Customer Engagement Solution - The alliance between Accenture Digital and Adobe Marketing Cloud provides joint solutions that help our clients dramatically improve both marketing performance and marketing efficiency by achieving relevance at scale. Read more: http://bit.ly/1AjioCI

1. Accenture
Customer Engagement
Accenture Interactive

2. Marketers are
stretched thin
Brands today are connecting
with more customers
in more personalized
ways through a growing
number of digital channels,
but with the same or
fewer resources.
The need in the marketplace
Complexity of solutions
As more spend shifts
to digital, marketers
are challenged with
managing a variety of
solutions; it’s difficult to
know which ones work
well together and who
to turn to.
Need to drive speed
and simplicity
Marketing teams
along with their IT
colleagues spend too
much time and resources
identifying, integrating,
and customizing digital
solutions and services.

3. Accenture Customer Engagement
is an integrated set of digital marketing
services and cloud solutions to help
marketers create engaging customer
experiences and achieve superior
marketing results more quickly.
Fulfilling the need

4. End-to-End Services
• Customer engagement—acquisition, growth, and retention
• Digital innovation and transformation
• Industrialized services at global scale
Adobe Marketing Cloud
• Subscription-based, pay-per-use
• Rapid deployment and integration
• Industry-specific accelerators
Fulfilling the need

5. Fulfilling the need

6. Adobe Marketing Cloud delivers
business value
Accountability
Enables accountability
by providing visibility
into the reach, results,
and ROI of every
marketing activity
and every customer.
Relevance
Delivers integrated
content to customers
where they need it,
when they want it,
in a way they value.
Customer Insight
Provides a complete,
cross-channel, detailed
view of each customer,
and enables you to reach
those customers with
content that matters.

7. Time-to-Value
Gets you to success
faster because it is
comprehensive, integrated,
and doesn’t require a
computer science degree
to learn and use it.
Confidence
Gives peace of
mind because Adobe
Marketing Cloud is
the best marketing
technology available.
ROI
Drives marketing
success, delivering
real, quantifiable ROI.
Adobe Marketing Cloud delivers
business value

8. Why we are different
Industry-Specific
Expertise
Deploy more
relevant customer
experiences more
quickly with vertical
market accelerators.
Customer Experience
& Design
World-class capabilities
from Fjord: Design &
Innovation, part of
Accenture Interactive.
Usage-Based Pricing
Pay-per-use pricing
for services and
cloud-based solutions.

9. Integrated Services
at Scale
Integrated services
from design and build
to manage and run at
global scale.
Agency-Independent
Accenture Interactive
has a long track
record of collaborating
with leading agencies
around the world.
Speed & Flexibility
Easily configure, integrate,
and scale solutions
and services.
Why we are different

10. Delivering digital experiences together
960+
Accenture
Interactive clients
13+
years’ experience
in digital marketing
7,500+
global professionals
dedicated to
helping CMOs
and marketers
31
Accenture Interactive
design studios, R&D
offices, and Centers of
Excellence, including
Fjord and Acquity
64%
of the Fortune 500
30+
years’ as the
name synonymous
with marketing
LEADER
in 12 Gartner and
Forrester waves and
magic quadrants for
digital marketing
100%
of the top five auto,
media, and North
American airlines
as loyal customers
Accenture
Interactive

11. THANK
YOU
www.accenture.com/ACE
@AccentureSocial
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