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Accenture Digital - Customer Engagement

Customer Engagement Solution - The alliance between Accenture Digital and Adobe Marketing Cloud provides joint solutions that help our clients dramatically improve both marketing performance and marketing efficiency by achieving relevance at scale.
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Accenture Digital - Customer Engagement

  1. 1. Accenture Customer Engagement Accenture Interactive
  2. 2. Marketers are stretched thin Brands today are connecting with more customers in more personalized ways through a growing number of digital channels, but with the same or fewer resources. The need in the marketplace Complexity of solutions As more spend shifts to digital, marketers are challenged with managing a variety of solutions; it’s difficult to know which ones work well together and who to turn to. Need to drive speed and simplicity Marketing teams along with their IT colleagues spend too much time and resources identifying, integrating, and customizing digital solutions and services.
  3. 3. Accenture Customer Engagement is an integrated set of digital marketing services and cloud solutions to help marketers create engaging customer experiences and achieve superior marketing results more quickly. Fulfilling the need
  4. 4. End-to-End Services • Customer engagement—acquisition, growth, and retention • Digital innovation and transformation • Industrialized services at global scale Adobe Marketing Cloud • Subscription-based, pay-per-use • Rapid deployment and integration • Industry-specific accelerators Fulfilling the need
  5. 5. Fulfilling the need
  6. 6. Adobe Marketing Cloud delivers business value Accountability Enables accountability by providing visibility into the reach, results, and ROI of every marketing activity and every customer. Relevance Delivers integrated content to customers where they need it, when they want it, in a way they value. Customer Insight Provides a complete, cross-channel, detailed view of each customer, and enables you to reach those customers with content that matters.
  7. 7. Time-to-Value Gets you to success faster because it is comprehensive, integrated, and doesn’t require a computer science degree to learn and use it. Confidence Gives peace of mind because Adobe Marketing Cloud is the best marketing technology available. ROI Drives marketing success, delivering real, quantifiable ROI. Adobe Marketing Cloud delivers business value
  8. 8. Why we are different Industry-Specific Expertise Deploy more relevant customer experiences more quickly with vertical market accelerators. Customer Experience & Design World-class capabilities from Fjord: Design & Innovation, part of Accenture Interactive. Usage-Based Pricing Pay-per-use pricing for services and cloud-based solutions.
  9. 9. Integrated Services at Scale Integrated services from design and build to manage and run at global scale. Agency-Independent Accenture Interactive has a long track record of collaborating with leading agencies around the world. Speed & Flexibility Easily configure, integrate, and scale solutions and services. Why we are different
  10. 10. Delivering digital experiences together 960+ Accenture Interactive clients 13+ years’ experience in digital marketing 7,500+ global professionals dedicated to helping CMOs and marketers 31 Accenture Interactive design studios, R&D offices, and Centers of Excellence, including Fjord and Acquity 64% of the Fortune 500 30+ years’ as the name synonymous with marketing LEADER in 12 Gartner and Forrester waves and magic quadrants for digital marketing 100% of the top five auto, media, and North American airlines as loyal customers Accenture Interactive
  11. 11. THANK YOU www.accenture.com/ACE @AccentureSocial Copyright © 2015 Accenture. All rights reserved.