The document discusses the "Connected Consumer Platform" value play for communication service providers. It describes the play as using data and ecosystem partnerships to provide integrated and personalized digital services across areas like home, entertainment, shopping, and education. This would allow providers to take on a more central role in consumers' digital lives and shift their focus from average revenue per user to reaching more consumers and new monetization approaches. The document outlines the challenges providers face and opportunities to leverage control points with customers to continuously collect, correlate, and monetize data.