-time
intelligence, connectivity,
AI, data analytics, etc.
DIGITALIS
DRIVING
DISRUPTION
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4. 4
Transit agencies are embracing asset management as a
key enabler to ensure a safe, reliable and efficient transit
service
BALANCING COMPETING
PRIORITIES PROVIDES A
CONSTANT CHALLENGE
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Investing in aging
infrastructure vs
scaling the network
Delivering large
capital programs
Meeting stakeholder
and regulatory
requirements
Maintaining a safety
first culture
Adapting to shifting
market conditions
and new technology
Developing the
workforce to evolve
with the ecosystem

5. Consumers want more personalized
interactions with travel companies.
But customers feel travel companies
are not taking advantage of “what
they know” to help make better
travel decisions.4
CUSTOMERS
EXPECTMORE
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HOWEVER, ONLY
50%THINK TRAVEL BRANDS
ARE SENDING RELEVANT
COMMUNICATIONS
THE REALITY
70%
ALMOST
OF CONSUMERS
WANT COMPANIES TO
PERSONALIZE THEIR
COMMUNICATIONS
THE EXPECTATION
4 The New Travel Experience

6. THEWAYWETRAVEL
ISCHANGING
Your customers live in an integrated
app-driven, anywhere, anytime
marketplace and want connected,
frictionless end-to-end experiences.
OFFICE
RIDE-HAIL
CYCLE
HIRE
TRANSIT
STOP
BUS-STOP
RAIL STATION
6
GYM SCHOOL

7. INTHERACETO
SUCCEED,INCUMBENTS
FACECHALLENGES AND
OPPORTUNITIES.
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WITHTHERIGHT
APPROACH,YOUCAN
NAVIGATEWHAT’S
AHEAD.

8. 8
A typical rail company operating a
business-as-usual approach puts
445 m€ (29.7%) in EBITDA at risk
by 2020 to digital competitors.5
But with a new approach it could:
• Boost profits
• Unlock value
• Innovate fast
• Exploit new opportunities
• Drive growth.
WHAT’STHE
OPPORTUNITY?
5 Digital Value Creation in Passenger Rail- Accenture Strategy
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9. ACCELERATE
YOUR
DIGITAL
JOURNEY
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10. 10
Embrace open, fluid ecosystems,
operating as a partner alongside
multiple affiliates, to transform
services.
This is key to deliver door-to-door
services combining and connecting
multiple transport modules.
ENABLE
INTELLIGENT
SERVICES
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11. • Equip your decision makers
with the tools to transform your
transit operation
• Drive your safety and reliability
agenda
• Optimize your short and long
term investment decisions
• Lower your lifecycle costs and
deliver better value for money
• Improve the accuracy of your
planning and budgeting
capability
POWER YOUR ASSET DECISION-
MAKING WITH INTELLIGENT
ANALYTICS
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12. 12
PROVIDE
ON-DEMAND
CUSTOMER
EXPERIENCES
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Hyper-personalize and ease every
stage of the customer journey.
Integrate service channels
for frictionless experiences,
customizing real-time information
to anticipate needs and enable
contextually relevant interactions.

13. • Ensure customers feel
more connected and
engaged with your
brand – emotionally
and digitally
• Bring to life the
moments that matter
• Drive brand
sustainability and
long-term value
NURTURE LIVING
LOYALTY
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Measure &
evaluate
Iterate &
continuously
improve
Know your
customers
Predict
customer
needs
Design
relevant
experiences &
interactions
Deliver contextually relevant
multi-channel interactions

14. 14
Accelerate adoption of alternative
technologies e.g. electric and hybrid
vehicles, self-driving vehicles and
renewable energy sources.
Reduce energy consumption,
waste and emissions, while
fulfilling sustainability and
compliance requirements.
CAPITALIZE ON
THE MATURITY OF
ALTERNATIVE TECHS
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15. LEAD INTO
THE NEW,
NOW
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16. SEIZE THE OPPORTUNITY:
KEY PRIORITIES
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TRANSFORM
YOUR
PURPOSE
CREATE
YOUR
DIGITAL
ECOSYSTEM
BE
CUSTOMER
-FIRST
It’s no longer about
inventory and stock. It’s
about meeting customer
transport needs in the digital
era, whenever and however.
Embrace an open,
collaborative approach
to partnerships —
adopting new digital
skills and resources.
Meet and anticipate
customer needs—in the
moment, on their terms.
Accenture Strategy resources Tech Vision 2018
Fjord Trends 2018
Align strategy, design
and execution to
realize the value
opportunity

17. Rotation to the New—the wise
pivot—is a deliberate, perpetual
journey, not a single event.
It’s a four-step disciplined,
programmatic approach to
change to get the timing, scale
and direction of investments right.
DEFINE YOUR ROUTE
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18. Sales &
Distribution
Core Functions
Revenue
Management
Unlock value from your core business to drive
investment capacity.
Adopt new tech to achieve new efficiencies, e.g. in:
STEP 1
TRANSFORM YOUR CORE
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Planning &
Operations

19. Strengthen your
ecosystem plays
Monetize
underutilized
assets
Reinvent as a
‘living business’
Adopt analytics-
driven customer
acquisition
Activate new demand from new markets
to fuel growth in your core business.
STEP 2
GROW YOUR BUSINESS
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20. Enter new markets
with new business
models
Partner with tech
leaders and
disruptors
Invest in emerging
tech early
Embed an
innovation
architecture
Build new architectures to rapidly scale innovation,
digitize customer experience and enable frictionless travel.
STEP 3
SCALE THE NEW
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21. Single transport
offering to a network of
mobility solutions
Physical customer
service to multichannel
digital travel assistance
Rail provider to a
provider of customer
mobility services
Finally, continue to pivot wisely in response to change – ensuring you
stay competitive and relevant as the rail industry moves ever deeper
into the digital age.
For example, to pivot from:
STEP 4
CONTINUE TO PIVOT WISELY
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22. ARE YOU READY TO
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MOVE WITH
PURPOSE?
CONTACTS
ALDEN CUDDIHEY
Rail and Transit Global
alden.cuddihey@accenture.com
MICHAEL ENGLIGH
Rail and Transit NA
michael.english@accenture.com
PIERRE-OLIVIER DESMURS
Rail and Transit EALA
P-oliver.desmurs@accenture.com