Accenture 2017 Vision Trends Technology by People for People
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The Accenture Technology Vision 2017 identifies five technology trends that will empower people to achieve more in the era of the intelligent enterprise.
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Accenture 2017 Vision Trends Technology by People for People
- 2. 2017 VISION TRENDS The Accenture Technology Vision 2017 identifies five technology trends that will empower people to achieve more in the era of the intelligent enterprise.
- 3. 3www.accenture.com/technologyvision Technology changes are all around us, and coming faster than ever. But no longer are we waiting and wondering how the latest digital technology advances will change things; rather, we’re taking control and shaping technology to fit our needs, large and small. TECHNOLOGY FOR PEOPLE
- 5. 5www.accenture.com/technologyvision ARTIFICIAL INTELLIGENCE (AI) IS EVERYWHERE The success of digital assistants, starting with Siri on the iPhone to in-home applications with Google Home and Amazon Echo, is propagating the use of AI in our everyday lives. The implications for media companies comes inherently from the companies driving AI – Amazon, Apple, Google and Microsoft. All four have major investments in media and entertainment. AI is being used to solve the age old challenge of simplifying search and discovery. AI helps consumers access their media with voice control, whether it be playing a favorite playlist via Alexa on Echo or searching for all movies by Woody Allen on the Apple TV. AI is what powers the voice search capabilities that have extended beyond the internet companies to the likes of cable providers like Comcast with its X1 platform. TREND 1
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- 7. 7www.accenture.com/technologyvision ECOSYSTEMS ARE BECOMING INCREASINGLY IMPORTANT FOR MEDIA COMPANIES AS THEY SEEK TO KEEP PACE WITH THE ONGOING DISRUPTION Successful media companies need to be fluid and flexible with the selection of ecosystem partners that enable core products or services or help them redefine competition. For example, AT&T invested in Invidi, an addressable TV platform, to help improve its ability to optimize advertising revenue. The investment gave AT&T a controlling stake in Invidi allowing them to help control the direction of platform improvements. TREND 2
- 9. 9www.accenture.com/technologyvision WITH CONTINUOUS DISRUPTION, FORWARD-THINKING MEDIA COMPANIES WILL NEED TO CONTINUE TO ALTER THEIR TRADITIONAL OPERATING MODELS It will be imperative to hire new talent pools to build additional capabilities that support the branding, marketing and service launch of new digital experiences. Winning media companies will optimize the use of workforce marketplaces as a differentiator to ensure that they have access to talent to build out capabilities needed for emerging modes of entertainment such as augmented and virtual reality. TREND 3
- 11. 11www.accenture.com/technologyvision AS M&E OPTIONS AVAILABLE TO CONSUMERS MULTIPLY INEXORABLY, THERE’S A RISK OF OVERWHELMING THEM WITH CHOICE. Beyond the various forms of content – be it video, social or videogames – there is increasing complexity in the availability of content on different services, such as Netflix versus Amazon. While companies manage their businesses around this complexity, consumers shouldn’t have to think about it. Successful media companies will design for humans by creating simple, easy to use interfaces that enable consumers to access their content when, how and where they want. A great example of this is Comcast’s Xfinity platform, which integrates live TV, video on demand, DVR content and 3rd party content all within one interface accessible through native voice control. The integration of Netflix and the announcement of YouTube soon to be available via Xfinity on the set-top-box eliminates the need for consumers to switch TV inputs from one box to another. This type of design thinking takes into account activities that consumers were already engaging in but makes it easier and more intuitive. TREND 4
- 13. 13www.accenture.com/technologyvision NEW BUSINESS MODELS AND NEW DELIVERY MODELS ARE BEING DEFINED IN MEDIA AND ENTERTAINMENT TODAY AND WILL DEFINE NEW STANDARDS AND RULES OF ENGAGEMENT TOMORROW. For example, the video value chain has seen ongoing disruption since the advent of Netflix and YouTube. Netflix redefined subscription models to be advertising free while YouTube redefined content to be user generated and semi-professional. Both companies have broken down geographic barriers and created a lower cost expectation for access to desirable content. These changes have redefined the game for content acquisition, from the type of content, the breadth of rights and new creative freedom. In the music industry, streaming subscription based music has become the dominant form of consumption, again changing how labels and artists approach the business. Expect to see more rule changing and redefinition as the dust settles in the migration to digital and with its ongoing evolution. TREND 5
- 15. 15www.accenture.com/technologyvision SURVEY DEMOGRAPHICS – CROSS INDUSTRY Headquarters n=5,466 Argentina 121 Australia 274 Austria 90 Brazil 270 Chile 128 China 275 France 318 Germany 310 India 226 Ireland 99 Italy 241 Japan 300 Portugal 50 Qatar 111 Russia 98 Saudi Arabia 111 Respondent Location (Continued) n=5,466 South Africa 249 Spain 273 Switzerland 256 Turkey 101 United Arab Emirates 113 United Kingdom 360 United States 740 Denmark 16 Finland 19 Norway 16 Sweden 14 Indonesia 60 Malaysia 62 Singapore 65 Thailand 61 Respondent Location n=5,466 Argentina 122 Australia 263 Austria 85 Brazil 283 Chile 134 China 286 France 299 Germany 317 India 267 Ireland 106 Italy 246 Japan 273 Portugal 55 Qatar 110 Russia 106 Saudi Arabia 109 Headquarters (Continued) n=5,466 South Africa 233 Spain 262 Switzerland 272 Turkey 97 United Arab Emirates 115 United Kingdom 372 United States 777 Denmark 17 Finland 18 Norway 17 Sweden 15 Indonesia 59 Malaysia 59 Singapore 69 Thailand 62